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Marketing Director & Agency Launch Leader

Pho Prime, LLC, Savannah, Georgia, United States, 31441

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Marketing Director & Agency Launch Leader Address 1674 Chatham Parkway, Savannah, GA, 31405, US Compensation $65,000.00 - $75,000.00/year

Job Description

Build the Brand. Launch the Agency. Lead the Future of Luxury Trade Marketing.

Position Title:

Marketing Director & Agency Launch Leader Company Name:

Coastal Canvas Products Pay Range:

$65,000–$75,000 Base Salary + Quarterly Performance Bonuses Total Compensation Potential:

$85,000–$100,000+ (including bonus + infrastructure value) Industry:

Luxury Outdoor Architectural Systems / Specialty Construction Location:

Savannah, GA (On-Site)

Job Overview Coastal Canvas Products is seeking a highly entrepreneurial Marketing Director & Agency Launch Leader to build and lead our marketing engine from the ground up.

This is not a traditional marketing role — this is a rare ground-floor leadership opportunity.

You will learn a 50-year-old vertically integrated luxury fabrication business, design and build its entire marketing ecosystem, develop scalable systems, and ultimately help launch a specialty-contractor-focused marketing agency with Coastal Canvas as its anchor client.

This role is ideal for a marketing builder — someone who wants ownership, long-term upside, and the opportunity to create something scalable and valuable. You will not just run campaigns. You will build infrastructure.

Who We Are Coastal Canvas Products is a 50-year-old, Savannah-based luxury outdoor architectural systems company. We design, fabricate, and install:

High-end pergolas

We serve some of the most exclusive residential and commercial properties on the East Coast. We are not a commodity awning company — we are a craft-driven, architectural-level operation producing high-end systems that most competitors cannot replicate.

We are now investing in building a world-class marketing engine — and ultimately a specialty marketing agency focused on high-end trade and construction companies.

At Coastal Canvas, quality, craftsmanship, and long-term thinking drive everything we do.

Key Responsibilities Marketing Infrastructure Development Design and oversee full website strategy and development

Develop and execute comprehensive SEO strategy

Manage Google and Meta paid advertising campaigns

Build and grow organic social media presence

Oversee professional photo and video production strategy

Develop and manage email marketing systems

Refine and elevate brand positioning across all platforms

Track performance metrics including traffic, cost per lead, and conversion rates

Identify marketing gaps and strategic growth opportunities

Source and vet freelancers, agencies, or specialists when needed

Oversee execution while maintaining strategic control

Build scalable, documented processes that can be replicated

Prepare systems to onboard additional specialty construction clients

Contribute to agency structure, service packaging, and pricing

Help formalize long-term revenue-share and ownership structure

Qualifications Proven experience executing multi-channel marketing strategy

Demonstrated success with SEO, paid advertising, and digital campaign performance

Experience managing vendors, freelancers, or contractors

Strong analytical ability with performance tracking and KPI management

Entrepreneurial mindset with an ownership mentality

Ability to work independently without constant oversight

Willingness to reside in or relocate to Savannah, GA

Preferred Experience running a freelance business, consulting operation, or startup

Familiarity with luxury markets, specialty trades, or construction industries

$65,000–$75,000 base salary (based on demonstrated experience and ability)

Quarterly performance bonuses

$5,000–$10,000 annual KPI-based bonus potential

Private 400 sq. ft. office within Savannah facility

High-speed internet and fully equipped workstation

Complete marketing software stack (creative, SEO, and advertising tools)

Infrastructure value estimated at $18,000–$22,000 annually

Paid Time Off

Professional development and growth opportunities

Long-term ownership pathway tied to agency launch

Total Compensation Value: $85,000–$100,000+ including bonuses and provided infrastructure.

Equity Path Coastal Canvas Products is committed to formalizing an agency ownership structure within the first 12–24 months for the right candidate. This path to revenue share or ownership stake will be clearly defined and documented based on performance and strategic milestones.

Work Schedule Full-Time

Monday–Friday

Standard business hours

Work Location On-site at Coastal Canvas Products

Relocation or local residency required

Equal Employment Opportunity Statement We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected status.

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