Community Engagement Coordinator - G121 - Parks and Recreation
Columbus Consolidated Government, Savannah, Georgia, United States, 31441
The Marketing, Parks, and Recreation Community Engagement Coordinator is responsible for overseeing and executing marketing initiatives to enhance public engagement and promote the recreational offerings of the department. This role involves developing and implementing marketing strategies, fostering community relationships, organizing events, and ensuring effective communication to increase participation and awareness of parks and recreation programs, services, and events. The Community Engagement Coordinator will work closely with local community members, organizations, and stakeholders to ensure the department's initiatives align with community needs and values.
Key Responsibilities:
Marketing Strategy Development:
Develop and execute a comprehensive marketing plan for the Parks and Recreation Department to promote programs, facilities, and events.
Design and implement marketing campaigns across various platforms (social media, print, digital, etc.) to increase visibility and community involvement.
Collaborate with internal teams to ensure messaging is consistent, on-brand, and aligns with department goals.
Community Engagement:
Build and nurture relationships with local community groups, schools, businesses, and other stakeholders to foster collaboration and engagement in Parks and Recreation programs.
Serve as the primary point of contact for community members seeking information about recreational services and events.
Host and coordinate community meetings, focus groups, and surveys to gather feedback and understand community needs.
Event Planning and Coordination:
Plan, promote, and manage special events, classes, and community activities to encourage participation and enhance the public's experience.
Oversee the logistics of events, including securing vendors, volunteers, and partnerships to ensure smooth execution.
Track and evaluate the success of events and programs to improve future planning and engagement.
Social Media and Content Creation:
Create and manage social media content and campaigns that highlight parks, recreation programs, and events.
Monitor online conversations and respond to inquiries in a timely and professional manner.
Develop and write content for newsletters, websites, press releases, and promotional materials.
Data Analysis and Reporting:
Analyze marketing and engagement data to assess the effectiveness of campaigns and community programs.
Prepare reports to share insights, trends, and recommendations with department leadership.
Adjust strategies as necessary based on data-driven findings to optimize outreach efforts.
Collaborative Teamwork:
Collaborate with the Parks and Recreation team, city officials, and external agencies to align marketing strategies with departmental goals and community needs.
Participate in regular meetings with other departments and local organizations to promote integrated marketing efforts.
Other related duties as assigned.
Qualifications
Knowledge of local parks, recreational programs, and community needs.
Familiarity with website content management systems (CMS) and email marketing platforms.
Ability to build strong relationships with diverse community groups.
Strong understanding of digital marketing strategies, social media platforms, and community engagement practices.
Excellent written and verbal communication skills.
Ability to work independently and as part of a team, with strong organizational and time-management skills.
Experience with event planning and community outreach.
Proficiency in Microsoft Office Suite and social media management tools.
Knowledge of graphic design software (e.g., Adobe Creative Suite) is a plus.
Knowledge of government purchasing procedures.
Skill in problem solving and decision making.
Bachelor's degree in Marketing, Communications, Public Relations, Recreation Management preferred, or a related field (or equivalent work experience). Minimum of 2 years of experience in marketing, community engagement, or public relations (preferably in a parks and recreation or non-profit environment).
Physical Demands The work is typically performed while intermittently sitting, standing, stooping, bending, crouching, or walking. The employee frequently lifts light and occasionally heavy objects and uses tools or equipment requiring a high degree of dexterity. Additionally, the following physical abilities are required:
Balancing – maintain equilibrium to prevent falling while walking, standing, or crouching.
Feeling – perceiving attributes of objects by touch with skin, fingertips.
Handling – picking, holding, or working with whole hand.
Hearing 1 – perceiving sounds at normal speaking levels, receive information.
Hearing 2 – receive detailed information, make discrimination in sound.
Kneeling – bending legs at knee to come to rest at knees.
Lifting – raising objects from lower to higher position, moving objects side to side, using upper extremities, back.
Manual Dexterity – picking, pinching, typing, working with fingers rather than hand.
Reaching – extending hands or arms in any direction.
Repetitive Motion – substantial movements of wrists, hands, fingers.
Speaking – expressing ideas with spoken word, convey detailed, important instructions accurately, concisely.
Standing – for sustained periods of time.
Talking 1 – expressing ideas by spoken word.
Talking 2 – shouting to be heard above ambient noise.
Visual Acuity 1 – prepare, analyze data, transcribing, computer terminal, extensive reading.
Visual Acuity 2 – color, depth perception, field of vision.
