Senior Marketing Manager - B2B Financial Publishing Job at Marketing Talent | Pu

Senior Marketing Manager – B2B Financial Publishing - New York City

(hybrid) - 3 days in New York City office per week (Mon, Tues, Weds)

*You must have at least 6 years' B2B Marketing experience within Publishing, subscriptions, events, and/or market intelligence products to be considered for this role*

This is an exciting opportunity to join a market leader in B2B publishing, events and information products as a Senior Marketing Manager. Working with the Marketing Director, you will help develop and deliver the marketing strategy across a portfolio of B2B subscription news & intelligence products, events, membership and client marketing solutions.

Managing a small team of marketers, you will create the marketing strategy and execute campaigns to generate customer acquisition, growth and retention across the portfolio.

Your experience

• 6+ years B2B subscriptions / events / publishing / information services / SaaS marketing experience
• Proven experience of building and managing marketing small teams
• Experience working closely with sales / business development functions
• Good knowledge of customer data analytics and the ability to convert data into meaningful insight
• Good understanding of SEO principles and strategies
• Strong experience working with Analytics tools (e.g. Google Analytics)
• Strong experience with campaign management systems (e.g. Pardot, Marketo, etc) and CRM (e.g. Salesforce)
• Experience optimizing performance across paid, website and email
• Good knowledge on other acquisition channels and levers (PPC, social – LinkedIn, retargeting, direct mail, events, list research)
• IT Literate; MS office, advanced Excel
• Excellent communication skills both written and verbal

What You'll Do

• Own marketing strategy for a portfolio spanning subscriptions, networks, events, and sponsorships
• Develop deep audience insights and identify untapped growth opportunities
• Partner with Product and Events teams to launch new offerings
• Design quarterly campaigns across the customer journey—acquisition through renewal

Execution

• Build sophisticated programs: nurturing, account expansion, and ABM for high-value accounts
• Leverage email, social, PPC, events, content, and advertising to drive pipeline
• Create compelling, benefit-driven messaging that cuts through the noise
• Optimize marketing tech stack (Marketo, CRM, web platforms) for maximum impact

Leadership

• Lead and develop a small team of marketers
• Manage budgets strategically, maximizing ROI
• Deliver actionable performance insights that drive continuous improvement

What Success Looks Like

• New customer acquisition from target markets
• Account expansion through cross-sell and upsell
• Strong engagement, retention, and customer satisfaction metrics
• Marketing-influenced revenue with clear ROI

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