Senior Campaign Marketing Manager, Apartments.com
CoStar Group, Inc., Atlanta, Georgia, United States, 30383
Senior Campaign Marketing Manager, Apartments.com
Job Description
Overview CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Our apartments.com network includes Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, and eight other leading rental sites. We offer digital advertising, social and reputation management, and market analytic solutions that help property managers and owners attract quality renters.
Role Description Apartments.com is looking for a Lead Campaign Marketing Manager to lead and execute multi‑channel marketing campaigns for prospects and clients at various stages of the Apartments.com lifecycle. This role collaborates across business functions to drive inbound demand and generate new, upgrade, and cross‑sell revenue.
Responsibilities
Lead strategy, calendar and execution of Apartments.com Industry Marketing brand campaigns and Mid Market business campaigns.
Lead cross‑functional planning to support national campaigns across digital, print, email, and direct mail functions.
Collaborate with internal and external creative resources to design and execute marketing tactics.
Ensure consistency of message and brand across all marketing channels.
Identify appropriate audiences for campaigns, working with the analytics team to refine target lists.
Work directly with the direct mail vendor and internal email, digital marketing, and Salesforce teams to deliver tactics.
Monitor competitive activity and messaging to identify opportunities for Apartments.com.
Translate market and customer research into actionable insights for campaigns.
Partner with legal counsel to review and edit campaign content when needed.
Track campaign results, identify best practices, and recommend improvements to performance and ROI.
Report campaign progress, execution, and results to sales, product, and marketing leadership.
Maintain responsibility for project timelines and budgets.
Basic Qualifications
Bachelor’s degree in Business Administration, Communications, Marketing or related field.
10+ years of experience in business, marketing communications or a related professional area.
Experienced B2B marketer.
Proven ability to lead and manage multiple lifecycle marketing campaigns.
Experience converting business and marketing strategy into creative strategy and execution.
Proficient in Microsoft Office (Excel, Word, PowerPoint).
Working knowledge of Pardot and Salesforce (Marketing Cloud).
Preferred Qualifications
MBA preferred.
Knowledge/experience of the multifamily industry.
Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator).
Personable professional with solid business acumen and strong communication skills.
Proven experience developing, launching, and managing cross‑functional and strategic initiatives.
Strong project management skills with the ability to deliver against aggressive deadlines.
Organized with a strong attention to detail and ability to prioritize multiple projects.
Team player who is collaborative, positive, and proactive.
What’s in it for you?
Generous compensation and performance‑based incentives.
Professional and academic growth through internal training and tuition reimbursement.
Comprehensive healthcare coverage: medical, vision, dental, prescription drug, life, legal, and supplementary insurance.
Virtual and in‑person mental health counseling services.
Commuter and parking benefits.
401(k) retirement plan with matching contributions.
Employee stock purchase plan.
Paid time off.
On‑site fitness center and/or reimbursed fitness center membership (location dependent).
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups.
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.
We welcome all qualified candidates who are currently eligible to work full‑time in the United States to apply. Please note that CoStar Group is not able to provide visa sponsorship for this position.
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing. CoStar Group (NASDAQ: CSGP) is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability. You can request reasonable accommodations by calling 1‑855‑840‑1715 or by sending an email to recruiting@costargroup.com.
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Overview CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Our apartments.com network includes Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, and eight other leading rental sites. We offer digital advertising, social and reputation management, and market analytic solutions that help property managers and owners attract quality renters.
Role Description Apartments.com is looking for a Lead Campaign Marketing Manager to lead and execute multi‑channel marketing campaigns for prospects and clients at various stages of the Apartments.com lifecycle. This role collaborates across business functions to drive inbound demand and generate new, upgrade, and cross‑sell revenue.
Responsibilities
Lead strategy, calendar and execution of Apartments.com Industry Marketing brand campaigns and Mid Market business campaigns.
Lead cross‑functional planning to support national campaigns across digital, print, email, and direct mail functions.
Collaborate with internal and external creative resources to design and execute marketing tactics.
Ensure consistency of message and brand across all marketing channels.
Identify appropriate audiences for campaigns, working with the analytics team to refine target lists.
Work directly with the direct mail vendor and internal email, digital marketing, and Salesforce teams to deliver tactics.
Monitor competitive activity and messaging to identify opportunities for Apartments.com.
Translate market and customer research into actionable insights for campaigns.
Partner with legal counsel to review and edit campaign content when needed.
Track campaign results, identify best practices, and recommend improvements to performance and ROI.
Report campaign progress, execution, and results to sales, product, and marketing leadership.
Maintain responsibility for project timelines and budgets.
Basic Qualifications
Bachelor’s degree in Business Administration, Communications, Marketing or related field.
10+ years of experience in business, marketing communications or a related professional area.
Experienced B2B marketer.
Proven ability to lead and manage multiple lifecycle marketing campaigns.
Experience converting business and marketing strategy into creative strategy and execution.
Proficient in Microsoft Office (Excel, Word, PowerPoint).
Working knowledge of Pardot and Salesforce (Marketing Cloud).
Preferred Qualifications
MBA preferred.
Knowledge/experience of the multifamily industry.
Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator).
Personable professional with solid business acumen and strong communication skills.
Proven experience developing, launching, and managing cross‑functional and strategic initiatives.
Strong project management skills with the ability to deliver against aggressive deadlines.
Organized with a strong attention to detail and ability to prioritize multiple projects.
Team player who is collaborative, positive, and proactive.
What’s in it for you?
Generous compensation and performance‑based incentives.
Professional and academic growth through internal training and tuition reimbursement.
Comprehensive healthcare coverage: medical, vision, dental, prescription drug, life, legal, and supplementary insurance.
Virtual and in‑person mental health counseling services.
Commuter and parking benefits.
401(k) retirement plan with matching contributions.
Employee stock purchase plan.
Paid time off.
On‑site fitness center and/or reimbursed fitness center membership (location dependent).
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups.
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.
We welcome all qualified candidates who are currently eligible to work full‑time in the United States to apply. Please note that CoStar Group is not able to provide visa sponsorship for this position.
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing. CoStar Group (NASDAQ: CSGP) is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability. You can request reasonable accommodations by calling 1‑855‑840‑1715 or by sending an email to recruiting@costargroup.com.
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