About the position:
The Director, Brand & Awareness is a strategic, creative, and digitally savvy marketing leader responsible for elevating Velosio’s brand presence and driving top‑of‑funnel awareness across all channels. This hybrid role requires a strong blend of digital marketing expertise, content strategy, and visual brand proficiency to ensure our story is communicated consistently, compellingly, and with measurable impact.
In this role, the Director will own brand positioning, oversee our digital and web ecosystem, and lead the development of high‑quality content and design assets that fuel integrated campaigns, demand generation efforts, and executive thought leadership. They will also ensure brand governance, creative excellence, and continuous optimization of the experiences and assets that shape market perception.
This leader will manage and mentor a multidisciplinary team—including a Content Manager, Website Manager, Digital Specialist, and Graphic Designer—providing direction that aligns creative and digital execution with business objectives. The ideal candidate combines strategic thinking with hands‑on capability, thrives in a fast‑moving environment, and brings a passion for building a modern, differentiated B2B SaaS brand.
Location: Preference for hybrid in Atlanta, GA (2–3 days per week in office)
Your day might look like: Brand & Awareness Leadership
Develop and evolve Velosio’s brand positioning, messaging architecture, and visual identity to ensure a differentiated and consistent presence across all touchpoints.
Oversee creation of top‑of‑funnel content and storytelling assets—including thought leadership, industry narratives, case studies, and creative brand campaigns.
Ensure brand standards are upheld across the website, campaigns, collateral, sales tools, and internal communications.
Monitor competitive messaging, market trends, buyer behavior, and sentiment data to inform brand strategy and awareness initiatives.
Lead integrated brand and awareness campaigns across digital, partner, and event channels to expand reach, strengthen reputation, and increase share of voice.
Partner with internal leaders to translate complex solutions into compelling, digestible narratives aligned to personas and industries.
Serve as the brand steward and project manager throughout the website refresh project, ensuring messaging, visuals, and UX reflect and strengthen Velosio’s brand identity.
Digital Strategy
Own the digital marketing roadmap, including web strategy, SEO, SEM, paid media, social media, and emerging digital opportunities.
Lead content planning for paid ads and social channels, ensuring alignment with integrated campaign calendars and brand themes.
Partner with Campaign Managers to build and optimize always‑on acquisition programs, retargeting paths, and persona‑specific digital journeys.
Ensure digital strategies directly support both awareness and pipeline‑building goals across mid‑market and enterprise segments.
Champion data‑driven digital decision‑making, balancing creativity with performance insights.
Optimization & Analytics
Lead conversion optimization, A/B testing, and continuous improvement initiatives across website pages, landing pages, ads, and digital paths.
Own GA4, Google Tag Manager, UTM governance, and digital analytics dashboards to ensure accurate attribution and performance visibility.
Analyze channel performance, audience behavior, and funnel metrics to identify opportunities for efficiency and scale.
Optimize digital budgets, targeting segments, and channel mix based on real‑time insights and ROI performance.
Translate insights into clear recommendations for creative, content, and web experience enhancements.
Team Leadership
Lead and develop a multidisciplinary team including a Content Manager, Website Manager, Digital Marketing Specialist, and Graphic Designer.
Provide coaching, clear priorities, and growth opportunities to ensure high‑quality output and strong team performance.
Collaborate cross‑functionally with Sales, HR, Product/Practice Leads, and Marketing Ops on digital, brand, EVP, and strategic initiatives.
Manage external agencies, freelancers, and creative partners to augment internal capacity and maintain quality.
Foster a collaborative, innovative, and metrics‑driven culture within the brand and digital teams.
Support execution of major marketing initiatives such as events, product launches, and corporate campaigns.
What you’ll bring:
Bachelor’s degree in Marketing, Communications, or Business preferred.
10+ years in content and digital marketing.
Experience leading SEO, SEM, paid media, and social strategy.
Proficiency with GA4, Tag Manager, and advertising platforms.
Strong analytical and reporting skills.
Experience managing direct reports and agency partners.
Who we are: At Velosio, we focus on what matters most - our people. We are a values‑driven organization committed to delivering an outstanding employee experience to all our team members.
