Director, Digital Creative Strategy & Execution
SupportFinity™, San Francisco, California, United States, 94199
We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high‑cost debt and achieve their financial goals. Members today have mobile‑first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future, and our team is committed to making that a reality.
About The Role LendingClub is looking for a creative strategy leader to drive new and repeat customer acquisition through paid digital channels. As a Director of Digital Creative Strategy, you will play a critical role in growing and scaling digital marketing channel(s) as a crucial acquisition channel for multiple product lines. You’ll bring a strong testing mindset with expertise in performance marketing and channel‑specific creative strategy and play a critical role in shaping the strategy for our paid digital channels. You have an analytic mindset and will partner with channel leads to monitor and quickly iterate, test and optimize a large volume of creative variants based on test results. The ideal candidate will have a passion for fintech and is highly comfortable leading various stages of the creative process including strategy development, test roadmap planning, AI tools and platforms testing and scaling, creative development and execution.
What You’ll Do
Define the creative strategy and partner closely with channel team to execute paid search, paid social and display strategy to drive growth across business lines and market segments.
Build and own strategic relationships with performance marketing vendors and creative agencies. Provide creative direction to internal and external creative development teams to ensure creative assets are on strategy, brand and schedule.
Stay updated on and implement a creative AI strategy, identify new tools and platforms, test and scale creative and content development to accelerate creative asset velocity and lower costs.
Design and implement an aggressive creative testing roadmap across the touch points, including content, creative, cadence to continually optimize channel performance and increase conversions.
Continuously monitor creative test results, gather actionable insights, identify what is resonating, iterate based on learnings in collaboration with channel partners and leadership, while ensuring alignment with company priorities.
Develop and deliver creatives for new channels (e.g., connected TV, native ads, influencer strategy) to engage with prospects and bring volume into the sales funnel.
Monitor and stay up to date on competitive creative activity, identify trends and test into new messaging proof points and maintain a channel learnings library.
Build out and manage agency partner roster across channels.
About You
10+ years of marketing experience in performance marketing and creative strategy in digital channels.
Bachelor's degree in a related field; or a related field.
A blend of creative thinking and data‑driven decision making with the ability to convert creative learnings into insight‑driven campaigns that drive acquisitions.
Deep knowledge of creative best practices across online ad platforms such as Google Ads, Meta, etc.
Excellent creative judgement, communication skills and ability to interface effectively with internal and external stakeholders in a matrixed org structure, including channel, legal and compliance, analytics and product marketing.
Strong project management skills with the ability to develop and deliver a high volume of creative assets across multiple platforms.
Proficiency with Figma.
Work Location San Francisco. This role requires in‑person attendance; remote placement will not be considered. LendingClub offers relocation based on actual job level.
Time Zone Requirements Primarily Pacific Time; flexible to work across time zones when necessary.
Travel Requirements As needed to LendingClub offices and other locations.
Compensation The target base salary range for this position is $198,000–$215,000. The base salary will be determined by job‑related knowledge, experience, education, skills and location. Base salary is just one part of LendingClub’s Total Rewards package. You may also be eligible for long‑term awards (equity) and an annual bonus based on company performance, employee performance and eligible earnings. We also offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time‑off policies for salaried employees, up to 16 weeks paid parental leave and more.
Equal Employment Opportunity LendingClub is an equal opportunity employer and dedicated to diversity, equity and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
Reasonable Accommodations We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@lendingclub.com.
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About The Role LendingClub is looking for a creative strategy leader to drive new and repeat customer acquisition through paid digital channels. As a Director of Digital Creative Strategy, you will play a critical role in growing and scaling digital marketing channel(s) as a crucial acquisition channel for multiple product lines. You’ll bring a strong testing mindset with expertise in performance marketing and channel‑specific creative strategy and play a critical role in shaping the strategy for our paid digital channels. You have an analytic mindset and will partner with channel leads to monitor and quickly iterate, test and optimize a large volume of creative variants based on test results. The ideal candidate will have a passion for fintech and is highly comfortable leading various stages of the creative process including strategy development, test roadmap planning, AI tools and platforms testing and scaling, creative development and execution.
What You’ll Do
Define the creative strategy and partner closely with channel team to execute paid search, paid social and display strategy to drive growth across business lines and market segments.
Build and own strategic relationships with performance marketing vendors and creative agencies. Provide creative direction to internal and external creative development teams to ensure creative assets are on strategy, brand and schedule.
Stay updated on and implement a creative AI strategy, identify new tools and platforms, test and scale creative and content development to accelerate creative asset velocity and lower costs.
Design and implement an aggressive creative testing roadmap across the touch points, including content, creative, cadence to continually optimize channel performance and increase conversions.
Continuously monitor creative test results, gather actionable insights, identify what is resonating, iterate based on learnings in collaboration with channel partners and leadership, while ensuring alignment with company priorities.
Develop and deliver creatives for new channels (e.g., connected TV, native ads, influencer strategy) to engage with prospects and bring volume into the sales funnel.
Monitor and stay up to date on competitive creative activity, identify trends and test into new messaging proof points and maintain a channel learnings library.
Build out and manage agency partner roster across channels.
About You
10+ years of marketing experience in performance marketing and creative strategy in digital channels.
Bachelor's degree in a related field; or a related field.
A blend of creative thinking and data‑driven decision making with the ability to convert creative learnings into insight‑driven campaigns that drive acquisitions.
Deep knowledge of creative best practices across online ad platforms such as Google Ads, Meta, etc.
Excellent creative judgement, communication skills and ability to interface effectively with internal and external stakeholders in a matrixed org structure, including channel, legal and compliance, analytics and product marketing.
Strong project management skills with the ability to develop and deliver a high volume of creative assets across multiple platforms.
Proficiency with Figma.
Work Location San Francisco. This role requires in‑person attendance; remote placement will not be considered. LendingClub offers relocation based on actual job level.
Time Zone Requirements Primarily Pacific Time; flexible to work across time zones when necessary.
Travel Requirements As needed to LendingClub offices and other locations.
Compensation The target base salary range for this position is $198,000–$215,000. The base salary will be determined by job‑related knowledge, experience, education, skills and location. Base salary is just one part of LendingClub’s Total Rewards package. You may also be eligible for long‑term awards (equity) and an annual bonus based on company performance, employee performance and eligible earnings. We also offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time‑off policies for salaried employees, up to 16 weeks paid parental leave and more.
Equal Employment Opportunity LendingClub is an equal opportunity employer and dedicated to diversity, equity and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
Reasonable Accommodations We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@lendingclub.com.
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