Product Marketing Manager
Resideo Technologies Inc., Charlotte, North Carolina, United States, 28245
The Product Marketing Manager will work collaboratively in a highly-matrixed environment, driving the development and execution of GTM strategies for new product introductions and adoption/engagement campaigns across a variety of categories, including AV products. This person will work with cross-functional teams to successfully align with company objectives and desired outcomes, maximizing growth, development and return on investment of the organization’s product portfolio. Intellectual curiosity, accountability, attention to detail, creative problem solving, and business acumen are key attributes to be successful in this position.
JOB DUTIES:
Develop GTM strategy, messaging and positioning for new product introductions that are leveraged for launch campaigns and ongoing demand generation
Drive the creation of assets that assist integrators in the sale of luxury automation and user interface solutions
Work cross-functionally with a wide variety of team members to ensure initiatives meet expectations
Measure performance to evaluate efficacy and drive continuous improvement, communicating results to the team with recommended actions for optimization
Build strategic marketing partnerships across the business to influence, motivate, and move initiatives forward
Manage expectations across internal stakeholders while driving a high level of visibility and clarity across a fluid landscape of projects and timelines
Ensure the voice of customer is front and center in all new product introductions
YOU MUST HAVE:
2+ years Marketing experience
Demonstrated success in developing and executing B2B marketing campaigns across many channels
Experience partnering across functions, levels and lines of business and working specifically with creative marketing teams
Excellent communication, collaboration, project management, and organizational skills
Proven ability to meet tight deadlines, to be a problem solver and to juggle numerous projects simultaneously
Proficient in Excel, Word and PowerPoint.
WE VALUE:
Quickly identifying patterns among problems & issues
Making timely decisions balancing systematic analysis
Experience in product or strategic marketing
Decisive and logical at thoroughly evaluating issues
Excellent planning, execution and project-management skills
#J-18808-Ljbffr
JOB DUTIES:
Develop GTM strategy, messaging and positioning for new product introductions that are leveraged for launch campaigns and ongoing demand generation
Drive the creation of assets that assist integrators in the sale of luxury automation and user interface solutions
Work cross-functionally with a wide variety of team members to ensure initiatives meet expectations
Measure performance to evaluate efficacy and drive continuous improvement, communicating results to the team with recommended actions for optimization
Build strategic marketing partnerships across the business to influence, motivate, and move initiatives forward
Manage expectations across internal stakeholders while driving a high level of visibility and clarity across a fluid landscape of projects and timelines
Ensure the voice of customer is front and center in all new product introductions
YOU MUST HAVE:
2+ years Marketing experience
Demonstrated success in developing and executing B2B marketing campaigns across many channels
Experience partnering across functions, levels and lines of business and working specifically with creative marketing teams
Excellent communication, collaboration, project management, and organizational skills
Proven ability to meet tight deadlines, to be a problem solver and to juggle numerous projects simultaneously
Proficient in Excel, Word and PowerPoint.
WE VALUE:
Quickly identifying patterns among problems & issues
Making timely decisions balancing systematic analysis
Experience in product or strategic marketing
Decisive and logical at thoroughly evaluating issues
Excellent planning, execution and project-management skills
#J-18808-Ljbffr