The Potter's House, Inc. is hiring: Executive Producer, Video Storytelling in Da

About The Potter's House Of Dallas, Inc

We are a multigenerational church passionately committed to uplifting humanity by embodying Christ’s call to salvation and addressing the world’s most pressing challenges, both locally and globally. We believe that thriving in an ever-changing world requires a holistic approach to human development that cultivates spiritual depth, emotional resilience, meaningful community, intellectual growth, and economic empowerment. Through innovative solutions, we meet people at every stage of life, equipping them to evolve with purpose and power.

Role Overview

The Executive Producer, Video Storytelling leads the strategy and execution of narrative-driven video storytelling for The Potter’s House as a subject matter expert. This role creates videos in various formats that advance our message and move people toward action. Sitting within Marketing, this position functions as both a hands-on subject matter expert and a working executive producer who actively shoots, produces, and edits while providing creative leadership. The Executive Producer owns the full video lifecycle from concept through delivery while developing the creative capacity, technical skill, and storytelling maturity of the internal video team. This role focuses on non-live, produced video content and does not oversee real-time service or event production. Live services, events, and broadcasts are led by the Executive Producer, Live Production. The Executive Producer, Video Storytelling partners closely with that role to ensure creative alignment and content continuity. This position balances strategic vision with practical execution, ensuring video content is not only excellent in craft, but clear in purpose, emotionally resonant, and aligned with organizational goals to visually communicate stories of salvation, transformation, development, outreach, and community.

Major Objectives

• Emotional Storytelling Mastery: Conceive, shoot, produce, and edit video content with a clear emotional objective. Demonstrate the creative judgment and technical skill to guide audiences toward reflection, conviction, inspiration, and meaningful response.
• Platform- and Environment-Aware Production: Design video content with an understanding of where and how it will be experienced, whether integrated into live environments (in-person services or live streams) or distributed across digital and social platforms including YouTube, Instagram, TikTok, and other emerging channels.
• Range and Diversity of Film Styles: Employ and develop a broad range of film styles and visual approaches, adapting form, tone, and execution to best serve the story, audience, and platform rather than relying on a single aesthetic or production model.

Types of Video Content Produced

The Executive Producer, Video Storytelling oversees and contributes to a wide range of video formats, including but not limited to:

• Testimonials: Personal, story-driven videos capturing lived experience, transformation, and impact with emotional authenticity.
• News and Announcement Packages: Clear, concise, and engaging informational pieces designed to inform, orient, and mobilize audiences.
• Short Films and Feature-Length Stories: Cinematic narrative pieces, documentaries, and longer-form storytelling projects that explore depth, context, and meaning.
• Introductions and Recaps: Opening videos, series introductions, event openers, and recap content designed to frame experiences and reinforce key moments.
• Commercials: Promotional and campaign-driven videos crafted to communicate value, invite engagement, and support marketing objectives.

Key Responsibilities

Creative Leadership & Storytelling

• Lead as the steward of video storytelling standards for video storytelling across the organization
• Translate vision, messaging, and ministry priorities into compelling, narrative-driven video content
• Drive and maintain creative standards for tone, style, and storytelling quality
• Provide creative direction on concepts, scripts, story structure, and visual execution

End-to-End Video Production

• Own the full production lifecycle including pre-production, production, and post-production
• Personally execute production when needed, including shooting, directing, editing, and finishing
• Oversee production planning, timelines, scopes, and deliverables
• Ensure technical excellence across cinematography, lighting, audio, editing, and color

Team Development & Capacity Building

• Directly manage Creative Producers and Videographers, providing clear expectations, priorities, and accountability
• Develop the skills, creative judgment, and technical proficiency of Creative Producers and Videographers
• Coach team members through live projects with hands-on feedback and mentorship
• Establish clear workflows, frameworks, and best practices to scale production sustainably
• Identify skill gaps and build the systems, training, and tools needed to strengthen the team
• Build, develop, and oversee a volunteer video team across the production workflow, creating clear pathways for onboarding, training, skill development, and increasing levels of responsibility

Systems, Process & Quality Control

• Build repeatable production systems that balance speed, quality, and sustainability
• Establish creative review processes and quality benchmarks for all video deliverables
• Partner with Marketing leadership to prioritize projects and allocate creative resources
• Maintain consistency across formats including social, digital, campaign, and long-form content

Cross-Functional Collaboration

• Partner with team members across Marketing, Production, and Executive Leadership
• Translate abstract vision and complex messaging into accessible, emotionally compelling stories
• Serve as a thought partner on how video can best support engagement, growth, and mission

Required Qualifications

• 8+ years of professional experience in video production, filmmaking, or creative media
• Demonstrated expertise across pre-production, shooting, directing, and post-production
• Strong portfolio demonstrating narrative excellence and clear creative judgment
• Proven ability to lead creatively while remaining hands-on when required
• Experience developing junior and mid-level creatives
• Strong communication, collaboration, and project management skills

Preferred Qualifications

• Experience in ministry, faith-based organizations, or mission-driven brands
• Experience working within a marketing or brand function
• Familiarity with multi-platform content strategies including social, digital, and broadcast
• Comfort operating in fast-paced, high-expectation environments

What Success Looks Like

• Video content consistently demonstrates narrative clarity, emotional resonance, and creative excellence
• Video storytelling measurably increases engagement, response, or participation in key ministry initiatives.
• Internal video team shows measurable growth in skill, confidence, and creative ownership
• A healthy, skilled, and engaged volunteer video team is established, with clear development pathways and increasing contribution to production capacity
• Video storytelling is trusted as a strategic driver of engagement and growth — not a production request queue.
• Production systems allow for scale without burnout or quality degradation
• The organization’s visual storytelling becomes consistent, distinctive, and culturally relevant