Job Title:
Senior Media Buyer Location:
Remote Reports To:
Growth / Strategy Lead Work Shift:
US time zone overlap preferred (PST or EST flexibility) Working Hours:
Full-Time (40 hours per week) - ability to check in on nights/weekends
Job Description We are seeking a
Senior Media Buyer
to lead paid acquisition strategy and execution across multiple client accounts, with deep specialization in Meta Ads.
This role is responsible for full-funnel strategy, performance optimization, structured testing, and continuous platform research. We are looking for someone who lives and breathes Meta, stays current with algorithm updates, industry shifts, and emerging DTC strategies, and can independently manage accounts without hand-holding.
Google Ads experience is a plus, but Meta expertise is non-negotiable.
The ideal candidate combines strategic thinking with high-level execution, understands modern DTC acquisition, and actively monitors industry conversations, platform documentation, and performance trends to make informed decisions.
Key Responsibilities
Develop cross-platform paid media strategies with primary focus on Meta
Structure scalable account architecture designed for efficiency and testing
Build structured creative and audience testing frameworks
Stay updated on Meta algorithm changes, platform updates, policy shifts, and potential bugs
Actively monitor DTC Twitter/X and industry discussions to stay aware of emerging strategies
Pair community insights with official Meta documentation to make informed account decisions
Continuously refine strategy based on performance data and industry trends
Campaign Execution & Optimization
Launch, manage, and optimize campaigns across multiple client accounts
Implement and maintain a robust naming convention across campaigns, ad sets, and ads
Run structured creative reporting and performance analysis based on naming conventions
Monitor and optimize toward key performance indicators including: ROAS, NC ROAS, New Visitor %, New Customer %, CPMr, Outbound CPC, CTR, CVR, AOV, CPA, CPM.
Implement budget scaling and reallocation strategies based on performance data
Identify creative fatigue, performance drops, and structural inefficiencies early
Performance Analysis
Analyze full-funnel data to identify trends, bottlenecks, and growth opportunities
Provide clear performance summaries and actionable insights to leadership
Interpret data beyond surface metrics to understand acquisition quality and customer mix
Multi-Account Management
Manage paid acquisition across multiple client accounts simultaneously
Coordinate with strategists, creative teams, and execution support
Maintain organized tracking systems and performance documentation
Operate independently while maintaining strong communication with leadership
Qualifications Required
4+ years of paid media experience
Deep expertise in Meta Ads Manager
Strong understanding of DTC acquisition and e-commerce performance metrics
Advanced performance analysis and data interpretation skills
Ability to stay proactive about industry updates and platform changes
Nice to Have
Experience with Google Ads
Experience in agency or consultancy environments
Experience scaling e-commerce brands
Familiarity with attribution tools and tracking setup
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Senior Media Buyer Location:
Remote Reports To:
Growth / Strategy Lead Work Shift:
US time zone overlap preferred (PST or EST flexibility) Working Hours:
Full-Time (40 hours per week) - ability to check in on nights/weekends
Job Description We are seeking a
Senior Media Buyer
to lead paid acquisition strategy and execution across multiple client accounts, with deep specialization in Meta Ads.
This role is responsible for full-funnel strategy, performance optimization, structured testing, and continuous platform research. We are looking for someone who lives and breathes Meta, stays current with algorithm updates, industry shifts, and emerging DTC strategies, and can independently manage accounts without hand-holding.
Google Ads experience is a plus, but Meta expertise is non-negotiable.
The ideal candidate combines strategic thinking with high-level execution, understands modern DTC acquisition, and actively monitors industry conversations, platform documentation, and performance trends to make informed decisions.
Key Responsibilities
Develop cross-platform paid media strategies with primary focus on Meta
Structure scalable account architecture designed for efficiency and testing
Build structured creative and audience testing frameworks
Stay updated on Meta algorithm changes, platform updates, policy shifts, and potential bugs
Actively monitor DTC Twitter/X and industry discussions to stay aware of emerging strategies
Pair community insights with official Meta documentation to make informed account decisions
Continuously refine strategy based on performance data and industry trends
Campaign Execution & Optimization
Launch, manage, and optimize campaigns across multiple client accounts
Implement and maintain a robust naming convention across campaigns, ad sets, and ads
Run structured creative reporting and performance analysis based on naming conventions
Monitor and optimize toward key performance indicators including: ROAS, NC ROAS, New Visitor %, New Customer %, CPMr, Outbound CPC, CTR, CVR, AOV, CPA, CPM.
Implement budget scaling and reallocation strategies based on performance data
Identify creative fatigue, performance drops, and structural inefficiencies early
Performance Analysis
Analyze full-funnel data to identify trends, bottlenecks, and growth opportunities
Provide clear performance summaries and actionable insights to leadership
Interpret data beyond surface metrics to understand acquisition quality and customer mix
Multi-Account Management
Manage paid acquisition across multiple client accounts simultaneously
Coordinate with strategists, creative teams, and execution support
Maintain organized tracking systems and performance documentation
Operate independently while maintaining strong communication with leadership
Qualifications Required
4+ years of paid media experience
Deep expertise in Meta Ads Manager
Strong understanding of DTC acquisition and e-commerce performance metrics
Advanced performance analysis and data interpretation skills
Ability to stay proactive about industry updates and platform changes
Nice to Have
Experience with Google Ads
Experience in agency or consultancy environments
Experience scaling e-commerce brands
Familiarity with attribution tools and tracking setup
#J-18808-Ljbffr