Visual Acuity 3 – determine accuracy, neatness, observe facilities/structures.
Walking – on foot to accomplish tasks, long distances, or site to site.
Work Environment Primarily office-based with occasional evening and weekend hours required for event coordination and community engagement. Work outdoors will be required to attend events or engage with community organizations.
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Key Responsibilities:
Marketing Strategy Development:
Develop and execute a comprehensive marketing plan for the Parks and Recreation Department to promote programs, facilities, and events.
Design and implement marketing campaigns across various platforms (social media, print, digital, etc.) to increase visibility and community involvement.
Collaborate with internal teams to ensure messaging is consistent, on-brand, and aligns with department goals.
Community Engagement:
Build and nurture relationships with local community groups, schools, businesses, and other stakeholders to foster collaboration and engagement in Parks and Recreation programs.
Serve as the primary point of contact for community members seeking information about recreational services and events.
Host and coordinate community meetings, focus groups, and surveys to gather feedback and understand community needs.
Event Planning and Coordination:
Plan, promote, and manage special events, classes, and community activities to encourage participation and enhance the public's experience.
Oversee the logistics of events, including securing vendors, volunteers, and partnerships to ensure smooth execution.
Track and evaluate the success of events and programs to improve future planning and engagement.
Social Media and Content Creation:
Create and manage social media content and campaigns that highlight parks, recreation programs, and events.
Monitor online conversations and respond to inquiries in a timely and professional manner.
Develop and write content for newsletters, websites, press releases, and promotional materials.
Data Analysis and Reporting:
Analyze marketing and engagement data to assess the effectiveness of campaigns and community programs.
Prepare reports to share insights, trends, and recommendations with department leadership.
Adjust strategies as necessary based on data-driven findings to optimize outreach efforts.
Collaborative Teamwork:
Collaborate with the Parks and Recreation team, city officials, and external agencies to align marketing strategies with departmental goals and community needs.
Participate in regular meetings with other departments and local organizations to promote integrated marketing efforts.
Other related duties as assigned.
Qualifications
Knowledge of local parks, recreational programs, and community needs.
Familiarity with website content management systems (CMS) and email marketing platforms.
Ability to build strong relationships with diverse community groups.
Strong understanding of digital marketing strategies, social media platforms, and community engagement practices.
Excellent written and verbal communication skills.
Ability to work independently and as part of a team, with strong organizational and time-management skills.
Experience with event planning and community outreach.
Proficiency in Microsoft Office Suite and social media management tools.
Knowledge of graphic design software (e.g., Adobe Creative Suite) is a plus.
Knowledge of government purchasing procedures.
Skill in problem solving and decision making.
Bachelor's degree in Marketing, Communications, Public Relations, Recreation Management preferred, or a related field (or equivalent work experience). Minimum of 2 years of experience in marketing, community engagement, or public relations (preferably in a parks and recreation or non-profit environment).
Physical Demands The work is typically performed while intermittently sitting, standing, stooping, bending, crouching, or walking. The employee frequently lifts light and occasionally heavy objects and uses tools or equipment requiring a high degree of dexterity. Additionally, the following physical abilities are required:
Balancing – maintain equilibrium to prevent falling while walking, standing, or crouching.
Feeling – perceiving attributes of objects by touch with skin, fingertips.
Handling – picking, holding, or working with whole hand.
Hearing 1 – perceiving sounds at normal speaking levels, receive information.
Hearing 2 – receive detailed information, make discrimination in sound.
Kneeling – bending legs at knee to come to rest at knees.
Lifting – raising objects from lower to higher position, moving objects side to side, using upper extremities, back.
Manual Dexterity – picking, pinching, typing, working with fingers rather than hand.
Reaching – extending hands or arms in any direction.
Repetitive Motion – substantial movements of wrists, hands, fingers.
Speaking – expressing ideas with spoken word, convey detailed, important instructions accurately, concisely.
Standing – for sustained periods of time.
Talking 1 – expressing ideas by spoken word.
Talking 2 – shouting to be heard above ambient noise.
Visual Acuity 1 – prepare, analyze data, transcribing, computer terminal, extensive reading.
Visual Acuity 2 – color, depth perception, field of vision.
Visual Acuity 3 – determine accuracy, neatness, observe facilities/structures.
Walking – on foot to accomplish tasks, long distances, or site to site.
Work Environment Primarily office-based with occasional evening and weekend hours required for event coordination and community engagement. Work outdoors will be required to attend events or engage with community organizations.
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