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Senior Web Designer

Gofractional, New York, New York, us, 10261

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Role Summary

Contract:

2 months, full-time hours (40 hrs/week)

Compensation:

$60–100/hr, commensurate with experience

About the Role

Flowcode is looking for a Contract Website Designer to own the end-to-end redesign of our marketing website. You’ll take provided site maps and wireframes through final, production-ready high-fidelity designs in Figma, build a scalable design system for the site, and partner closely with Marketing and Brand to optimize for clarity, flow, and conversion.

This is a full-time, two-month contract engagement based onsite at our Soho office. The ideal candidate has deep Figma expertise, strong familiarity with Webflow, and experience designing customer-facing SaaS websites for B2B2C audiences.

What You’ll Do

End-to-End Website Design

Own the full design lifecycle: take site maps and wireframes through final, production-ready high-fidelity designs in Figma

Confidently iterate with Marketing and Brand stakeholders to improve clarity, information hierarchy, flow, and conversion

Provide component specs and build guidance that translate cleanly into Webflow, including responsive behavior, states, variants, and interactions

Design System Development

Create a reusable website design system in Figma with fully connected, drag-and-drop components and styles

Start from an existing UI kit (aligned with our product UI where appropriate) and extend for marketing-site needs

Build and maintain components with strong structure: variables/tokens, variants, auto layout, constraints, naming conventions, and lightweight documentation

Create net-new components as needed, including hero modules, feature callouts, pricing layouts, testimonials, navigation/footer patterns, and more

Visual Storytelling & Product Abstraction

Translate product functionality into digestible visual abstractions that support copy: diagrams, UI callouts, workflows, and benefit storytelling

Merge product abstractions and feature storytelling with lifestyle imagery and video within a cohesive, brand-forward system

What You Bring

Expert-level Figma proficiency, including component libraries and scalable design systems

Strong Webflow familiarity: deep understanding of platform constraints and best practices for responsiveness, structure, and interactions

Ability to storyboard animations for video or Lottie implementation in Webflow

Experience designing customer-facing SaaS websites for B2B2C audiences (ICPs: marketers and data teams)

Ability to translate complex product use cases and features into accessible, on-brand visuals

Strong portfolio demonstrating website design, design systems work, and visual storytelling

Excellent communication skills and the ability to iterate effectively with cross-functional stakeholders

Ability to thrive in fast-moving, iterative environments with high autonomy

Bonus Points For

Motion and animation skills (After Effects, Principle, or similar)

Experience with conversion-optimized marketing site design

Familiarity with AI-assisted design tools and workflows

Work Environment & Details

Location:

Onsite at Flowcode’s Soho HQ

Engagement:

Contract, 2 months, full-time hours (40 hrs/wk)

Compensation:

$60–100/hr, commensurate with experience

Team:

You’ll work closely with Marketing, Brand, and Product teams

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