About Niural
Niural is revolutionizing global workforce management with an AI-powered platform that unifies
Global Payroll, US Payroll & PEO, Global EOR, Contractor Management, and Global Payments
into a single, seamless platform. We help companies hire, pay, and manage teams across 150+ countries without compromising compliance — simplifying payroll, compliance, and global workforce operations. As we scale rapidly, we’re building the legal foundation that enables responsible global growth.
About the Role We’re looking for a
Head of Marketing & Growth
who will own the full spectrum of marketing — from brand positioning and demand generation to growth systems and performance marketing. This role is a
strategic operator and builder
who can define Niural’s narrative, accelerate acquisition, lift conversion, and align marketing tightly with product, sales, and customer success.
You’ll lead and evolve a growing team (including Creative Strategist, Marketing Manager, and others), build repeatable performance channels, and shape how the world discovers Niural.
This role is ideal for someone who thrives in early‑stage, data‑driven environments, has experience building scalable growth playbooks, and can balance long‑term brand with short‑term performance.
What You’ll Do Strategic Leadership & Vision
Define and own Niural’s
marketing and growth strategy
across brand, demand, acquisition, retention, and lifecycle marketing.
Act as a key partner to the
executive team , shaping go‑to‑market strategy for product launches, pricing, and positioning.
Translate business goals into
measurable marketing objectives and KPIs
with clear accountability and reporting.
Brand & Positioning
Lead development of Niural’s
brand narrative, messaging, and visual identity
to clearly differentiate our value in global workforce tech.
Champion consistent brand application across all channels — website, content, thought leadership, partner ecosystems, PR, and product messaging.
Demand Generation & Pipeline Growth
Build and scale
demand generation engines
that fuel qualified leads — including paid, organic, email, content, events, partners, ABM, and referral channels.
Drive
creative, targeted campaigns
that increase pipeline volume and conversion with clear data‑backed experimentation and optimization.
Collaborate with product and sales to ensure alignment on
ICP, use cases, buyer journeys, and GTM segmentation .
Growth & Performance Marketing
Establish a
growth stack
(analytics, experimentation, attribution) to unlock scalable performance across channels.
Lead performance‑oriented initiatives: SEO/SEM, paid social, programmatic, conversion rate optimization, lifecycle/retention flows, and analytics frameworks.
Implement testing frameworks and dashboards that empower rapid iteration and intelligent decision‑making.
Team Leadership & Development
Grow and mentor a high‑performing marketing team, developing strengths across brand, content, digital, demand gen, growth, and analytics.
Foster a collaborative, metric‑driven culture that balances strategic thinking with rigorous execution.
Cross‑Functional Collaboration
Partner closely with
Product, Sales, Customer Success, People & Ops
to align on launch plans, audiences, content strategy, and revenue targets.
Support sales enablement with winning materials — pitch decks, battlecards, case studies, ROI tools.
About You You’re a marketer who can
think strategically and execute ruthlessly :
7+ years of marketing leadership experience , ideally scaling go‑to‑market at SaaS, workforce tech, HR/PEO/EOR platforms, fintech, or adjacent B2B enterprise solutions.
A track record designing and running integrated marketing strategies that
drive measurable growth across brand, pipeline, and revenue .
Experience with
performance/demand gen, analytics, and experimentation frameworks
— you measure what matters and iterate fast.
Demonstrated ability to
build, lead, and inspire teams .
A data‑driven mindset with strong analytical instincts and fluency in tools like CRM/ABM platforms, BI/analytics tools, marketing automation, paid media, and SEO.
Comfort in a high‑growth, ambiguous, and rapidly evolving startup environment.
Nice‑to‑Haves
Experience in the
global HR tech, payroll, EOR/PEO, or fintech verticals .
Familiarity with
customer lifecycle and retention marketing
at scale.
Experience managing
paid media budgets and cross‑channel acquisition experiments .
What You’ll Get
A chance to shape the
brand, acquisition motion, and growth engine
of a global workforce platform at a crucial stage.
Significant
autonomy, impact, and ownership
with resources to scale a talented team.
Competitive compensation, meaningful equity, and benefits designed for rapid innovators.
What We Offer At Niural, you’ll have a unique opportunity to shape the future of global workforce compliance and legal infrastructure — working alongside a passionate leadership team during a pivotal growth phase. We offer competitive compensation, comprehensive benefits, flexible time off, and a culture that values impact, autonomy, and innovation.
