About Cognizant Corporate
Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth.
At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Join us in shaping future of business. Could you be the one to make a difference?
As the Global Campaign Strategy Leader, you will architect and execute our flagship integrated marketing campaign efforts, positioning our company as the premier AI services partner for the Global 2000. This is a high-visibility role requiring a blend of strategic vision, interpersonal acumen, technical fluency in Artificial Intelligence, and the operational excellence to orchestrate a full-funnel, multi-region campaign across a matrixed organization. You will work with SMEs across critical delivery teams like Brand, Content Strategy, Creative, Technology Marketing, Field Marketing, Web, Analytics and others to deliver multiple activations of year-round campaigns across all regions.
This is a hands-on role that blends strategic thinking with lean execution. We’re looking for a high-performing, analytical self-starter who can drive impactful campaigns—and help evolve our integrated campaign operating model for the AI era.
Key responsibilities for this role and their team:
Cross-Functional Leadership:
Serve as the \"connective tissue\" between Brand, Content Strategy, Creative, Technology Marketing, Field Marketing, Web, Analytics, Communications, Partner Marketing, GCC Marketing, Sales Enablement and the collective Marketing Leadership Team (MLT). Strategic Orchestration:
working with MLT sponsors, lead the overarching global campaign strategy, ensuring alignment between AI service offerings and the business imperatives of Global 2000 C-Suite leaders. Work alongside SMEs to ensure full team alignment and comprehensive approach. Full-Funnel Execution:
working with functional leads, drive the design and deployment of integrated tactics across the entire buyer journey, incorporating brand, thought leadership (research/whitepapers), AI capability awareness, demand generation, and account-based marketing (ABM). Key deliverables: Campaign strategy, customer journeys, nurture strategy, coordination with all related Field Marketing programs for a holistic view of global campaign to regional program execution Budget & Resource Management:
working with Media and Campaign Operations focals, lead a multi-million dollar global budget, optimizing spend across channels (digital, events, paid media, and PR) to maximize ROI and marketing-attributed pipeline. Performance Analytics:
alongside the global analytics and insights team, establish global KPIs and real-time dashboards to track campaign health (including ad and asset performance, media channel performance, business vs. IT audience response), lead velocity, and contribution to the AI services revenue goal. Localization Oversight:
partnering with regional marketing leads, ensure the global \"AI Services\" narrative is verticalized and localized for nuance in EMEA, APAC, and the Americas while maintaining brand consistency and leveraging partner marketing funds where applicable. Overall Integrated Team Leadership:
working with your lead project manager, own and manage our integrated campaign pod, which supports this global campaign across all key functions. Includes meeting management, team communications and the “face of the campaign.” Qualifications Track Record:
Proven success in launching global, integrated campaigns that have delivered measurable impact on a $1B+ business line. Executive Presence:
Ability to influence and advise C-suite stakeholders and manage complex, multi-functional project teams without direct authority. Subject Matter Expertise:
Understanding of the AI/ML landscape, including Generative AI, Legacy Modernization, Data Engineering, and the professional services model. The ideal candidate:
· 10+ years B2B Marketing experience; with minimum 5 years in roles in Campaign Strategy · Need for leadership, B2B marketing expertise, global campaign strategy expertise · Preferred working experience in the US; agency experience preferred · Personal charisma and patience, someone who truly enjoys working with people individually and in groups · Has deep curiosity about technology and business. · Is committed to continuous learning and staying ahead of industry trends and shifts. · Is emotionally intelligent, with a knack for building strong relationships across a matrixed organization. · Is a great verbal and written communicator, able to distill complex ideas into compelling presentations and other storytelling touchpoints. · Is proficient at managing both internal and external stakeholders, including senior leadership · Is a creative, high-functioning problem-solver able to keep priorities and projects moving at top speed, even in challenging and ambiguous circumstances · Values collaboration and treats people with respect, both within and outside Cognizant. · Thrives in a dynamic, fast-paced work environment by responding to changing requirements with strategic solutions. · Is highly effective at working across time zones, collaborating closely with team members around the world Is proficient in all Microsoft Office tools and software, Adobe Suite, including AEM and Firefly, and GenAI tools. · BS/BA degree; MBA preferred Work model We strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a remote position open to qualified applicants in the United States. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs. The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations. We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role. Salary and Other Compensation : Applications will be accepted until March 25.2026. The annual salary for this position is between $150,000 - $180,000, depending on experience and other qualifications of the successful candidate. This position is also eligible for Cognizant’s discretionary annual incentive program, based on performance and subject to the terms of Cognizant’s applicable plans. Benefits : Cognizant offers the following benefits for this position, subject to applicable eligibility requirements: Medical/Dental/Vision/Life Insurance Paid holidays plus Paid Time Off 401(k) plan and contributions Long-term/Short-term Disability Paid Parental Leave Employee Stock Purchase Plan Disclaimer:
