Vice President, Brand and Content Strategy
Nemours Children’s Health System, Wilmington, Delaware, us, 19894
Join Nemours Children’s Health in transforming the future of children’s health as our next
Vice President, Brand & Content Strategy.
This hybrid executive role based out of either our Wilmington, Delaware or Jacksonville, Floridia location. This role offers the opportunity to shape a nationally recognized brand and amplify a mission that impacts millions of children and families.
Nemours is leading a bold shift from episodic care to a holistic, preventive “pay for health” model. The Vice President of Brand and Content Strategy will architect our national brand narrative, elevate our content ecosystem, and ensure brand activation across diverse markets. This is a highly visible role that helps define how Nemours show up in the world building trust, reputation, and mission advocacy. This executive will shape how Nemours shows up in the world building reputation, trust, and advocacy for our mission while enabling measurable growth. This highly visible leader will bring modern brand strategy, content excellence, and enterprise alignment to a complex, fast-evolving organization dedicated to helping every child grow up healthy.
Key Responsibilities Brand Strategy
Define Nemours’ national brand narrative and positioning.
Build enterprise brand architecture across master brand and sub-brands.
Translate enterprise strategy into regionally resonant activation playbooks.
Content Strategy & Ecosystem
Build a connected content ecosystem that strengthens sentiment, engagement, and mission advocacy.
Lead audience-first content strategies mapped to key journeys.
Establish content operations (taxonomy, governance, workflow, DAM).
Chair an Editorial Board and partner with Digital on SEO/UX and analytics.
Creative Leadership
Lead a high-performing in-house creative studio (design, copy, video, UX/content).
Standardize processes for briefs, SLAs, approvals, and QA.
Maintain creative standards through a Creative Review Board.
Optimize resource allocation across enterprise and regional needs.
Measurement & Optimization
Build a modern measurement system for brand health, content, and creative performance.
Deliver dashboards with consistent KPIs and integrated insights.
Embed a test-and-learn culture with structured optimization.
Change Leadership
Serve as a trusted change agent advancing modern brand and content practices.
Develop clear roadmaps with milestones, resources, and ROI alignment.
Foster a mission-driven, collaborative, and innovative culture.
Required Qualifications
10+ years’ progressive experience in brand strategy, content strategy/operations, and creative leadership.
Proven success shaping national brand narratives with regional/local activation.
Experience with content ecosystem design, editorial strategy, and SEO-informed programming.
Strong background leading in-house creative teams and managing agencies.
Data-driven leader fluent in brand tracking, funnel analytics, and marketing performance.
Bachelor’s degree in marketing, Business, Healthcare Administration, Communications, or related field.
Preferred Qualifications
Experience in healthcare, pediatric health, academic medicine, or complex multi-site environments.
Advanced degree (MBA, MHA, MS in Integrated Marketing/Analytics).
Proven ability to influence and align stakeholders in matrixed organizations.
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Vice President, Brand & Content Strategy.
This hybrid executive role based out of either our Wilmington, Delaware or Jacksonville, Floridia location. This role offers the opportunity to shape a nationally recognized brand and amplify a mission that impacts millions of children and families.
Nemours is leading a bold shift from episodic care to a holistic, preventive “pay for health” model. The Vice President of Brand and Content Strategy will architect our national brand narrative, elevate our content ecosystem, and ensure brand activation across diverse markets. This is a highly visible role that helps define how Nemours show up in the world building trust, reputation, and mission advocacy. This executive will shape how Nemours shows up in the world building reputation, trust, and advocacy for our mission while enabling measurable growth. This highly visible leader will bring modern brand strategy, content excellence, and enterprise alignment to a complex, fast-evolving organization dedicated to helping every child grow up healthy.
Key Responsibilities Brand Strategy
Define Nemours’ national brand narrative and positioning.
Build enterprise brand architecture across master brand and sub-brands.
Translate enterprise strategy into regionally resonant activation playbooks.
Content Strategy & Ecosystem
Build a connected content ecosystem that strengthens sentiment, engagement, and mission advocacy.
Lead audience-first content strategies mapped to key journeys.
Establish content operations (taxonomy, governance, workflow, DAM).
Chair an Editorial Board and partner with Digital on SEO/UX and analytics.
Creative Leadership
Lead a high-performing in-house creative studio (design, copy, video, UX/content).
Standardize processes for briefs, SLAs, approvals, and QA.
Maintain creative standards through a Creative Review Board.
Optimize resource allocation across enterprise and regional needs.
Measurement & Optimization
Build a modern measurement system for brand health, content, and creative performance.
Deliver dashboards with consistent KPIs and integrated insights.
Embed a test-and-learn culture with structured optimization.
Change Leadership
Serve as a trusted change agent advancing modern brand and content practices.
Develop clear roadmaps with milestones, resources, and ROI alignment.
Foster a mission-driven, collaborative, and innovative culture.
Required Qualifications
10+ years’ progressive experience in brand strategy, content strategy/operations, and creative leadership.
Proven success shaping national brand narratives with regional/local activation.
Experience with content ecosystem design, editorial strategy, and SEO-informed programming.
Strong background leading in-house creative teams and managing agencies.
Data-driven leader fluent in brand tracking, funnel analytics, and marketing performance.
Bachelor’s degree in marketing, Business, Healthcare Administration, Communications, or related field.
Preferred Qualifications
Experience in healthcare, pediatric health, academic medicine, or complex multi-site environments.
Advanced degree (MBA, MHA, MS in Integrated Marketing/Analytics).
Proven ability to influence and align stakeholders in matrixed organizations.
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