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Assistant Digital Media Buyer

SMZ INC, Troy, Michigan, United States, 48083

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An Assistant Digital Media Buyer

supports senior staff by managing the administrative, planning, and execution aspects of digital advertising campaigns . Responsibilities include interfacing with vendors, inputting, maintaining, and reconciling digital media campaigns, monitoring campaign performance/pacing, and preparing reports to ensure media buys align with client goals.

Key Responsibilities

Media Execution:

Input, maintain, and reconcile digital media campaigns in buying platforms, ensuring accuracy.

Vendor Communication:

Act as a liaison between our agency and vendors to manage availability, costs, delivery, and specifications.

Monitoring & Optimization:

Track campaign performance, analyze delivery reports, and monitor pacing to ensure ads run as intended.

Administrative Support:

Prepare, organize, and update media documents, invoices, and billing reports.

Research:

Conduct market research on platforms and trends to support media planning.

Required Qualifications & Skills

Education:

Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.

Experience:

2-5 years of relevant work experience desired.

Technical Proficiency:

Strong skills in Microsoft Office (specifically Excel) and experience with ad platforms (e.g., DSPs, Ad Servers, Google Ads, social mediabusiness tools).

Skills:

Strong attention to detail, organization, and ability to work in a fast-paced environment.

Analytical Ability:

Basic understanding of digital media measurement, including data analysis for campaign optimization and performance reporting.

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