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Automotive Sales Manager

Auto Park Ford Sturgis, Sturgis, Michigan, United States, 49091

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Sales Manager – Automotive Dealership We are seeking a highly motivated, results-driven

Sales Manager

to lead our New and Used Vehicle Sales Department. This leadership role is responsible for driving revenue growth, maximizing departmental profitability, developing high-performing sales professionals, and ensuring operational excellence across all aspects of the sales function.

The ideal candidate brings proven automotive sales leadership experience, strong financial acumen, and a commitment to delivering an exceptional customer experience.

Key Responsibilities Sales & Financial Performance

Develop monthly and annual forecasts for unit sales, gross profit, and departmental profitability

Establish performance objectives with each salesperson, including closing ratios, prospecting activity, unit sales, time management, and projected income

Review monthly productivity reports, forecasts, and profit performance with senior leadership

Assist salespeople in closing deals to maximize gross and customer satisfaction

Ensure 100% turnover to the Finance & Insurance Department

Team Leadership & Development

Direct, schedule, and oversee the daily activities of the vehicle sales team

Conduct daily sales meetings to review performance and set action plans

Provide on-the-job coaching and training to improve performance

Develop improvement plans for under-performing team members

Assist salespeople in setting short- and long-term career objectives

Monitor payroll records and productivity

Inventory & Merchandising Management

Recommend new vehicle inventory levels based on market analysis and demand

Establish standards for appraising used vehicles, including vehicle history reporting and written appraisals

Ensure timely and cost-effective cosmetic and mechanical reconditioning of used vehicles

Evaluate demonstrator vehicles monthly

Plan, control, and maintain high standards for vehicle display, merchandising, and lot presentation

Communicate daily with the New Car Sales Manager regarding recent trade-ins

Ensure sales staff remains informed about current inventory

Customer Experience & Process Excellence

Oversee efforts to enhance dealership image and customer satisfaction ratings

Develop, implement, and monitor prospecting and follow-up programs

Facilitate new vehicle pre-delivery coordination with the Service Department

Ensure compliance with company policies and operational procedures

Compliance & Regulatory Oversight

Maintain full compliance with federal, state, and local regulations governing automotive sales, including consumer protection standards, FTC requirements, and information security laws

Ensure adherence to corporate policies, personnel guidelines, and ongoing required training

Qualifications

Proven experience as a Sales Manager in the automotive industry

Strong financial management and forecasting skills

Demonstrated ability to lead, motivate, and develop sales teams

Expertise in automotive sales processes, inventory management, and deal structuring

Excellent communication, negotiation, and organizational skills

Thorough understanding of regulatory compliance and consumer sales practices

Benefits

401(k)

AD&D insurance

Health insurance

Employee discount

Health savings account

Dental insurance

Employee assistance program

Disability insurance

Paid holidays

If you are an experienced automotive sales leader ready to drive performance, profitability, and team success, we invite you to apply and become part of our growing dealership.

We are an Equal Opportunity Employer committed to providing an inclusive workplace free from discrimination and harassment. Employment decisions are made without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law.

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