Regional Communications Manager
Minnesota Council of Nonprofits, Minneapolis, Minnesota, United States, 55400
Overview
Join us - Where your Career is a Force for Good! By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network? The Red Cross is a registered 501(c)(3) nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. Joining the American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network, growing your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better. When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. You’re cared for with competitive compensation and benefits and you join a community that respects who you are away from work as much as what you do while at work. The
Regional Communications Manager
plays a key role in connecting people to the American Red Cross mission and services across the region. Through strategic communications, media relations, digital engagement and storytelling, this position helps advance regional priorities, increase public understanding and engagement, and ensure communities know how to access Red Cross support when it matters most. The role supports all Lines of Service and functional areas through integrated, people-centered communications. Working closely with program and functional leaders across the organization, the Regional Communications Manager provides communications and marketing support while also supporting, developing and guiding volunteers. This role spans both ongoing (“blue sky”) communications and disaster public affairs, requiring sound judgment, collaboration and calm decision-making in fast-moving, emotionally complex environments. Key Responsibilities Media Relations
Work with regional communications director, regional executive, executive director and others to execute determined media relations strategy, including maintaining excellent media contact relationships, news release writing and distributions, pitching, etc. Respond to local media inquiries by arranging interviews and providing Red Cross-approved information and mission-related stories with sound judgment and timeliness. Serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons, review support requests, and develop and execute an effective communications strategy.
Public Affairs and Crisis Communications
Support regional, divisional, and potentially national disaster public affairs activities. Provide training, development, and coordination of disaster public affairs volunteers. Contribute to crisis communications planning, messaging, and execution during emergencies. May be required to deploy in person or virtually to support disaster response operations outside the home region.
Social Engagement
Implement a regional social media engagement strategy aligned with enterprise-wide strategy and regional priorities. Develop creative, engaging, platform- and audience-specific content that encourages participation, strengthens community partnerships, and furthers the mission. Monitor and respond to social media activity as appropriate, escalating issues when necessary.
Marketing Support
Support integrated marketing and program campaigns across all Lines of Service and functional support departments. Collaborate with Development, Marketing, and Regional Financial Development partners to deliver clear, engaging communications that motivate people to give, get involved, and take meaningful action. Encourage staff to be trained on and use approved brand tools and resources.
Internal Communications
Support development and execution of strategic and change-management communications.
Volunteer Engagement
Support the Regional Communications Director in building, engaging, training and supervising a regional communications and disaster public affairs volunteer team.
Scope
Individual contributor role requiring full proficiency in applying subject matter knowledge acquired through several years of experience. Works independently and may instruct or coach other professionals.
Pay Information
Salary:
The salary range for this position is
$62,960-$69,256 . Salaries are aligned to the geographic location where work is primarily performed. Other factors may determine your actual salary, including specific skills, years of experience, and comparison to others in the role. What You Need to Succeed (Minimum Qualifications)
Education:
Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required. Experience:
Minimum 3 years of related experience or equivalent combination of education and related experience required. Management Experience:
N/A Skills & Abilities:
Strong oral and written communication with knowledge of AP Style; critical thinking and strategic planning; strong organizational and multi-tasking abilities; proficiency with Microsoft Office; familiarity with media monitoring software (e.g., Cision/TrendKite); experience managing professional social media platforms; comfort with website content management systems; willingness to serve as a media spokesperson (spokesperson experience preferred); strong teamwork and collaboration; ability to work in a team. Travel may be 10-25%. Notes:
Combination of education and general experience may satisfy requirements as long as total years meet the minimum. Management experience cannot be substituted. Benefits
Our comprehensive package includes: Medical, Dental, Vision plans Health Spending Accounts & Flexible Spending Accounts PTO: Starting 15 days a year; based on job type and tenure Holidays: 11 paid holidays (six core holidays and five floating) 401K with up to 6% match Paid Family Leave Employee Assistance Disability and Insurance: Short + Long Term Service Awards and recognition EEO : The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
