Job Summary
The Director of Brand Management is responsible for leading the strategic development, positioning, and long-term growth of the company’s product brands. This role owns brand strategy, portfolio management, annual planning, and go-to-market alignment, ensuring each brand delivers strong business results while building enduring brand equity.
Operating in a multi-brand, retail-dominant environment, the Director of Brand Management partners closely with Media & Growth, Creative , Trade Marketing, Research & Insights, and Sales to translate consumer and shopper understanding into cohesive brand strategies and integrated activation plans.
This leader balances strategic thinking, commercial acumen, and cross-functional leadership, while building strong brand management capabilities and high-performing teams.
This position can be based in either Scottsdale, AZ or Columbus, GA.
Duties and Responsibilities Strategy & Brand Leadership
Define and lead brand positioning, value propositions, and messaging frameworks.
Own long-term brand strategy and equity objectivesacross the portfolio.
Lead annual brand planning and ensure alignment to business goals.
Serveasbrandsteward, ensuring consistency across all consumer and shopper touchpoints.
Manage brand portfolios, including SKU prioritization and lifecycle management.
Lead go-to-market strategy for new product launches and line extensions.
Balance short-term revenue objectiveswith long-term brand health.
Cross-Functional Alignment
Partner with Creative team to translate brand strategy into compelling storytelling.
Collaborate with Media & Growth to ensure brand strategies are reflected in media investment decisions.
Align with Trade Marketing and Sales on retail execution and promotional strategy.
Work with Research & Insights to apply consumer, shopper, and category insights.
Team, Process & Capability Building
Build, coach, and lead a high-performing brand management team.
Establishclear brand management processes, frameworks, and governance.
Develop brand talent and succession plans.
Foster a culture of accountability, collaboration, and brand ownership.
Qualification Requirements Required
8–12+ years of experience in brand management or marketing leadership
Proven experience leading brands in a multi-channel, retail-centric environment
Strong strategic, analytical, and commercial skills
Experience managing and developing teams
Ability to influence cross-functional stakeholders
Preferred
Experience in consumer goods (durables preferred), home improvement, or adjacent categories
Experience managing complex brand portfolios
Experience with retail media and performance marketing concepts
Knowledge, Skills and Abilities Leadership Attributes
Strategic brand thinker with strong business acumen
Collaborative leader with executive presence
Consumer and shopper-centric mindset
Strong communicator and storyteller
Builder of people, processes, and brands
Physical Requirements Normal office work environment
For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.
The W.C. Bradley Co. is an Affirma... employer.
Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.
Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office
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Operating in a multi-brand, retail-dominant environment, the Director of Brand Management partners closely with Media & Growth, Creative , Trade Marketing, Research & Insights, and Sales to translate consumer and shopper understanding into cohesive brand strategies and integrated activation plans.
This leader balances strategic thinking, commercial acumen, and cross-functional leadership, while building strong brand management capabilities and high-performing teams.
This position can be based in either Scottsdale, AZ or Columbus, GA.
Duties and Responsibilities Strategy & Brand Leadership
Define and lead brand positioning, value propositions, and messaging frameworks.
Own long-term brand strategy and equity objectivesacross the portfolio.
Lead annual brand planning and ensure alignment to business goals.
Serveasbrandsteward, ensuring consistency across all consumer and shopper touchpoints.
Manage brand portfolios, including SKU prioritization and lifecycle management.
Lead go-to-market strategy for new product launches and line extensions.
Balance short-term revenue objectiveswith long-term brand health.
Cross-Functional Alignment
Partner with Creative team to translate brand strategy into compelling storytelling.
Collaborate with Media & Growth to ensure brand strategies are reflected in media investment decisions.
Align with Trade Marketing and Sales on retail execution and promotional strategy.
Work with Research & Insights to apply consumer, shopper, and category insights.
Team, Process & Capability Building
Build, coach, and lead a high-performing brand management team.
Establishclear brand management processes, frameworks, and governance.
Develop brand talent and succession plans.
Foster a culture of accountability, collaboration, and brand ownership.
Qualification Requirements Required
8–12+ years of experience in brand management or marketing leadership
Proven experience leading brands in a multi-channel, retail-centric environment
Strong strategic, analytical, and commercial skills
Experience managing and developing teams
Ability to influence cross-functional stakeholders
Preferred
Experience in consumer goods (durables preferred), home improvement, or adjacent categories
Experience managing complex brand portfolios
Experience with retail media and performance marketing concepts
Knowledge, Skills and Abilities Leadership Attributes
Strategic brand thinker with strong business acumen
Collaborative leader with executive presence
Consumer and shopper-centric mindset
Strong communicator and storyteller
Builder of people, processes, and brands
Physical Requirements Normal office work environment
For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.
The W.C. Bradley Co. is an Affirma... employer.
Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.
Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office
#J-18808-Ljbffr