Sales Brand Sales Specialist - Data Portfolio - Financial Services Professional
IBM, Atlanta, Georgia, United States, 30383
At IBM Global Sales, we bring together innovation, collaboration, and expertise to help clients solve their most complex business challenges. Working across industries and geographies, you’ll partner with colleagues, clients, and partners to co‑create solutions that drive digital transformation and lasting impact. Success in Global Sales is built on curiosity, empathy, and collaboration. You’ll connect technical understanding with strong people skills, building trusted relationships and shaping solutions that improve business and society. With world‑class onboarding, continuous learning, and a supportive culture, IBM offers the tools and opportunities to grow your career. Join us and be part of a global team that’s passionate about driving innovation and making a difference.
Your role and responsibilities
As a Brand Sales Specialist for Data Platform, you will create demand and progress opportunities to close for Data Platform solutions. You will specialize in IBM's comprehensive portfolio of data platform products, driving sales growth and customer adoption.
Your primary responsibilities will include:
Serve as an expert and trusted advisor, working closely with clients, IBM's broader sales teams, and Business Partners to understand their business and technical requirements within the current competitive landscape.
Leverage your knowledge of IBM's Data Platform product suite to present value‑driving solutions that compel clients to invest in IBM's offerings.
Collaborate with Digital Sales Specialists to provide deep product skills and technical knowledge, showcasing how IBM's Data Platform products will positively impact clients' businesses.
Engage in territory prospecting and planning activities to identify, nurture, and develop leads, ensuring a steady pipeline of opportunities for the sales team.
Utilize the Digital Sales technology stack to effectively engage with prospects and clients, employing core selling skills and digital engagement techniques.
Team up with Ecosystems and other IBM sellers to create a cohesive and compelling sales approach, driving client success and fostering long‑term relationships.
Required education
Bachelor's Degree
Required technical and professional expertise
Proven experience in a sales and / or technical sales role, preferably within the data management or analytics space.
Strong understanding of AI (especially Gen AI and Agentic AI), data platforms, data warehousing, data intelligence, and data integration domains.
Excellent communication and presentation skills, with the ability to articulate complex technical concepts to both technical and non‑technical audiences.
Ability to build and maintain strong relationships with clients, colleagues, and partners.
Self‑motivated, with a passion for continuous learning and staying current with industry trends.
Preferred technical and professional experience
Data Platform Portfolio Knowledge: Experience with a broad range of Data Platform solutions, including WatsonX Code Assistant, OpenPages, Business Analytics Enterprise, and Cloud Pak for Data, to identify and pursue new sales opportunities.
Multi‑Product Sales Expertise: Experience in managing sales cycles and progressing opportunities to close across multiple Data Platform products, with the ability to collaborate with customers and internal stakeholders to drive revenue growth.
Industry‑Specific Sales Strategies: Experience in developing and executing demand generation strategies tailored to specific industries, increasing awareness and interest in Data Platform solutions among customers and prospects.
ABOUT BUSINESS UNIT IBM has a global presence, operating in more than 175 countries with a broad‑based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country‑based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad‑based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.
YOUR LIFE @ IBM In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on‑going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can‑do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
OTHER RELEVANT JOB DETAILS IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:
Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long‑term disability coverage, and opportunities for performance based salary incentive programs
Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
Training and educational resources on our personalized, AI‑driven learning platform where IBMers can grow skills and obtain industry‑recognized certifications to achieve their career goals
Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences
We consider qualified applicants with criminal histories, consistent with applicable law.
The compensation range and benefits for this position are based on a full‑time schedule for a full calendar year. The salary will vary depending on your job‑related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part‑time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro‑rated for those who start working during the calendar year.
This position is eligible for participation in an IBM Sales Incentive plan. Actual incentive opportunity will be based on performance and the eligible Target Incentive, as addressed in the applicable plan, all of which is subject to change. The compensation range listed for this position is the IBM Reference Salary that is used when you are not actively participating in a sales plan. Your actual base pay plus incentive opportunity will be determined by the Incentive Plan assigned to you.
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Your role and responsibilities
As a Brand Sales Specialist for Data Platform, you will create demand and progress opportunities to close for Data Platform solutions. You will specialize in IBM's comprehensive portfolio of data platform products, driving sales growth and customer adoption.
Your primary responsibilities will include:
Serve as an expert and trusted advisor, working closely with clients, IBM's broader sales teams, and Business Partners to understand their business and technical requirements within the current competitive landscape.
Leverage your knowledge of IBM's Data Platform product suite to present value‑driving solutions that compel clients to invest in IBM's offerings.
Collaborate with Digital Sales Specialists to provide deep product skills and technical knowledge, showcasing how IBM's Data Platform products will positively impact clients' businesses.
Engage in territory prospecting and planning activities to identify, nurture, and develop leads, ensuring a steady pipeline of opportunities for the sales team.
Utilize the Digital Sales technology stack to effectively engage with prospects and clients, employing core selling skills and digital engagement techniques.
Team up with Ecosystems and other IBM sellers to create a cohesive and compelling sales approach, driving client success and fostering long‑term relationships.
Required education
Bachelor's Degree
Required technical and professional expertise
Proven experience in a sales and / or technical sales role, preferably within the data management or analytics space.
Strong understanding of AI (especially Gen AI and Agentic AI), data platforms, data warehousing, data intelligence, and data integration domains.
Excellent communication and presentation skills, with the ability to articulate complex technical concepts to both technical and non‑technical audiences.
Ability to build and maintain strong relationships with clients, colleagues, and partners.
Self‑motivated, with a passion for continuous learning and staying current with industry trends.
Preferred technical and professional experience
Data Platform Portfolio Knowledge: Experience with a broad range of Data Platform solutions, including WatsonX Code Assistant, OpenPages, Business Analytics Enterprise, and Cloud Pak for Data, to identify and pursue new sales opportunities.
Multi‑Product Sales Expertise: Experience in managing sales cycles and progressing opportunities to close across multiple Data Platform products, with the ability to collaborate with customers and internal stakeholders to drive revenue growth.
Industry‑Specific Sales Strategies: Experience in developing and executing demand generation strategies tailored to specific industries, increasing awareness and interest in Data Platform solutions among customers and prospects.
ABOUT BUSINESS UNIT IBM has a global presence, operating in more than 175 countries with a broad‑based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country‑based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad‑based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.
YOUR LIFE @ IBM In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on‑going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can‑do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
OTHER RELEVANT JOB DETAILS IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:
Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long‑term disability coverage, and opportunities for performance based salary incentive programs
Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
Training and educational resources on our personalized, AI‑driven learning platform where IBMers can grow skills and obtain industry‑recognized certifications to achieve their career goals
Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences
We consider qualified applicants with criminal histories, consistent with applicable law.
The compensation range and benefits for this position are based on a full‑time schedule for a full calendar year. The salary will vary depending on your job‑related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part‑time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro‑rated for those who start working during the calendar year.
This position is eligible for participation in an IBM Sales Incentive plan. Actual incentive opportunity will be based on performance and the eligible Target Incentive, as addressed in the applicable plan, all of which is subject to change. The compensation range listed for this position is the IBM Reference Salary that is used when you are not actively participating in a sales plan. Your actual base pay plus incentive opportunity will be determined by the Incentive Plan assigned to you.
#J-18808-Ljbffr