Regional Health Network Marketing Director
Medical University of South Carolina, Lima, New York, United States
Job Description Summary
If you're passionate about storytelling and crafting innovative, high-impact marketing strategies, and you thrive on leading transformation – we want to hear from you! Join our dynamic and growing team, where your expertise in integrated marketing communications will help us evolve marketing at the Medical University of South Carolina. We are searching for a seasoned talent to lead integrated marketing for our Regional Health Network.
Entity Medical University Hospital Authority (MUHA)
Worker Type Employee
Worker Sub-Type Regular
Cost Center CC002311 SYS - Marketing Campaigns
Pay Rate Type Salary
Pay Grade Health-34
Scheduled Weekly Hours 40
Work Shift Job Description MUSC Health’s Regional Health Network (RHN) encompasses three divisions - Catawba, Midlands and Pee Dee Divisions. Together, these divisions include nine hospitals and a broad network of outpatient clinics that deliver a wide range of services across the state. The hospital portfolio spans multiple levels of care, including behavioral health facilities, acute‑care hospitals, and a skilled nursing facility.
Each division is led by a Division Chief Executive Officer who reports to Health System leadership and is supported by a regional Executive Leadership Team responsible for operational, clinical, and strategic performance across their respective divisions.
Job Description Summary This role leads high‑impact, integrated marketing and communications efforts across the divisions, driving transformation, strengthening the brand, and accelerating growth through measurable results. The position leads a team of seven and requires a hands‑on leader, responsible for developing multi‑channel campaigns, managing key senior stakeholder relationships, and executing local and enterprise marketing strategies. It requires agility, collaboration, and a focus on speed‑to‑market, data‑driven optimization, and exceptional relationship management.
This is an on‑site position in Charleston, SC.
Team Responsibilities
Strategic Planning and Campaign Development: Develop and execute integrated marketing and communications strategies aligned with MUSC Health’s goals. Identify target audiences, craft key messages, map journeys, and select optimal channels across paid, earned, social and owned (PESO). Lead horizontal collaboration with other SMEs including communications, brand, and web teams to deliver cohesive, high‑performing marketing plans.
Budget Management: Develop and manage marketing budgets, ensuring efficient allocation of resources and strong ROI.
Media Relations: Cultivate media relationships, pitch stories, manage crisis communications, write press releases.
Brand Management: Ensure consistent application of MUSC brand guidelines across regions; strengthen brand perception and community resonance.
Content Development: Produce engaging content including articles, videos, patient stories, photography, and marketing collateral; collaborate with internal/external teams.
Community Engagement & Events: Build partnerships, manage sponsorships, plan events, and coordinate community outreach to elevate MUSC visibility.
Operations: Oversee project management, tracking, reporting, vendor coordination and invoice management as needed.
Minimum Qualifications Education: Bachelor’s degree in marketing, communications, business, or related field. (Masters preferred)
Experience / Knowledge / Skills:
10 years of progressively responsible marketing experience with bottom‑line accountability for measurable business results.
Deep knowledge and robust experience building integrated, multi‑channel campaigns across paid, earned, social and owned (PESO).
Product marketing or service line marketing experience required.
Accomplished in elevating the brand, strategic and tactical plan development, implementation, evaluation, and tracking.
Qualitative and quantitative market research experience.
Agency and vendor management.
Demonstrated ability to develop measurable business‑development/marketing plans that show successful results in achieving growth targets.
Excellent problem‑solving, leadership, interpersonal skills - and exceptional relationship management skills.
Principal Accountabilities
30% – Sets strategy and leads a team tasked with building campaign strategies across the regional network. Executes comprehensive marketing/communication plans in a timely manner. Reports outcomes in a clear, concise, and actionable fashion. Manages external agencies as an extension of the team to deliver and optimize commercially oriented marketing tactics.
20% – Define, evolve and continuously refine the team’s charter to ensure a consistent enterprise‑wide marketing approach while honoring the unique needs, priorities and market dynamics of each division and its CEO. Sharpen operational rigor, planning discipline, and measurement constructs and integrate across regions to elevate the team’s impact – favoring outcomes over activities.
20% – Collaborates with cross‑functional team members within MUSC’s Office of Communications and Marketing to achieve marketing campaign objectives. Drives alignment and integration of clinical marketing strategies with regional deployment. Manages, coaches and develops a high‑performing team of regional marketing employees.
20% – Utilizes market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI. Capitalizes on identified opportunities.
10% – Other duties as assigned based on need.
Additional Job Description Education: Bachelors Degree or equivalent. Work Experience: 8-10 years.
