IHG is seeking a
Marketing Analytics Manager
to help our marketing organization understand and improve the effectiveness of our owned media channels. In this role, you will leverage your analytical skills, media channel knowledge, and clear communication to measure the impact of our marketing tactics, identify opportunities for improvement, and support the development of our owned media test-and-learn optimization strategy.
You will work closely with our Analytics and Marketing teams to deliver insights that drive smarter decision-making and enhance the performance of our owned media efforts.
Your Day to Day:
Apply analytical thinking, problem-solving skills, and curiosity to drive change, identifying opportunities to improve marketing effectiveness across owned channels.
Develop and
deliver data-driven insights through complex data extraction , joins, and analysis using SQL (GCP BigQuery), Excel, BI tools (Looker, Power BI, Tableau), and web analytics platforms (Google Analytics, Adobe Analytics).
Establish project plans that outline project milestones for different Business Analytics projects. Convene cross-functional teams to deliver projects.
Maintain relationships with Global Marketing Shared Services and develop a strong working knowledge of all of the business functional area’s objectives in order to ensure accurate translation of stakeholder requirements into technical specifications, reporting and analysis.
Apply analytical techniques to one or more disciplines. May perform statistical analyses and create accurate charts, tables and graphs in the correct format and within established time frames as required. Select and use appropriate software to effectively analyze data. Compile and analyze information. Effectively communicate findings and recommendations to appropriate staff.
What We Need From You:
5 years progressive work related experience working within a business intelligence team and with relational decision-support databases and
analytical consulting with demonstrated proficiency
and understanding in one or more functions related to the position, preferably in a management position
Demonstrated computing and database reporting skills.
Demonstrated programming experience with statistical and database software ( BigQuery SQL, SAS, R, Business Objects ).
Demonstrated knowledge of Microsoft Excel functionality.
Demonstrated experience in a decision-support and data warehousing environment.
Demonstrated project management experience in organizing, planning and executing large-scale projects
Decision Making Responsibilities (Decision Rights):
This position is responsible for developing highly complex data warehouse queries and programs to provide management with accurate data reporting; Significant impact on the functional requirements for Distribution and Relationship Marketing stakeholders.
Travel: None
Location:
Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $85,000 to $105,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
#J-18808-Ljbffr
Marketing Analytics Manager
to help our marketing organization understand and improve the effectiveness of our owned media channels. In this role, you will leverage your analytical skills, media channel knowledge, and clear communication to measure the impact of our marketing tactics, identify opportunities for improvement, and support the development of our owned media test-and-learn optimization strategy.
You will work closely with our Analytics and Marketing teams to deliver insights that drive smarter decision-making and enhance the performance of our owned media efforts.
Your Day to Day:
Apply analytical thinking, problem-solving skills, and curiosity to drive change, identifying opportunities to improve marketing effectiveness across owned channels.
Develop and
deliver data-driven insights through complex data extraction , joins, and analysis using SQL (GCP BigQuery), Excel, BI tools (Looker, Power BI, Tableau), and web analytics platforms (Google Analytics, Adobe Analytics).
Establish project plans that outline project milestones for different Business Analytics projects. Convene cross-functional teams to deliver projects.
Maintain relationships with Global Marketing Shared Services and develop a strong working knowledge of all of the business functional area’s objectives in order to ensure accurate translation of stakeholder requirements into technical specifications, reporting and analysis.
Apply analytical techniques to one or more disciplines. May perform statistical analyses and create accurate charts, tables and graphs in the correct format and within established time frames as required. Select and use appropriate software to effectively analyze data. Compile and analyze information. Effectively communicate findings and recommendations to appropriate staff.
What We Need From You:
5 years progressive work related experience working within a business intelligence team and with relational decision-support databases and
analytical consulting with demonstrated proficiency
and understanding in one or more functions related to the position, preferably in a management position
Demonstrated computing and database reporting skills.
Demonstrated programming experience with statistical and database software ( BigQuery SQL, SAS, R, Business Objects ).
Demonstrated knowledge of Microsoft Excel functionality.
Demonstrated experience in a decision-support and data warehousing environment.
Demonstrated project management experience in organizing, planning and executing large-scale projects
Decision Making Responsibilities (Decision Rights):
This position is responsible for developing highly complex data warehouse queries and programs to provide management with accurate data reporting; Significant impact on the functional requirements for Distribution and Relationship Marketing stakeholders.
Travel: None
Location:
Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $85,000 to $105,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
#J-18808-Ljbffr