Director, Brand - C4 Beverage page is loaded## Director, Brand - C4 Beverageremote type:
Hybridlocations:
Austin HQtime type:
Full timeposted on:
Posted 6 Days Agojob requisition id:
R-100076**Who We Are:**Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4 (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND (the #1 post-workout recovery brand in the United States), and Cellucor (an award-winning sports nutrition brand created in 2002).Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.As a Certified Great Place to Work, Top Workplaces USA honoree, Fortune Best Workplace in Texas, and more – Nutrabolt cares deeply about our people, planet, and the communities we serve. Here, our teammates are united by our mission, and take ownership in creating a healthy workplace environment that promotes strong bodies, clear minds, and a culture of respect and belonging for all.**Who You Are:**As the Director, Brand - C4 Beverage, you are the architect of one of the most disruptive and fastest-growing performance energy brands in the world. You sit at the intersection of strategy, sport, culture, and innovation - leading the vision that fuels athletes, everyday warriors, and high-performers.
This role is about building more than campaigns. It’s about building belief. You will define the long-term brand strategy across our full product portfolio, shaping how C4 shows up from shelf to screen to sideline. As a brand leader, you’ll translate consumer insights and cultural momentum into breakthrough product launches, compelling storytelling, and commercial impact. From driving the next flavor innovation to our brand-led campaign initiatives, you will ensure every touchpoint reinforces C4’s position within the energy drink category.**What You're Good At:*** **Build the future of C4.** Shape and champion a bold, long-term brand vision for the C4 portfolio - ensuring every innovation, campaign, and activation ladders up to a clear strategic ambition and fuels sustainable growth.* **Ignite world-class execution.** Inspire and mobilize cross-functional teams to deliver integrated, culture-driving campaigns and breakthrough launches that expand brand heat, retail momentum, and consumer preference.* **Be the strategic heartbeat of the Beverage portfolio.** Serve as the connective tissue between marketing, innovation, and commercial partners - aligning strategy with execution to maximize impact across every channel and touchpoint.* **Elevate the voice of the consumer.** Champion deep consumer understanding across the organization, shaping product pipelines, storytelling, and brand strategies that anticipate needs and create lasting consumer preference.* **Turn insight into action.** Translate consumer data, cultural trends, and competitive dynamics into sharp brand positioning and differentiated messaging that strengthens C4’s positioning.* **Drive performance with precision.** Lead with accountability by establishing clear KPIs, measuring impact, and continuously optimizing initiatives to accelerate growth.* **Build a culture of high performance.** Cultivate a team environment rooted in innovation, ownership, and excellence - empowering everyone to think boldly, act decisively, and win together.**What You Contribute:*** 8-10+ years brand marketing, ideally with blended CPG and DTC experience, within beverage (Energy, CSD, BevAlc, etc.) or other relevant CPG categories* 5+ years of direct people leadership experience* Bachelor’s degree or MBA in business, marketing, communications, or related field preferred* Proven track record of shaping world-class marketing and innovation strategies (3 YR Long Term Brand Strategies & 1 YR Action Plans) that drive meaningful revenue growth, increase brand equity, and elevate cultural relevance.* Thrives in ambiguity and can organize competing priorities into a structured strategy, align teams, and drive brand impact.* Innovation doesn’t intimidate but rather inspires - you’re comfortable dreaming big and asking “what if” questions to drive the brand forward.* Aptitude for recognizing culturally resonant storytelling and demanding work that breaks through, builds heat, and earns attention.* You’re a data-driven storyteller. You harness analytics (sales performance, category & competitor trends, consumer insights) not just to measure performance, but to uncover opportunity, sharpen strategy, and inspire action across the organization.* Comfortable leading through influence vs. direct power, working collaboratively and cross-functionally in a fast-paced environment where the ability to influence and build relationships is critical.* You operate with urgency, ownership, and a bias for teamwork and collaboration - embracing accountability as a catalyst for growth.* Building PowerPoint decks isn’t a burden, but an opportunity for dynamic storytelling and creative expression.* Proficient in reading and analyzing data (Circana, Nielsen, Numerator, etc.)Wellness BenefitsNutrabolt cares about our teammates’ physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a Lifestyle Spending Account.Lifestyle PerksWe offer unlimited vacation paid time off and volunteer time off. You’ll get discounts on C4 Energy, Cellucor, and XTEND products, too!Family Support We want you to reach your full potential at work by taking care of all loved ones at home. We provide paid parental leave, in addition to reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account.Nutrabolt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Please review our CCPA policyBy providing your phone number, you consent to receiving text communications related to your job application via SMS from Nutrabolt. Applicable messaging and data rates may apply. You may opt out at any time by replying STOP. View our terms of use for additional details. #J-18808-Ljbffr
Hybridlocations:
Austin HQtime type:
Full timeposted on:
Posted 6 Days Agojob requisition id:
R-100076**Who We Are:**Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4 (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND (the #1 post-workout recovery brand in the United States), and Cellucor (an award-winning sports nutrition brand created in 2002).Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.As a Certified Great Place to Work, Top Workplaces USA honoree, Fortune Best Workplace in Texas, and more – Nutrabolt cares deeply about our people, planet, and the communities we serve. Here, our teammates are united by our mission, and take ownership in creating a healthy workplace environment that promotes strong bodies, clear minds, and a culture of respect and belonging for all.**Who You Are:**As the Director, Brand - C4 Beverage, you are the architect of one of the most disruptive and fastest-growing performance energy brands in the world. You sit at the intersection of strategy, sport, culture, and innovation - leading the vision that fuels athletes, everyday warriors, and high-performers.