If you like working with energetic enthusiastic individuals, you will enjoy your career with us!
The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.
Medical University of South Carolina participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E‑Verify program, please click here: http://www.uscis.gov/e-verify/employees
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Entity Medical University Hospital Authority (MUHA)
Worker Type Employee
Worker Sub-Type Regular
Cost Center CC002311 SYS - Marketing Campaigns
Pay Rate Type Salary
Pay Grade Health-34
Scheduled Weekly Hours 40
Work Shift Job Description MUSC Health’s Regional Health Network (RHN) encompasses three divisions - Catawba, Midlands and Pee Dee Divisions. Together, these divisions include nine hospitals and a broad network of outpatient clinics that deliver a wide range of services across the state. The hospital portfolio spans multiple levels of care, including behavioral health facilities, acute‑care hospitals, and a skilled nursing facility.
Each division is led by a Division Chief Executive Officer who reports to Health System leadership and is supported by a regional Executive Leadership Team responsible for operational, clinical, and strategic performance across their respective divisions.
Job Description Summary This role leads high‑impact, integrated marketing and communications efforts across the divisions, driving transformation, strengthening the brand, and accelerating growth through measurable results. The position leads a team of seven and requires a hands‑on leader, responsible for developing multi‑channel campaigns, managing key senior stakeholder relationships, and executing local and enterprise marketing strategies. It requires agility, collaboration, and a focus on speed‑to‑market, data‑driven optimization, and exceptional relationship management.
This is an on‑site position in Charleston, SC.
Team Responsibilities
Strategic Planning and Campaign Development: Develop and execute integrated marketing and communications strategies aligned with MUSC Health’s goals. Identify target audiences, craft key messages, map journeys, and select optimal channels across paid, earned, social and owned (PESO). Lead horizontal collaboration with other SMEs including communications, brand, and web teams to deliver cohesive, high‑performing marketing plans.
Budget Management: Develop and manage marketing budgets, ensuring efficient allocation of resources and strong ROI.
Media Relations: Cultivate media relationships, pitch stories, manage crisis communications, write press releases.
Brand Management: Ensure consistent application of MUSC brand guidelines across regions; strengthen brand perception and community resonance.
Content Development: Produce engaging content including articles, videos, patient stories, photography, and marketing collateral; collaborate with internal/external teams.
Community Engagement & Events: Build partnerships, manage sponsorships, plan events, and coordinate community outreach to elevate MUSC visibility.
Operations: Oversee project management, tracking, reporting, vendor coordination and invoice management as needed.
Minimum Qualifications Education: Bachelor’s degree in marketing, communications, business, or related field. (Masters preferred)
Experience / Knowledge / Skills:
10 years of progressively responsible marketing experience with bottom‑line accountability for measurable business results.
Deep knowledge and robust experience building integrated, multi‑channel campaigns across paid, earned, social and owned (PESO).
Product marketing or service line marketing experience required.
Accomplished in elevating the brand, strategic and tactical plan development, implementation, evaluation, and tracking.
Qualitative and quantitative market research experience.
Agency and vendor management.
Demonstrated ability to develop measurable business‑development/marketing plans that show successful results in achieving growth targets.
Excellent problem‑solving, leadership, interpersonal skills - and exceptional relationship management skills.
Principal Accountabilities
30% – Sets strategy and leads a team tasked with building campaign strategies across the regional network. Executes comprehensive marketing/communication plans in a timely manner. Reports outcomes in a clear, concise, and actionable fashion. Manages external agencies as an extension of the team to deliver and optimize commercially oriented marketing tactics.
20% – Define, evolve and continuously refine the team’s charter to ensure a consistent enterprise‑wide marketing approach while honoring the unique needs, priorities and market dynamics of each division and its CEO. Sharpen operational rigor, planning discipline, and measurement constructs and integrate across regions to elevate the team’s impact – favoring outcomes over activities.
20% – Collaborates with cross‑functional team members within MUSC’s Office of Communications and Marketing to achieve marketing campaign objectives. Drives alignment and integration of clinical marketing strategies with regional deployment. Manages, coaches and develops a high‑performing team of regional marketing employees.
20% – Utilizes market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI. Capitalizes on identified opportunities.
10% – Other duties as assigned based on need.
Additional Job Description Education: Bachelors Degree or equivalent. Work Experience: 8-10 years.
If you like working with energetic enthusiastic individuals, you will enjoy your career with us!
The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.
Medical University of South Carolina participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E‑Verify program, please click here: http://www.uscis.gov/e-verify/employees
#J-18808-Ljbffr