Velosio’s years of experience with business applications translate to a deep bench of tenured team members with competency across enterprise resource management (ERP), customer relationship management (CRM), and cloud services. We have earned recognition from Microsoft as a top 1% performing partner worldwide and an emerging NetSuite leader. We have strategic independent software vendor (ISV) partnerships and a portfolio of solution and service offerings to accelerate what’s next for business. Our mission is to enable clients to realize business value faster, simplify the process of deploying technology, acquire deeper data‑driven insights, and explore ongoing innovation to drive business forward. We support the entire Microsoft Dynamics portfolio, Office 365 family and Azure services. Velosio is the only Microsoft Cloud Distributor that specializes in Dynamics 365 and is a prominent Microsoft Master VAR. Headquartered in Atlanta, Georgia, Velosio’s 400 employees serve over 4,000 clients.
Beyond our expertise, as a Velosio team member, you can leverage the Velosio award‑winning culture - a network of top‑notch peers, day‑to‑day flexibility, career development resources and the largest incentive opportunities in the industry.
Some reasons you might like working with us: At Velosio, YOU MATTER. Due to our ongoing commitment to delivering an exemplary employee experience, Velosio has been recognized by Comparably in multiple categories – including Best Company Culture (2021‑2024), Best Company Outlook (2022‑2025), Best Company for Career Growth and Best Leadership Teams (2022‑2025).
100% of current Velosio team members feel the company is invested in their career growth.
99% feel their manager cares about them as a person.
99% look forward to interacting with their coworkers every day.
https://www.comparably.com/companies/velosio
At Velosio, YOUR WELLNESS MATTERS. We know one size doesn’t fit all, which is why we offer a comprehensive benefits package that allows our team members to create a personalized plan best suited for their unique needs, including:
3 Medical Insurance options with a company contribution to HSA
3 Dental Insurance options including adult orthodontics
3 Vision Insurance options
Unlimited PTO (UPTO)
Remote or hybrid working environment based on location
401k Match 50% of the first 6%
StayWell Program – a cash reimbursement up to $600 a year toward Wellness
EEO Statement: Velosio is proud to be an Equal Employment Opportunity and Affidantive Action employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
If you need assistance or accommodation with the application process due to a disability, you may contact us at recruiting@velosio.com or you may call us at (888) 725-2555.
#J-18808-Ljbffr
In this role, the Director will own brand positioning, oversee our digital and web ecosystem, and lead the development of high‑quality content and design assets that fuel integrated campaigns, demand generation efforts, and executive thought leadership. They will also ensure brand governance, creative excellence, and continuous optimization of the experiences and assets that shape market perception.
This leader will manage and mentor a multidisciplinary team—including a Content Manager, Website Manager, Digital Specialist, and Graphic Designer—providing direction that aligns creative and digital execution with business objectives. The ideal candidate combines strategic thinking with hands‑on capability, thrives in a fast‑moving environment, and brings a passion for building a modern, differentiated B2B SaaS brand.
Location: Preference for hybrid in Atlanta, GA (2–3 days per week in office)
Your day might look like: Brand & Awareness Leadership
Develop and evolve Velosio’s brand positioning, messaging architecture, and visual identity to ensure a differentiated and consistent presence across all touchpoints.
Oversee creation of top‑of‑funnel content and storytelling assets—including thought leadership, industry narratives, case studies, and creative brand campaigns.
Ensure brand standards are upheld across the website, campaigns, collateral, sales tools, and internal communications.
Monitor competitive messaging, market trends, buyer behavior, and sentiment data to inform brand strategy and awareness initiatives.
Lead integrated brand and awareness campaigns across digital, partner, and event channels to expand reach, strengthen reputation, and increase share of voice.
Partner with internal leaders to translate complex solutions into compelling, digestible narratives aligned to personas and industries.
Serve as the brand steward and project manager throughout the website refresh project, ensuring messaging, visuals, and UX reflect and strengthen Velosio’s brand identity.
Digital Strategy
Own the digital marketing roadmap, including web strategy, SEO, SEM, paid media, social media, and emerging digital opportunities.
Lead content planning for paid ads and social channels, ensuring alignment with integrated campaign calendars and brand themes.
Partner with Campaign Managers to build and optimize always‑on acquisition programs, retargeting paths, and persona‑specific digital journeys.