#J-18808-Ljbffr
Global Payroll, US Payroll & PEO, Global EOR, Contractor Management, and Global Payments
into a single, seamless platform. We help companies hire, pay, and manage teams across 150+ countries without compromising compliance — simplifying payroll, compliance, and global workforce operations. As we scale rapidly, we’re building the legal foundation that enables responsible global growth.
About the Role We’re looking for a
Head of Marketing & Growth
who will own the full spectrum of marketing — from brand positioning and demand generation to growth systems and performance marketing. This role is a
strategic operator and builder
who can define Niural’s narrative, accelerate acquisition, lift conversion, and align marketing tightly with product, sales, and customer success.
You’ll lead and evolve a growing team (including Creative Strategist, Marketing Manager, and others), build repeatable performance channels, and shape how the world discovers Niural.
This role is ideal for someone who thrives in early‑stage, data‑driven environments, has experience building scalable growth playbooks, and can balance long‑term brand with short‑term performance.
What You’ll Do Strategic Leadership & Vision
Define and own Niural’s
marketing and growth strategy
across brand, demand, acquisition, retention, and lifecycle marketing.
Act as a key partner to the
executive team , shaping go‑to‑market strategy for product launches, pricing, and positioning.
Translate business goals into
measurable marketing objectives and KPIs
with clear accountability and reporting.
Brand & Positioning
Lead development of Niural’s
brand narrative, messaging, and visual identity
to clearly differentiate our value in global workforce tech.
Champion consistent brand application across all channels — website, content, thought leadership, partner ecosystems, PR, and product messaging.
Demand Generation & Pipeline Growth
Build and scale
demand generation engines
that fuel qualified leads — including paid, organic, email, content, events, partners, ABM, and referral channels.
Drive
creative, targeted campaigns
that increase pipeline volume and conversion with clear data‑backed experimentation and optimization.
Collaborate with product and sales to ensure alignment on
ICP, use cases, buyer journeys, and GTM segmentation .
Growth & Performance Marketing
Establish a
growth stack
(analytics, experimentation, attribution) to unlock scalable performance across channels.
Lead performance‑oriented initiatives: SEO/SEM, paid social, programmatic, conversion rate optimization, lifecycle/retention flows, and analytics frameworks.
Implement testing frameworks and dashboards that empower rapid iteration and intelligent decision‑making.
Team Leadership & Development
Grow and mentor a high‑performing marketing team, developing strengths across brand, content, digital, demand gen, growth, and analytics.
Foster a collaborative, metric‑driven culture that balances strategic thinking with rigorous execution.
Cross‑Functional Collaboration
Partner closely with
Product, Sales, Customer Success, People & Ops
to align on launch plans, audiences, content strategy, and revenue targets.
Support sales enablement with winning materials — pitch decks, battlecards, case studies, ROI tools.
About You You’re a marketer who can
think strategically and execute ruthlessly :
7+ years of marketing leadership experience , ideally scaling go‑to‑market at SaaS, workforce tech, HR/PEO/EOR platforms, fintech, or adjacent B2B enterprise solutions.
A track record designing and running integrated marketing strategies that
drive measurable growth across brand, pipeline, and revenue .
Experience with
performance/demand gen, analytics, and experimentation frameworks
— you measure what matters and iterate fast.
Demonstrated ability to
build, lead, and inspire teams .
A data‑driven mindset with strong analytical instincts and fluency in tools like CRM/ABM platforms, BI/analytics tools, marketing automation, paid media, and SEO.
Comfort in a high‑growth, ambiguous, and rapidly evolving startup environment.
Nice‑to‑Haves
Experience in the
global HR tech, payroll, EOR/PEO, or fintech verticals .
Familiarity with
customer lifecycle and retention marketing
at scale.
Experience managing
paid media budgets and cross‑channel acquisition experiments .
What You’ll Get
A chance to shape the
brand, acquisition motion, and growth engine
of a global workforce platform at a crucial stage.
Significant
autonomy, impact, and ownership
with resources to scale a talented team.
Competitive compensation, meaningful equity, and benefits designed for rapid innovators.
What We Offer At Niural, you’ll have a unique opportunity to shape the future of global workforce compliance and legal infrastructure — working alongside a passionate leadership team during a pivotal growth phase. We offer competitive compensation, comprehensive benefits, flexible time off, and a culture that values impact, autonomy, and innovation.
#J-18808-Ljbffr