This role is about building more than campaigns. It’s about building belief. You will define the long-term brand strategy across our full product portfolio, shaping how C4 shows up from shelf to screen to sideline. As a brand leader, you’ll translate consumer insights and cultural momentum into breakthrough product launches, compelling storytelling, and commercial impact. From driving the next flavor innovation to our brand-led campaign initiatives, you will ensure every touchpoint reinforces C4’s position within the energy drink category.**What You're Good At:*** **Build the future of C4.** Shape and champion a bold, long-term brand vision for the C4 portfolio - ensuring every innovation, campaign, and activation ladders up to a clear strategic ambition and fuels sustainable growth.* **Ignite world-class execution.** Inspire and mobilize cross-functional teams to deliver integrated, culture-driving campaigns and breakthrough launches that expand brand heat, retail momentum, and consumer preference.* **Be the strategic heartbeat of the Beverage portfolio.** Serve as the connective tissue between marketing, innovation, and commercial partners - aligning strategy with execution to maximize impact across every channel and touchpoint.* **Elevate the voice of the consumer.** Champion deep consumer understanding across the organization, shaping product pipelines, storytelling, and brand strategies that anticipate needs and create lasting consumer preference.* **Turn insight into action.** Translate consumer data, cultural trends, and competitive dynamics into sharp brand positioning and differentiated messaging that strengthens C4’s positioning.* **Drive performance with precision.** Lead with accountability by establishing clear KPIs, measuring impact, and continuously optimizing initiatives to accelerate growth.* **Build a culture of high performance.** Cultivate a team environment rooted in innovation, ownership, and excellence - empowering everyone to think boldly, act decisively, and win together.**What You Contribute:*** 8-10+ years brand marketing, ideally with blended CPG and DTC experience, within beverage (Energy, CSD, BevAlc, etc.) or other relevant CPG categories* 5+ years of direct people leadership experience* Bachelor’s degree or MBA in business, marketing, communications, or related field preferred* Proven track record of shaping world-class marketing and innovation strategies (3 YR Long Term Brand Strategies & 1 YR Action Plans) that drive meaningful revenue growth, increase brand equity, and elevate cultural relevance.* Thrives in ambiguity and can organize competing priorities into a structured strategy, align teams, and drive brand impact.* Innovation doesn’t intimidate but rather inspires - you’re comfortable dreaming big and asking “what if” questions to drive the brand forward.* Aptitude for recognizing culturally resonant storytelling and demanding work that breaks through, builds heat, and earns attention.* You’re a data-driven storyteller. You harness analytics (sales performance, category & competitor trends, consumer insights) not just to measure performance, but to uncover opportunity, sharpen strategy, and inspire action across the organization.* Comfortable leading through influence vs. direct power, working collaboratively and cross-functionally in a fast-paced environment where the ability to influence and build relationships is critical.* You operate with urgency, ownership, and a bias for teamwork and collaboration - embracing accountability as a catalyst for growth.* Building PowerPoint decks isn’t a burden, but an opportunity for dynamic storytelling and creative expression.* Proficient in reading and analyzing data (Circana, Nielsen, Numerator, etc.)Wellness BenefitsNutrabolt cares about our teammates’ physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a Lifestyle Spending Account.Lifestyle PerksWe offer unlimited vacation paid time off and volunteer time off. You’ll get discounts on C4 Energy, Cellucor, and XTEND products, too!Family Support We want you to reach your full potential at work by taking care of all loved ones at home. We provide paid parental leave, in addition to reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account.Nutrabolt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Please review our CCPA policyBy providing your phone number, you consent to receiving text communications related to your job application via SMS from Nutrabolt. Applicable messaging and data rates may apply. You may opt out at any time by replying STOP. View our terms of use for additional details. #J-18808-Ljbffr