Ensure digital strategies directly support both awareness and pipeline‑building goals across mid‑market and enterprise segments.
Champion data‑driven digital decision‑making, balancing creativity with performance insights.
Optimization & Analytics
Lead conversion optimization, A/B testing, and continuous improvement initiatives across website pages, landing pages, ads, and digital paths.
Own GA4, Google Tag Manager, UTM governance, and digital analytics dashboards to ensure accurate attribution and performance visibility.
Analyze channel performance, audience behavior, and funnel metrics to identify opportunities for efficiency and scale.
Optimize digital budgets, targeting segments, and channel mix based on real‑time insights and ROI performance.
Translate insights into clear recommendations for creative, content, and web experience enhancements.
Team Leadership
Lead and develop a multidisciplinary team including a Content Manager, Website Manager, Digital Marketing Specialist, and Graphic Designer.
Provide coaching, clear priorities, and growth opportunities to ensure high‑quality output and strong team performance.
Collaborate cross‑functionally with Sales, HR, Product/Practice Leads, and Marketing Ops on digital, brand, EVP, and strategic initiatives.
Manage external agencies, freelancers, and creative partners to augment internal capacity and maintain quality.
Foster a collaborative, innovative, and metrics‑driven culture within the brand and digital teams.
Support execution of major marketing initiatives such as events, product launches, and corporate campaigns.
What you’ll bring:
Bachelor’s degree in Marketing, Communications, or Business preferred.
10+ years in content and digital marketing.
Experience leading SEO, SEM, paid media, and social strategy.
Proficiency with GA4, Tag Manager, and advertising platforms.
Strong analytical and reporting skills.
Experience managing direct reports and agency partners.
Who we are: At Velosio, we focus on what matters most - our people. We are a values‑driven organization committed to delivering an outstanding employee experience to all our team members.
Velosio’s years of experience with business applications translate to a deep bench of tenured team members with competency across enterprise resource management (ERP), customer relationship management (CRM), and cloud services. We have earned recognition from Microsoft as a top 1% performing partner worldwide and an emerging NetSuite leader. We have strategic independent software vendor (ISV) partnerships and a portfolio of solution and service offerings to accelerate what’s next for business. Our mission is to enable clients to realize business value faster, simplify the process of deploying technology, acquire deeper data‑driven insights, and explore ongoing innovation to drive business forward. We support the entire Microsoft Dynamics portfolio, Office 365 family and Azure services. Velosio is the only Microsoft Cloud Distributor that specializes in Dynamics 365 and is a prominent Microsoft Master VAR. Headquartered in Atlanta, Georgia, Velosio’s 400 employees serve over 4,000 clients.
Beyond our expertise, as a Velosio team member, you can leverage the Velosio award‑winning culture - a network of top‑notch peers, day‑to‑day flexibility, career development resources and the largest incentive opportunities in the industry.
Some reasons you might like working with us: At Velosio, YOU MATTER. Due to our ongoing commitment to delivering an exemplary employee experience, Velosio has been recognized by Comparably in multiple categories – including Best Company Culture (2021‑2024), Best Company Outlook (2022‑2025), Best Company for Career Growth and Best Leadership Teams (2022‑2025).
100% of current Velosio team members feel the company is invested in their career growth.
99% feel their manager cares about them as a person.
99% look forward to interacting with their coworkers every day.
https://www.comparably.com/companies/velosio
At Velosio, YOUR WELLNESS MATTERS. We know one size doesn’t fit all, which is why we offer a comprehensive benefits package that allows our team members to create a personalized plan best suited for their unique needs, including:
3 Medical Insurance options with a company contribution to HSA
3 Dental Insurance options including adult orthodontics
3 Vision Insurance options
Unlimited PTO (UPTO)
Remote or hybrid working environment based on location
401k Match 50% of the first 6%
StayWell Program – a cash reimbursement up to $600 a year toward Wellness
EEO Statement: Velosio is proud to be an Equal Employment Opportunity and Affidantive Action employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
If you need assistance or accommodation with the application process due to a disability, you may contact us at recruiting@velosio.com or you may call us at (888) 725-2555.
#J-18808-Ljbffr