Regional Marketing Programs Manager, U.S. Federal Civilian
PowerToFly, Arlington, Texas, United States, 76000
Overview
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. Role:
Elastic is seeking a Regional Marketing Manager – US Federal Civilian to create and execute targeted marketing programs that grow and accelerate our Civilian agency business. Programs typically include virtual and live campaigns, executive engagements, third-party federal conferences, account-based marketing initiatives, partner-led activities, and content syndication aligned to mission priorities. You will wake up each morning eager to build, drive, plan, and implement impactful marketing programs targeting Federal Civilian prospects and existing customers, directly contributing to the success of the Civilian sales team’s pipeline goals. This role requires daily interaction with field sales, partner and capture teams, with a strong understanding of Federal Civilian buying behavior, procurement cycles, policy mandates, and how they map to Elastic’s overall go-to-market strategy. You will collaborate across multiple departments while owning and executing programs with precision and accountability. Responsibilities
Develop and execute integrated marketing programs aligned to priority Civilian agencies and bureaus Partner closely with Civilian sales to align marketing to pipeline and whitespace targets Build and activate account-based marketing (ABM) programs for top-tier agencies and subcomponents Plan and execute executive roundtables, agency-focused events, and industry conferences Drive demand creation and qualified lead generation activities to support pipeline acceleration Align campaign timing with federal budget cycles, Continuing Resolutions (CRs), and end-of-year spend patterns Set clear KPIs for all programs and ensure performance is measurable and trackable Operational & Performance Responsibilities
Analyze and report on program performance, pipeline contribution, and campaign ROI Measure program impact across long federal sales cycles Provide updates via weekly reports and monthly dashboards to demonstrate campaign progress and region success Coordinate presentation content and messaging with internal collaborators to support event agendas and thought leadership Contribute ideas and feedback to Civilian-focused content creation Plan Elastic’s participation in external federal industry events and provide strategic input on positioning and engagement Manage program budgets, open POs, and oversee MDF reimbursements What You Bring
Proven experience in regional or field marketing with a focus on US Federal Civilian agencies Strong understanding of federal procurement cycles, policy-driven buying behavior, and partner ecosystems Experience working alongside federal sales teams, capture managers, partners and prime contractor Excellent verbal and written communication skills Proficiency in marketing automation and CRM tools such as Salesforce, Marketo, Splash, Monday.com, and similar platforms Strong analytical mindset with ability to tie programs directly to revenue impact Exceptional organizational skills with the ability to manage multiple complex initiatives simultaneously Experience managing budgets and operational processes with precision Proficiency in Google Workspace tools (Slides, Docs, Sheets, Gmail) Highly collaborative mindset with ability to work independently in a distributed environment An ambitious yet humble approach and passion for driving measurable outcomes Ability to travel approximately 25% for agency engagements, conferences, and executive programs Additional Information
We Take Care of Our People : As a distributed company, diversity drives our identity. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender identity or perception, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by law. We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do. Competitive pay based on the work you do here and not your previous salary Health coverage for you and your family in many locations Ability to craft your calendar with flexible locations and schedules for many roles Generous number of vacation days each year We match up to $2000 for financial donations and service Up to 40 hours each year to use toward volunteer projects you love Parental leave of a minimum of 16 weeks Elastic is an equal opportunity employer and is committed to an inclusive culture that celebrates different perspectives, experiences, and backgrounds. We provide accommodations on request during the application process at candidate_accessibility@elastic.co. Applicants have rights under Federal Employment Laws and can view posters related to FMLA and EPPA. Elastic complies with export controls and licensing requirements for certain regions; eligibility does not depend on national origin. Compensation for this role is base salary with ranges listed below. The typical starting salary range for new hires is: $106,900—$169,100 USD (location-based adjustments may apply). In select locations (Seattle, WA; Los Angeles, CA; San Francisco Bay Area, CA; New York City Metro Area), the range may be $128,200—$202,700 USD. These ranges may be modified in the future and are based on factors including education, qualifications, and experience. Elastic provides a total rewards package including a company-matched 401(k), stock program eligibility, and other well-being benefits.
