Sr. Director, Marketing and Communications
Nashville Public Radio, Tysons Corner, Virginia, United States
ACB Ideas
McLean, VA (Tysons Corner)
Full-time in-person (option to work remotely on Fridays)
Position Summary At ACB Ideas, our mission is to translate #1 New York Times bestselling author Arthur Brooks’ ideas into products and experiences that meaningfully improve people’s lives. We are seeking an innovative marketing and communications leader with a proven record of leveraging digital platforms and traditional media to grow our brand and diverse educational offerings.
Building on our strong, existing social media footprint, website, email newsletter, magazine column, podcast, and online diagnostic assessment, we are entering a new chapter of significant growth. Our near-term offerings include a new book launch plus expansion into a membership community, private seminars, and a certification course.
The Senior Director, Marketing and Communications will bring creativity and agility to move nimbly across our rapidly expanding platforms to unify and scale our marketing engine - bringing coherence across channels, improving conversion and retention, protecting brand integrity, and building the team and systems required to grow sustainably.
What You’ll Own This role is accountable for building and running an integrated, multi-channel marketing strategy that:
Strengthens and protects a high-trust personal brand
Deepens engagement with existing followers
Educates and converts new followers into subscribers, members, and customers
Drives measurable revenue growth across products and launches
Creates repeatable systems so we’re prioritizing the right things and executing them well
Key Responsibilities 1) Marketing Strategy & Growth Planning
Create an integrated marketing strategy across channels, including objectives, audience segments, positioning, messaging, and performance targets.
Build a clear, prioritized roadmap spanning brand, content, growth, lifecycle, and launches—aligned to business goals and team capacity.
Develop a scalable approach to audience development.
2) Multi-Channel Platform Management
Oversee and optimize our full ecosystem: social platforms, website, email/newsletter, podcast, column, and assessment funnel.
Establish a consistent editorial cadence and content architecture that ties channels together while respecting the unique strengths of each.
Ensure message discipline and brand consistency across all outbound communications, campaigns, and partnerships.
3) Launch & Go-to-Market Leadership
Lead go-to-market planning and execution for major growth moments:
Upcoming book launch
New membership offering
Private seminars
Certification course
Own launch planning: audience targeting, offers, landing pages, email journeys, partnerships, content calendar, and performance measurement.
4) Conversion, Lifecycle & Retention
Improve conversion and retention across the funnel using customer journeys, segmentation, and lifecycle marketing.
Refine offers, pricing, packaging, and messaging based on audience insights.
Build onboarding, nurture, upsell/cross-sell, and win-back programs for subscribers, customers, and members.
5) Brand Stewardship & Creative Direction
Act as brand steward for voice, tone, positioning, and visual identity—maintaining authenticity while scaling output.
Provide creative direction to internal and external resources (design, video, copy, social, email) to ensure excellence and consistency.
Create simple, usable brand guidelines and “go-to” templates the team can operate with.
6) Analytics, Insights & Infrastructure
Define the measurement framework: core KPIs, dashboards, reporting cadence, and campaign retrospectives.
Use insights to inform strategy (audience growth, engagement, CAC, conversion rates, LTV, churn, cohort performance).
Strengthen marketing systems and infrastructure (CRM, email platform, analytics, attribution, landing pages, testing).
7) Team & Vendor Leadership
Build and manage a small, high-performing marketing function over time (internal hires + contractors).
Manage external agencies/consultants across creative, paid media, PR, web, SEO/AEO/GAO, podcast production, etc.
Establish clear briefs, timelines, QA, feedback loops, and a culture of accountability and learning.
What Success Looks Like (First 6–12 Months)
A clear, aligned marketing strategy and operating cadence the whole team can follow
Improved cross-channel cohesion: consistent messaging, smoother handoffs, fewer “random acts of marketing”
Defined funnel and lifecycle journeys for key offerings
A simple, trusted metrics dashboard and regular performance reviews
A right-sized team and vendor bench with strong briefs, workflows, and quality control
Ideal Candidate Profile You’re both strategic and hands-on. You can set direction, write the plan, and also roll up your sleeves to ship work in a lean environment. You have excellent judgment about what to prioritize, and you’re comfortable operating close to a founder/thought leader brand where trust and authenticity matter.
Ideal Experience & Capabilities We recognize not every candidate will have all of the following skills or experiences. If you have most of them, we encourage you to apply!
10+ years in marketing leadership roles with a thought leader, creator, public intellectual, or author-driven brand
Demonstrated success managing multi-channel platforms and driving measurable growth
Strong go-to-market and launch experience (books/media launches a plus)
Deep understanding of content ecosystems: social, email, web, podcast/video, community/membership
Track record building marketing systems: analytics, CRM/lifecycle, conversion optimization
Strong creative instincts and ability to lead a brand while maintaining the founder’s authentic voice
Experience managing teams and external partners with high standards and clear accountability
Excellent writing and messaging skills; able to translate complex ideas into compelling narratives
Experience with membership/community growth and retention
Performance marketing experience (paid social/search) and experimentation frameworks
Familiarity with SEO/AEO/GAO and modern audience discovery strategies
Experience marketing assessments/diagnostics, certification programs, or education products
Working Style & Values
High ownership, high integrity, low ego
Fast-moving, organized, and calm under pressure
Deep respect for the audience and the responsibility that comes with influence
Commitment to quality - words, visuals, data, and customer experience
#J-18808-Ljbffr
Full-time in-person (option to work remotely on Fridays)
Position Summary At ACB Ideas, our mission is to translate #1 New York Times bestselling author Arthur Brooks’ ideas into products and experiences that meaningfully improve people’s lives. We are seeking an innovative marketing and communications leader with a proven record of leveraging digital platforms and traditional media to grow our brand and diverse educational offerings.
