Sr Integrated Marketing Manager - Cross Functional Content Strategy
T-Mobile, Overland Park, Kansas, United States, 66213
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!
This is not a remote position. T-Mobile is a hybrid work environment requiring work in the office three days per week. The successful candidate will be located in the greater Overland Park, KS; Seattle, WA or Frisco, TX areas.
Job Overview As a Senior Integrated Marketing Manager, you will be responsible for developing and operationalizing an integrated content strategy for T Mobile for Business that optimizes performance across segments and channels while improving collaboration and workflow efficiency. The position leads cross functional content strategy and planning using a structured content system to align messaging, timing, and channel execution to business priorities. The role partners closely with segment marketing (inclusive of the EBC), integrated messaging, and content operations teams to translate strategy into plans. Success is measured by improved and optimized content effectiveness, operational clarity, and performance against defined segment and channel goals. This role exists to ensure T Mobile for Business delivers cohesive, high impact content that supports growth and brand objectives.
Job Responsibilities
Develop integrated marketing strategies that align with commercial and brand priorities to drive business transformation
Leverage data, analytics, and segmentation to identify opportunities and translate insights into actionable marketing plans
Owns and authors marketing plans
Collaborate with leadership across commercial and brand functions to align campaign plans and coordinate resources for timely execution
Partner with brand strategy and internal creative teams along with agencies on creation of world‑class communications and collateral that speaks to the audience and campaign objectives
Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.
May lead/mentor other managers and influence cross-functional teams.
Also responsible for other duties/projects as assigned by business management as needed
Education and Work Experience
Bachelor's Degree and 7-10 years of Marketing experience in authoring and executing national integrated marketing plans strategies with recognized B2B brands (Required)
2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Required)
Knowledge, Skills and Abilities Digital Marketing
Have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical.
Integrated & Digital Marketing
Strong understanding of digital and integrated marketing channels, including web, paid media, social, and content performance measurement
Content Strategy & Planning
Ability to structure and lead cross‑functional content strategies that align messaging, channels, and timing
Consumer Insights
Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
Analytics & Performance Measurement
Experience using data and insights to evaluate effectiveness and inform optimization
Leadership & Collaboration
Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment.
Validated ability to lead through influence and partner across multiple teams and functions
#LI-Corporate
At least 18 years of age
Legally authorized to work in the United States
Travel Travel Required (Yes/No):
DOT Regulated DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No
Compensation Base Pay Range: $109,200 - $196,900
Corporate Bonus Target: 20%
The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.
Benefits At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back‑up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short‑and long‑term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long‑term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.
About the Opportunity Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
Equal Opportunity Statement T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Disability Accommodation If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non‑accommodation related requests.
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This is not a remote position. T-Mobile is a hybrid work environment requiring work in the office three days per week. The successful candidate will be located in the greater Overland Park, KS; Seattle, WA or Frisco, TX areas.
Job Overview As a Senior Integrated Marketing Manager, you will be responsible for developing and operationalizing an integrated content strategy for T Mobile for Business that optimizes performance across segments and channels while improving collaboration and workflow efficiency. The position leads cross functional content strategy and planning using a structured content system to align messaging, timing, and channel execution to business priorities. The role partners closely with segment marketing (inclusive of the EBC), integrated messaging, and content operations teams to translate strategy into plans. Success is measured by improved and optimized content effectiveness, operational clarity, and performance against defined segment and channel goals. This role exists to ensure T Mobile for Business delivers cohesive, high impact content that supports growth and brand objectives.
Job Responsibilities
Develop integrated marketing strategies that align with commercial and brand priorities to drive business transformation
Leverage data, analytics, and segmentation to identify opportunities and translate insights into actionable marketing plans
Owns and authors marketing plans
Collaborate with leadership across commercial and brand functions to align campaign plans and coordinate resources for timely execution
Partner with brand strategy and internal creative teams along with agencies on creation of world‑class communications and collateral that speaks to the audience and campaign objectives
Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.
May lead/mentor other managers and influence cross-functional teams.
Also responsible for other duties/projects as assigned by business management as needed
Education and Work Experience
Bachelor's Degree and 7-10 years of Marketing experience in authoring and executing national integrated marketing plans strategies with recognized B2B brands (Required)
2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Required)
Knowledge, Skills and Abilities Digital Marketing
Have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical.
Integrated & Digital Marketing
Strong understanding of digital and integrated marketing channels, including web, paid media, social, and content performance measurement
Content Strategy & Planning
Ability to structure and lead cross‑functional content strategies that align messaging, channels, and timing
Consumer Insights
Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
Analytics & Performance Measurement
Experience using data and insights to evaluate effectiveness and inform optimization
Leadership & Collaboration
Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment.
Validated ability to lead through influence and partner across multiple teams and functions
#LI-Corporate
At least 18 years of age
Legally authorized to work in the United States
Travel Travel Required (Yes/No):
DOT Regulated DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No
Compensation Base Pay Range: $109,200 - $196,900
Corporate Bonus Target: 20%
The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.
Benefits At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back‑up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short‑and long‑term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long‑term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.
About the Opportunity Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
Equal Opportunity Statement T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Disability Accommodation If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non‑accommodation related requests.
#J-18808-Ljbffr