Market & Pricing Analyst (Senior Housing)
StoryPoint Group, Grand Rapids, Michigan, us, 49528
Market & Pricing Analyst (Senior Housing)
Healthcare Pricing Analyst (Senior Living)
CommonSail Investment Group
Location: Brighton, MI or Grand Rapids, MI
Position Summary
The
Pricing Analyst
plays a critical role in developing and executing dynamic pricing strategies to optimize occupancy, revenue, and profitability across our senior living communities. This role supports all
pricing
functions including rent, levels of care (LOC), supplemental fees, market analysis, data reporting, and the development of future pricing infrastructure. The
Pricing Analyst
will work closely with Sales, Operations, and Finance teams to ensure pricing reflects market dynamics, community needs, investor expectations, and resident value.
Qualifications
Required:
3–5 years of experience in
pricing
or
revenue management
within senior housing, healthcare, or hospitality
High proficiency in
Excel
and BI tools (e.g., Power BI, Tableau)
Experience with CRM/ERP tools (e.g., Salesforce, Yardi)
Strong analytical skills and ability to synthesize large data sets into actionable insights
Preferred:
Experience in
senior housing, healthcare, or hospitality
Understanding of wellness/care pricing models
Familiarity with systems like Engrain, NIC Maps, AlayaCare, or PCC
Responsibilities
Pricing Strategy
Lead the development and execution of dynamic pricing across multiple community types
Manage rent, levels-of-care, and supplemental service pricing
Ensure competitive, market-aligned rate positioning
Rate Management & Renewals
Oversee annual and anniversary rate increase strategies
Align pricing across new acquisitions and existing communities
Establish consistent processes and timelines for renewals
Concessions & Discount Strategy
Develop and manage concession frameworks based on market demand and performance
Monitor discount usage, guardrails, and financial impact
Partner with Sales and Operations to ensure proper execution
Conduct regular reviews with Sales leaders to assess performance and pricing opportunities
Provide training and tools to support service positioning and value communication
Data, Reporting & Systems Integration
Lead pricing analytics, dashboards, and reporting automation
Ensure data accuracy across systems such as Salesforce, Yardi, and Power BI
Use market and occupancy data to inform pricing decisions
Maintain competitive pricing grids across communities
Integrate market data into pricing strategies and property plans
Support acquisition pricing and future market planning
Analytical and Strategic Thinking
Cross-Functional Collaboration
Data Automation and Visualization
Market Research and Forecasting
Strong Communication and Business Acumen
#J-18808-Ljbffr
Location: Brighton, MI or Grand Rapids, MI
Position Summary
The
Pricing Analyst
plays a critical role in developing and executing dynamic pricing strategies to optimize occupancy, revenue, and profitability across our senior living communities. This role supports all
pricing
functions including rent, levels of care (LOC), supplemental fees, market analysis, data reporting, and the development of future pricing infrastructure. The
Pricing Analyst
will work closely with Sales, Operations, and Finance teams to ensure pricing reflects market dynamics, community needs, investor expectations, and resident value.
Qualifications
Required:
3–5 years of experience in
pricing
or
revenue management
within senior housing, healthcare, or hospitality
High proficiency in
Excel
and BI tools (e.g., Power BI, Tableau)
Experience with CRM/ERP tools (e.g., Salesforce, Yardi)
Strong analytical skills and ability to synthesize large data sets into actionable insights
Preferred:
Experience in
senior housing, healthcare, or hospitality
Understanding of wellness/care pricing models
Familiarity with systems like Engrain, NIC Maps, AlayaCare, or PCC
Responsibilities
Pricing Strategy
Lead the development and execution of dynamic pricing across multiple community types
Manage rent, levels-of-care, and supplemental service pricing
Ensure competitive, market-aligned rate positioning
Rate Management & Renewals
Oversee annual and anniversary rate increase strategies
Align pricing across new acquisitions and existing communities
Establish consistent processes and timelines for renewals
Concessions & Discount Strategy
Develop and manage concession frameworks based on market demand and performance
Monitor discount usage, guardrails, and financial impact
Partner with Sales and Operations to ensure proper execution
Conduct regular reviews with Sales leaders to assess performance and pricing opportunities
Provide training and tools to support service positioning and value communication
Data, Reporting & Systems Integration
Lead pricing analytics, dashboards, and reporting automation
Ensure data accuracy across systems such as Salesforce, Yardi, and Power BI
Use market and occupancy data to inform pricing decisions
Maintain competitive pricing grids across communities
Integrate market data into pricing strategies and property plans
Support acquisition pricing and future market planning
Analytical and Strategic Thinking
Cross-Functional Collaboration
Data Automation and Visualization
Market Research and Forecasting
Strong Communication and Business Acumen
#J-18808-Ljbffr