About NowThis
NowThis is redefining media for a new generation, leading the charge as a digital-first brand that resonates with over 98 million people globally each month. NowThis…is GenZTV. We’re transforming scrolling to tuning in, by reinventing destination viewing through bingeable, social-first content that meets our audiences on the platforms where they live.
Job Summary
We are building a modern, social-first Branded Studio from the ground up and are looking for a bold, entrepreneurial VP, Branded Studio to lead it.
This is a hands‑on executive role for a proven creative leader who understands how to take a client brief and transform it into culturally relevant, high-impact social content. The ideal candidate is an expert in developing and executing compelling entertainment and lifestyle content for women 18–34 and thrives in fast‑paced, social-video-first environments. You know how to balance brand objectives with entertainment value, and you excel in highly collaborative, high-growth environments.
You will lead the studio end-to-end — from pitch to production to delivery — partnering closely with Revenue, Sales, Editorial, and Project Management to create standout work that drives meaningful results for clients.
What You’ll Do
- Build and lead the Branded Studio, defining vision, structure, and scalable processes from day one
- Translate client briefs into breakthrough creative concepts rooted in culture and platform fluency
- Lead pitch development and present creative directly to brand partners
- Oversee talent casting, production planning, external vendors, and post-production execution
- Partner with Project Management to own budgets, resourcing, timelines, and operational efficiency
- Serve as the senior client-facing creative lead, maintaining strong relationships and driving repeat business
- Establish a culture of experimentation, speed, accountability, and high creative standards
- Hire, mentor, and grow a high-performing studio team
Must Haves
- 10+ years of leadership experience in a branded content, creative, or social-video-first environment
- Unparallelled leadership skills, editorial vision and ability to push editorial team members outside of their comfort zone to achieve high volume production goals with lean processes that incorporate experimentation
- Expert at interpreting client briefs and building smart, insight-driven creative strategies that deliver on KPIs
- Deep understanding of social platforms, cultural trends, and how branded content succeeds in competitive feeds
- Experienced in producing entertainment and lifestyle content for women 18–34
- Entrepreneurial and solutions-oriented, with the ability to build structure while moving fast
- Confident client presenter with strong executive presence
- Unparallelled leadership and develops talent, builds trust, and creates clear growth paths for team members
What Success Looks Like
- A scalable, revenue-driving Branded Studio with clear creative differentiation
- High client retention driven by strong strategic thinking and flawless execution
- Efficient, repeatable production systems that allow for speed without sacrificing quality
- A motivated team operating with ownership, creativity, and accountability
This is an opportunity to define the next phase of branded storytelling within a fast-growing, culture-first media company.