Client:
Established Home Care Organization
Role: Home Care Marketer
Pay Rate: $60,000 – $75,000 base salary + performance-based incentives
Location: Ohio, Cleveland/ Akron (Northeast Ohio Territory)
Position Overview The Home Care Marketer will be responsible for driving census growth and expanding referral partnerships within the local healthcare community. This role focuses on building strong relationships with hospitals, physicians, rehabilitation centers, senior living communities, and case managers to increase referrals and brand visibility. The ideal candidate is relationship-driven, results-oriented, and experienced in healthcare outreach.
Key Responsibilities
Develop and execute territory marketing plans to drive patient referrals and admissions
Establish and maintain strategic partnerships with hospitals, discharge planners, physicians, rehabilitation facilities, and senior living communities
Conduct in-person outreach visits, presentations, and networking meetings within the assigned territory
Educate referral sources on services, care programs, and differentiators
Track referral activity, conversion metrics, and market trends
Collaborate closely with clinical and intake teams to ensure seamless transitions and superior onboarding experiences for new patients
Represent the organization at community events and healthcare networking functions
Maintain CRM records and provide regular pipeline and performance reports to leadership
Qualifications
Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field (preferred)
2–5+ years of healthcare marketing, home care marketing, or business development experience
Established relationships within the local healthcare community strongly preferred
Strong understanding of Medicare/Medicaid and home care services
Excellent communication, presentation, and relationship-building skills
Self-motivated with the ability to work independently in a field-based role
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Role: Home Care Marketer
Pay Rate: $60,000 – $75,000 base salary + performance-based incentives
Location: Ohio, Cleveland/ Akron (Northeast Ohio Territory)
Position Overview The Home Care Marketer will be responsible for driving census growth and expanding referral partnerships within the local healthcare community. This role focuses on building strong relationships with hospitals, physicians, rehabilitation centers, senior living communities, and case managers to increase referrals and brand visibility. The ideal candidate is relationship-driven, results-oriented, and experienced in healthcare outreach.
Key Responsibilities
Develop and execute territory marketing plans to drive patient referrals and admissions
Establish and maintain strategic partnerships with hospitals, discharge planners, physicians, rehabilitation facilities, and senior living communities
Conduct in-person outreach visits, presentations, and networking meetings within the assigned territory
Educate referral sources on services, care programs, and differentiators
Track referral activity, conversion metrics, and market trends
Collaborate closely with clinical and intake teams to ensure seamless transitions and superior onboarding experiences for new patients
Represent the organization at community events and healthcare networking functions
Maintain CRM records and provide regular pipeline and performance reports to leadership
Qualifications
Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field (preferred)
2–5+ years of healthcare marketing, home care marketing, or business development experience
Established relationships within the local healthcare community strongly preferred
Strong understanding of Medicare/Medicaid and home care services
Excellent communication, presentation, and relationship-building skills
Self-motivated with the ability to work independently in a field-based role
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