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Influencer Coordinator

SupportFinity™, Los Angeles, California, United States, 90079

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Reports to:

NA Influencer Senior Manager

About The INKEY List At The INKEY List, we make high-performance skincare simple, accessible and ingredient led. We’re a challenger brand built on education, transparency and community, and we believe in empowering people to make informed skincare decisions.

We are looking for an organized, proactive, and digitally savvy Influencer Coordinator to support the execution and growth of our global influencer marketing strategy.

The Influencer Coordinator will support the day-to‑day management of influencer campaigns, gifting programmes and creator partnerships. This role is ideal for someone who lives and breathes social media, understands beauty culture, and thrives in a fast‑paced, collaborative environment.

You’ll support the NA Influencer Senior Manager and work closely wider Marketing, Social and PR teams to help scale impactful, data‑driven creator relationships that drive awareness, engagement and conversion.

Key responsibilities Influencer Campaign Support

Support the planning and execution of paid and organic influencer campaigns across Instagram, TikTok and emerging platforms

Coordinate campaign timelines, briefs, contracts and deliverables

Assist with influencer communications, ensuring a best‑in‑class creator experience

Track content approvals and ensure assets align with brand guidelines

Assist with events and invites as needed

Gifting & Seeding

Manage influencer gifting lists and product send‑outs, ensuring each campaign is added into influencer platform (Traackr) for tracking

Continuously discover new influencers and grow INKEY’s US database

Coordinate product allocations with warehouse and supply teams

Track organic coverage and maintain accurate reporting

Relationship Management

Research and identify new influencers that are aligned with the brand values

Following up outreach communications

Ensure influencers receive product replenishment as needed

Assist with ambassador and affiliate program coordination

Reporting and Analysis

Maintain up‑to‑date tracking documents and dashboards

Provide post‑campaign analysis and insights to inform future strategy

Market and Trend Analysis

Stay ahead of beauty and social trends, emerging creators and platform updates

Share relevant insights with the wider team

Support competitive analysis and benchmarking

Skills & experience

1–2 years' experience in influencer marketing, social media or PR (beauty experience preferred)

Strong understanding of TikTok, Instagram and creator culture

Highly organized with strong project and time management skills

Confident communicator with excellent written and verbal skills

Data‑literate and comfortable working with performance metrics

Proactive, solutions‑oriented mindset

Passion for skincare and ingredient‑led beauty

Why this role

Influencer marketing is a critical growth driver for The INKEY List. As a digitally native brand, our community and creator relationships sit at the heart of how we build trust, drive cultural relevance, and convert new customers globally.

This role is essential in helping us scale our influencer program with structure, creativity, and performance focus. The Influencer Coordinator will play a key part in strengthening creator relationships, elevating campaign execution, and ensuring our partnerships deliver measurable impact across awareness, engagement and revenue.

It’s an opportunity to join a fast‑growing team at a pivotal moment — helping shape how The INKEY List shows up across social platforms and continues to lead ingredient‑led education in a crowded beauty landscape.

The INKEY team At INKEY we are a dynamic and enthusiastic team with huge ambition.

We make things happen (sometimes against the odds!) by thinking differently and being solution‑led.

We love hearing creative, innovative ideas that provide opportunities for improvement. Proactiveness is an absolute must. In return, we are committed to developing the knowledge of our team, as we do with our consumers, and the scope for growth is enormous.

We are a diverse team of passionate individuals who fundamentally believe that better knowledge creates better decisions.

We are really proud of the culture and environment we have built in our business since our launch in 2018.

We stand for transparency, equality and fairness and live this through our brand and our team every day.

We are for everyone.

About the company The INKEY List | B Corp

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