Building on our strong, existing social media footprint, website, email newsletter, magazine column, podcast, and online diagnostic assessment, we are entering a new chapter of significant growth. Our near-term offerings include a new book launch plus expansion into a membership community, private seminars, and a certification course.
The Senior Director, Marketing and Communications will bring creativity and agility to move nimbly across our rapidly expanding platforms to unify and scale our marketing engine - bringing coherence across channels, improving conversion and retention, protecting brand integrity, and building the team and systems required to grow sustainably.
What You’ll Own This role is accountable for building and running an integrated, multi-channel marketing strategy that:
Strengthens and protects a high-trust personal brand
Deepens engagement with existing followers
Educates and converts new followers into subscribers, members, and customers
Drives measurable revenue growth across products and launches
Creates repeatable systems so we’re prioritizing the right things and executing them well
Key Responsibilities 1) Marketing Strategy & Growth Planning
Create an integrated marketing strategy across channels, including objectives, audience segments, positioning, messaging, and performance targets.
Build a clear, prioritized roadmap spanning brand, content, growth, lifecycle, and launches—aligned to business goals and team capacity.
Develop a scalable approach to audience development.
2) Multi-Channel Platform Management
Oversee and optimize our full ecosystem: social platforms, website, email/newsletter, podcast, column, and assessment funnel.
Establish a consistent editorial cadence and content architecture that ties channels together while respecting the unique strengths of each.
Ensure message discipline and brand consistency across all outbound communications, campaigns, and partnerships.
3) Launch & Go-to-Market Leadership
Lead go-to-market planning and execution for major growth moments:
Upcoming book launch
New membership offering
Private seminars
Certification course
Own launch planning: audience targeting, offers, landing pages, email journeys, partnerships, content calendar, and performance measurement.
4) Conversion, Lifecycle & Retention
Improve conversion and retention across the funnel using customer journeys, segmentation, and lifecycle marketing.
Refine offers, pricing, packaging, and messaging based on audience insights.
Build onboarding, nurture, upsell/cross-sell, and win-back programs for subscribers, customers, and members.
5) Brand Stewardship & Creative Direction
Act as brand steward for voice, tone, positioning, and visual identity—maintaining authenticity while scaling output.
Provide creative direction to internal and external resources (design, video, copy, social, email) to ensure excellence and consistency.
Create simple, usable brand guidelines and “go-to” templates the team can operate with.
6) Analytics, Insights & Infrastructure
Define the measurement framework: core KPIs, dashboards, reporting cadence, and campaign retrospectives.
Use insights to inform strategy (audience growth, engagement, CAC, conversion rates, LTV, churn, cohort performance).
Strengthen marketing systems and infrastructure (CRM, email platform, analytics, attribution, landing pages, testing).
7) Team & Vendor Leadership
Build and manage a small, high-performing marketing function over time (internal hires + contractors).
Manage external agencies/consultants across creative, paid media, PR, web, SEO/AEO/GAO, podcast production, etc.
Establish clear briefs, timelines, QA, feedback loops, and a culture of accountability and learning.
What Success Looks Like (First 6–12 Months)
A clear, aligned marketing strategy and operating cadence the whole team can follow
Improved cross-channel cohesion: consistent messaging, smoother handoffs, fewer “random acts of marketing”
Defined funnel and lifecycle journeys for key offerings
A simple, trusted metrics dashboard and regular performance reviews
A right-sized team and vendor bench with strong briefs, workflows, and quality control
Ideal Candidate Profile You’re both strategic and hands-on. You can set direction, write the plan, and also roll up your sleeves to ship work in a lean environment. You have excellent judgment about what to prioritize, and you’re comfortable operating close to a founder/thought leader brand where trust and authenticity matter.
Ideal Experience & Capabilities We recognize not every candidate will have all of the following skills or experiences. If you have most of them, we encourage you to apply!
10+ years in marketing leadership roles with a thought leader, creator, public intellectual, or author-driven brand
Demonstrated success managing multi-channel platforms and driving measurable growth
Strong go-to-market and launch experience (books/media launches a plus)
Deep understanding of content ecosystems: social, email, web, podcast/video, community/membership
Track record building marketing systems: analytics, CRM/lifecycle, conversion optimization
Strong creative instincts and ability to lead a brand while maintaining the founder’s authentic voice
Experience managing teams and external partners with high standards and clear accountability
Excellent writing and messaging skills; able to translate complex ideas into compelling narratives
Experience with membership/community growth and retention
Performance marketing experience (paid social/search) and experimentation frameworks
Familiarity with SEO/AEO/GAO and modern audience discovery strategies
Experience marketing assessments/diagnostics, certification programs, or education products
Working Style & Values
High ownership, high integrity, low ego
Fast-moving, organized, and calm under pressure
Deep respect for the audience and the responsibility that comes with influence
Commitment to quality - words, visuals, data, and customer experience
#J-18808-Ljbffr