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Regional Sales Manager- Orlando/Miami

Unilever, Orlando, Florida, us, 32885

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Location: Central Florida

Unilever Food Solutions (UFS) is the $2.5bn+ foodservice division of Unilever. It leads the dynamic Food Service market across its categories and has ambitious growth objectives, marketing a range of professional food and beverage products and services to operators across 22 Multi Country Organizations (MCOs) in 72 countries.

UFS is accelerating its digital transformation to fuel growth through data driven and technology enabled Go-to-Market (GtM) capabilities. Our ambition is to reach to 2.5 million operators by 2030 via an online & off-line contact strategy.

The focus of UFS marketing and sales is to engage with chefs & customers through an integrated communication system via visits by sales representatives and digital touchpoints like the UFS.com website / webshop, segmented & personalized campaigns and UFS apps. The new roles of marketing teams are more integrated in the digital ecosystem and are vital for a great operator & customer experience.

Who You Are and What You'll Do

Lead, coach and develop a Customer Development team

Accountable for leading your team to deliver business target for the assigned Region for Independent Operators, Chains, and Trade Partners

Full execution of UFS Annual Operating Plan and quarterly initiatives

Lead and train team to expand reach to Regional Restaurant Chains (50 units)

Manage Small Regional Chain accounts and develop sales opportunities at each customer

Cultivate relationships with key tier 2 and 3 distributors to better promote Unilever Food Solution’s products

Instill team commitment to lead management as a primary driver of business growth

Develop business across all field channels within commercial and non-commercial segments

Lead and train team to partner with restaurant executives and chefs to develop and grow their business

Lead and train team to partner with Distributor Partners to accelerate their market growth through training & collaborating with their Sales teams and executing marketing programs.

Winning customers across all channels with the appropriate level of trade and resources.

TradeDistributorCustomer

Lead the implementation of the Contact Matrix for Key Trade customers with a Squad approach (where possible) for more effective customer management

Develop and execute Joint Business Planning (JBPs) with Selected Trade partners including Trade Term agreement, Sell out activities and DSRs & Trade team engagement & KPIs (Sell-out, Reach, Penetration, eCommerce, Digital Reach etc).

Engage trade customers to gain alignment for Secondary Sales Data (SSD) partnerships with proof of value addition i.e. Traffic generation towards Trade Webshop via UFS campaigns.

Independent Operators & Chains:

Coach and develop team to Build & Nurture relationships with Key Chain Customers & Independent Operators & Implement Contact Matrix with a triangle model approach

Drive Independent Operator & Chain customers engagement as per defined contact strategy i.e. 80% virtual, 20% F2F via Customer Relationship Management. Use data driven recommendations for reach & Penetration

Conduct Virtual Sampling, Ideation, Cooking Demonstration culinary knowledge to secure new opportunities or increase volume usage by new menu applications or into existing dishes

Implement and execute Customer Business Plan with selected key Chains customers

Digital, Data & eCommerce

Accountable for Implementation and execution of all UFS digital tools within Territory/Area

Continuously enrich UFS customer data for more personalized campaigning

Follow up on Leads (based on Marketo Leads scoring & Targeting Model) for 100 engagement & KPI delivery

Drive customer digital engagement for UFS Digital platforms & Campaigns (UFS.Com, UFS Academy, Social Media engagement, UFS webinars)

Drive digital buying behavior via ecommerce platforms (Webshop/trade Partner Webshop/pure players)

Lead category approach for Trade web shop for UFS business growth via joint campaigning with DT marketing & trade teams

Key Skills

Strategic Selling skills

Impactful Virtual Customer Engagement

Full understanding of all Customers & UFS Product solutions

Business Insights to Activation Solution Selling

Familiarity of UFS CD Cycle

Customer Business Planning & Win & Retail

Chefman-ship

Commercial Skills

Negotiation Skills

Digital & IT skills Including Com, Salesforce, Marketo

Data & Analytical Skills - Ability to use data driven insights for execution

What You'll Need to Succeed

6+ years of working experience in the foodservice industry with proven track record in sales, preferably in the Foodservice Industry

Understanding / experience of use of Digital & Social Media in selling.

Passion for Food and the OOH industry a plus

Industry knowledge for Trade Customers

Pay : The pay range for this position is $103,000 to $154,400. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus:

This position is bonus eligible.

Long-Term Incentive (LTI):

This position is LTI eligible.

Benefits:

Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

At Unilever, inclusion is at the heart of everything we do . We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.

For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal

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