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Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. Role:
Elastic is seeking a Regional Marketing Manager – US Federal Civilian to create and execute targeted marketing programs that grow and accelerate our Civilian agency business. Programs typically include virtual and live campaigns, executive engagements, third-party federal conferences, account-based marketing initiatives, partner-led activities, and content syndication aligned to mission priorities. You will wake up each morning eager to build, drive, plan, and implement impactful marketing programs targeting Federal Civilian prospects and existing customers, directly contributing to the success of the Civilian sales team’s pipeline goals. This role requires daily interaction with field sales, partner and capture teams, with a strong understanding of Federal Civilian buying behavior, procurement cycles, policy mandates, and how they map to Elastic’s overall go-to-market strategy. You will collaborate across multiple departments while owning and executing programs with precision and accountability. Responsibilities
Develop and execute integrated marketing programs aligned to priority Civilian agencies and bureaus Partner closely with Civilian sales to align marketing to pipeline and whitespace targets Build and activate account-based marketing (ABM) programs for top-tier agencies and subcomponents Plan and execute executive roundtables, agency-focused events, and industry conferences Drive demand creation and qualified lead generation activities to support pipeline acceleration Align campaign timing with federal budget cycles, Continuing Resolutions (CRs), and end-of-year spend patterns Set clear KPIs for all programs and ensure performance is measurable and trackable Operational & Performance Responsibilities
Analyze and report on program performance, pipeline contribution, and campaign ROI Measure program impact across long federal sales cycles Provide updates via weekly reports and monthly dashboards to demonstrate campaign progress and region success Coordinate presentation content and messaging with internal collaborators to support event agendas and thought leadership Contribute ideas and feedback to Civilian-focused content creation Plan Elastic’s participation in external federal industry events and provide strategic input on positioning and engagement Manage program budgets, open POs, and oversee MDF reimbursements What You Bring
Proven experience in regional or field marketing with a focus on US Federal Civilian agencies Strong understanding of federal procurement cycles, policy-driven buying behavior, and partner ecosystems Experience working alongside federal sales teams, capture managers, partners and prime contractor Excellent verbal and written communication skills Proficiency in marketing automation and CRM tools such as Salesforce, Marketo, Splash, Monday.com, and similar platforms Strong analytical mindset with ability to tie programs directly to revenue impact Exceptional organizational skills with the ability to manage multiple complex initiatives simultaneously Experience managing budgets and operational processes with precision Proficiency in Google Workspace tools (Slides, Docs, Sheets, Gmail) Highly collaborative mindset with ability to work independently in a distributed environment An ambitious yet humble approach and passion for driving measurable outcomes Ability to travel approximately 25% for agency engagements, conferences, and executive programs Additional Information
We Take Care of Our People : As a distributed company, diversity drives our identity. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender identity or perception, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by law. We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do. Competitive pay based on the work you do here and not your previous salary Health coverage for you and your family in many locations Ability to craft your calendar with flexible locations and schedules for many roles Generous number of vacation days each year We match up to $2000 for financial donations and service Up to 40 hours each year to use toward volunteer projects you love Parental leave of a minimum of 16 weeks Elastic is an equal opportunity employer and is committed to an inclusive culture that celebrates different perspectives, experiences, and backgrounds. We provide accommodations on request during the application process at candidate_accessibility@elastic.co. Applicants have rights under Federal Employment Laws and can view posters related to FMLA and EPPA. Elastic complies with export controls and licensing requirements for certain regions; eligibility does not depend on national origin. Compensation for this role is base salary with ranges listed below. The typical starting salary range for new hires is: $106,900—$169,100 USD (location-based adjustments may apply). In select locations (Seattle, WA; Los Angeles, CA; San Francisco Bay Area, CA; New York City Metro Area), the range may be $128,200—$202,700 USD. These ranges may be modified in the future and are based on factors including education, qualifications, and experience. Elastic provides a total rewards package including a company-matched 401(k), stock program eligibility, and other well-being benefits.
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