Senior Marketing Director
Vaco Recruiter Services, Cary, North Carolina, United States, 27518
Our client is seeking a Senior Marketing Director with eCommerce or Direct-to-Consumer experience. This is a new position with opportunity for ownership of the function and growth.
The Senior Marketing Director will lead the strategy and execution of marketing initiatives across a growing direct-to-consumer business. This role is responsible for building brand awareness, driving customer engagement, and supporting revenue growth through effective go-to-market planning and cross-channel marketing. The position partners closely with cross-functional teams to ensure alignment across product, creative, and commercial priorities.
Key Responsibilities
Lead all marketing strategy and execution across physical and digital products.
Develop and own go-to-market plans for major product launches, including positioning, messaging, channel strategy, and timing.
Establish and evolve brand voice, ensuring consistency across all customer touchpoints.
Partner with internal stakeholders across product, creative, operations, legal, and business teams to support launch readiness and ongoing initiatives.
Manage relationships with external partners and vendors to execute campaigns and creative deliverables.
Analyze marketing performance across channels (e-commerce, paid media, social, email/CRM) to inform optimization and investment decisions.
Build and oversee community-driven and grassroots marketing initiatives to strengthen customer loyalty and brand advocacy.
Lead, mentor, and manage a team of marketing professionals and external resources responsible for day-to-day execution.
Qualifications
7+ years of marketing experience within direct-to-consumer, e-commerce, or consumer-focused brands.
Proven success leading product launches and integrated marketing campaigns.
Strong analytical mindset with experience measuring performance, attribution, and ROI.
Strategic yet hands‑on leader who can operate effectively in a fast-paced, evolving environment.
Excellent cross‑functional communication and stakeholder management skills.
Highly organized, adaptable, and comfortable managing ambiguity and shifting priorities.
Experience executing creative, grassroots, or non-traditional marketing programs with limited budgets.
Determining compensation Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.
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The Senior Marketing Director will lead the strategy and execution of marketing initiatives across a growing direct-to-consumer business. This role is responsible for building brand awareness, driving customer engagement, and supporting revenue growth through effective go-to-market planning and cross-channel marketing. The position partners closely with cross-functional teams to ensure alignment across product, creative, and commercial priorities.
Key Responsibilities
Lead all marketing strategy and execution across physical and digital products.
Develop and own go-to-market plans for major product launches, including positioning, messaging, channel strategy, and timing.
Establish and evolve brand voice, ensuring consistency across all customer touchpoints.
Partner with internal stakeholders across product, creative, operations, legal, and business teams to support launch readiness and ongoing initiatives.
Manage relationships with external partners and vendors to execute campaigns and creative deliverables.
Analyze marketing performance across channels (e-commerce, paid media, social, email/CRM) to inform optimization and investment decisions.
Build and oversee community-driven and grassroots marketing initiatives to strengthen customer loyalty and brand advocacy.
Lead, mentor, and manage a team of marketing professionals and external resources responsible for day-to-day execution.
Qualifications
7+ years of marketing experience within direct-to-consumer, e-commerce, or consumer-focused brands.
Proven success leading product launches and integrated marketing campaigns.
Strong analytical mindset with experience measuring performance, attribution, and ROI.
Strategic yet hands‑on leader who can operate effectively in a fast-paced, evolving environment.
Excellent cross‑functional communication and stakeholder management skills.
Highly organized, adaptable, and comfortable managing ambiguity and shifting priorities.
Experience executing creative, grassroots, or non-traditional marketing programs with limited budgets.
Determining compensation Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.
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