The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
#J-18808-Ljbffr
Serve as the \"connective tissue\" between Brand, Content Strategy, Creative, Technology Marketing, Field Marketing, Web, Analytics, Communications, Partner Marketing, GCC Marketing, Sales Enablement and the collective Marketing Leadership Team (MLT). Strategic Orchestration:
working with MLT sponsors, lead the overarching global campaign strategy, ensuring alignment between AI service offerings and the business imperatives of Global 2000 C-Suite leaders. Work alongside SMEs to ensure full team alignment and comprehensive approach. Full-Funnel Execution:
working with functional leads, drive the design and deployment of integrated tactics across the entire buyer journey, incorporating brand, thought leadership (research/whitepapers), AI capability awareness, demand generation, and account-based marketing (ABM). Key deliverables: Campaign strategy, customer journeys, nurture strategy, coordination with all related Field Marketing programs for a holistic view of global campaign to regional program execution Budget & Resource Management:
working with Media and Campaign Operations focals, lead a multi-million dollar global budget, optimizing spend across channels (digital, events, paid media, and PR) to maximize ROI and marketing-attributed pipeline. Performance Analytics:
alongside the global analytics and insights team, establish global KPIs and real-time dashboards to track campaign health (including ad and asset performance, media channel performance, business vs. IT audience response), lead velocity, and contribution to the AI services revenue goal. Localization Oversight:
partnering with regional marketing leads, ensure the global \"AI Services\" narrative is verticalized and localized for nuance in EMEA, APAC, and the Americas while maintaining brand consistency and leveraging partner marketing funds where applicable. Overall Integrated Team Leadership:
working with your lead project manager, own and manage our integrated campaign pod, which supports this global campaign across all key functions. Includes meeting management, team communications and the “face of the campaign.” Qualifications Track Record:
Proven success in launching global, integrated campaigns that have delivered measurable impact on a $1B+ business line. Executive Presence:
Ability to influence and advise C-suite stakeholders and manage complex, multi-functional project teams without direct authority. Subject Matter Expertise:
Understanding of the AI/ML landscape, including Generative AI, Legacy Modernization, Data Engineering, and the professional services model. The ideal candidate:
· 10+ years B2B Marketing experience; with minimum 5 years in roles in Campaign Strategy · Need for leadership, B2B marketing expertise, global campaign strategy expertise · Preferred working experience in the US; agency experience preferred · Personal charisma and patience, someone who truly enjoys working with people individually and in groups · Has deep curiosity about technology and business. · Is committed to continuous learning and staying ahead of industry trends and shifts. · Is emotionally intelligent, with a knack for building strong relationships across a matrixed organization. · Is a great verbal and written communicator, able to distill complex ideas into compelling presentations and other storytelling touchpoints. · Is proficient at managing both internal and external stakeholders, including senior leadership · Is a creative, high-functioning problem-solver able to keep priorities and projects moving at top speed, even in challenging and ambiguous circumstances · Values collaboration and treats people with respect, both within and outside Cognizant. · Thrives in a dynamic, fast-paced work environment by responding to changing requirements with strategic solutions. · Is highly effective at working across time zones, collaborating closely with team members around the world Is proficient in all Microsoft Office tools and software, Adobe Suite, including AEM and Firefly, and GenAI tools. · BS/BA degree; MBA preferred Work model We strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a remote position open to qualified applicants in the United States. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs. The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations. We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role. Salary and Other Compensation : Applications will be accepted until March 25.2026. The annual salary for this position is between $150,000 - $180,000, depending on experience and other qualifications of the successful candidate. This position is also eligible for Cognizant’s discretionary annual incentive program, based on performance and subject to the terms of Cognizant’s applicable plans. Benefits : Cognizant offers the following benefits for this position, subject to applicable eligibility requirements: Medical/Dental/Vision/Life Insurance Paid holidays plus Paid Time Off 401(k) plan and contributions Long-term/Short-term Disability Paid Parental Leave Employee Stock Purchase Plan Disclaimer:
The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
#J-18808-Ljbffr