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Join us - Where your Career is a Force for Good! By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network? The Red Cross is a registered 501(c)(3) nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. Joining the American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network, growing your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better. When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. You’re cared for with competitive compensation and benefits and you join a community that respects who you are away from work as much as what you do while at work. The
Regional Communications Manager
plays a key role in connecting people to the American Red Cross mission and services across the region. Through strategic communications, media relations, digital engagement and storytelling, this position helps advance regional priorities, increase public understanding and engagement, and ensure communities know how to access Red Cross support when it matters most. The role supports all Lines of Service and functional areas through integrated, people-centered communications. Working closely with program and functional leaders across the organization, the Regional Communications Manager provides communications and marketing support while also supporting, developing and guiding volunteers. This role spans both ongoing (“blue sky”) communications and disaster public affairs, requiring sound judgment, collaboration and calm decision-making in fast-moving, emotionally complex environments. Key Responsibilities Media Relations
Work with regional communications director, regional executive, executive director and others to execute determined media relations strategy, including maintaining excellent media contact relationships, news release writing and distributions, pitching, etc. Respond to local media inquiries by arranging interviews and providing Red Cross-approved information and mission-related stories with sound judgment and timeliness. Serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons, review support requests, and develop and execute an effective communications strategy.
Public Affairs and Crisis Communications
Support regional, divisional, and potentially national disaster public affairs activities. Provide training, development, and coordination of disaster public affairs volunteers. Contribute to crisis communications planning, messaging, and execution during emergencies. May be required to deploy in person or virtually to support disaster response operations outside the home region.
Social Engagement
Implement a regional social media engagement strategy aligned with enterprise-wide strategy and regional priorities. Develop creative, engaging, platform- and audience-specific content that encourages participation, strengthens community partnerships, and furthers the mission. Monitor and respond to social media activity as appropriate, escalating issues when necessary.
Marketing Support
Support integrated marketing and program campaigns across all Lines of Service and functional support departments. Collaborate with Development, Marketing, and Regional Financial Development partners to deliver clear, engaging communications that motivate people to give, get involved, and take meaningful action. Encourage staff to be trained on and use approved brand tools and resources.
Internal Communications
Support development and execution of strategic and change-management communications.
Volunteer Engagement
Support the Regional Communications Director in building, engaging, training and supervising a regional communications and disaster public affairs volunteer team.
Scope
Individual contributor role requiring full proficiency in applying subject matter knowledge acquired through several years of experience. Works independently and may instruct or coach other professionals.
Pay Information
Salary:
The salary range for this position is
$62,960-$69,256 . Salaries are aligned to the geographic location where work is primarily performed. Other factors may determine your actual salary, including specific skills, years of experience, and comparison to others in the role. What You Need to Succeed (Minimum Qualifications)
Education:
Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required. Experience:
Minimum 3 years of related experience or equivalent combination of education and related experience required. Management Experience:
N/A Skills & Abilities:
Strong oral and written communication with knowledge of AP Style; critical thinking and strategic planning; strong organizational and multi-tasking abilities; proficiency with Microsoft Office; familiarity with media monitoring software (e.g., Cision/TrendKite); experience managing professional social media platforms; comfort with website content management systems; willingness to serve as a media spokesperson (spokesperson experience preferred); strong teamwork and collaboration; ability to work in a team. Travel may be 10-25%. Notes:
Combination of education and general experience may satisfy requirements as long as total years meet the minimum. Management experience cannot be substituted. Benefits
Our comprehensive package includes: Medical, Dental, Vision plans Health Spending Accounts & Flexible Spending Accounts PTO: Starting 15 days a year; based on job type and tenure Holidays: 11 paid holidays (six core holidays and five floating) 401K with up to 6% match Paid Family Leave Employee Assistance Disability and Insurance: Short + Long Term Service Awards and recognition EEO : The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
#J-18808-Ljbffr