A biotech company in Cambridge seeks a Senior Director, HCP Marketing to spearhead the U.S. launch of apitegromab, the first muscle-targeted therapy for spinal muscular atrophy (SMA). Responsibilities include developing the brand strategy, overseeing HCP promotional tactics, and collaborating with cross-functional teams. The ideal candidate has over 10 years of experience in pharmaceutical marketing and has successfully launched specialty products. This high-impact role requires strong communication skills and a strategic mindset.
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