DIGITAL MARKETING MANAGER
Fox Communities Credit Union, Appleton, Wisconsin, United States, 54914
We currently have a new career opportunity for a full-time Digital Marketing Manager based out of our corporate office (Enterprise) in Appleton!
The Digital Marketing Manager leads the credit union’s digital marketing strategy by understanding the member’s journey and implementing and maximizing the omni channel experience. This role will focus on defining optimization opportunities for existing digital marketing channels and helping grow the credit union’s digital footprint through additional channels. This team member will help accelerate growth and engagement through data-driven decision-making and emerging trend adoption.
The primary responsibilities of the Digital Marketing Manager role include but are not limited to:
Promoting and upholding the Fox Purpose, Mission, Vision, and Values
Leading the credit union’s digital marketing strategy focusing on an omni channel experience
Optimizing digital marketing channels by turning analytics into insights, and insights into action plans to prioritize workload and ensure efficient execution
Increasing efficiency and improving performance of digital marketing channels for member and prospect engagement, including pilot engagements and advancing into standardized execution
Onboarding new digital marketing platforms and channels, such as a CRM, to make sure credit union’s digital growth goals are met
Understanding and optimizing member path to purchase, prioritizing prospect and member acquisition engagements
Helping capture and implement user experience (UX) design improvements to increase engagement and conversions across all digital marketing channels
Partnering with external digital marketing vendors to maximize paid and digital advertising efforts
Staying current on emerging digital marketing and industry trends, advancing the credit union’s digital marketing capabilities
Defining KPIs for digital marketing channels and campaigns to enable performance monitoring and continuous improvement
Managing and prioritizing projects for Sr. Digital Marketing Specialist
Work with marketing leadership to set and optimize digital marketing budget
Candidates for the Digital Marketing Manager position should possess:
Bachelor’s degree in Marketing, Advertising, Communication, or similar field
Five or more years of similar or related experience
Proven success in omni channel planning and execution with multiple stakeholders
Familiarity with UX principles, SEO/GEO optimization, and paid media strategies
Experience with path-to-purchase mapping and funnel optimization
Proficiency in CRM, marketing automation, and other digital marketing tools
Experience managing people is a plus
Experience in financial services or credit union industry is a plus
Ability to define KPIs, interpret data, and turn insights into action
Strong interpersonal and communication skills
Self-motivated, detail-oriented, and organized
Highly motivated and adaptable, with the ability to spot and understand trends and recommend how to react to them
Ability to prioritize, multi-task, and meet deadlines
Possess enthusiasm for the mission of FCCU and the communities served
Fox Communities Credit Union is an over $3 billion in assets community-based credit union serving more than 130,000 members at over 20 locations. We take pride in being a progressive, member-owned, full service financial institution dedicated to serving the community.
Fox Communities Credit Union believes our team members are our most important asset.
We offer a great team environment, competitive salary and an excellent benefit package which includes medical, dental, vision, life, short term and long-term disability insurance, 401k (Roth and Traditional), which includes company contributions including match, paid time off and caregiver leave! As part of our commitment to the communities we serve we also offer all team members Paid Volunteer Time Off!
If you are enthusiastic about a rewarding career with a successful & growing credit union, apply now!
Equal Opportunity Employer of Protected Veterans, and Individuals with Disabilities.
#J-18808-Ljbffr
The primary responsibilities of the Digital Marketing Manager role include but are not limited to:
Promoting and upholding the Fox Purpose, Mission, Vision, and Values
Leading the credit union’s digital marketing strategy focusing on an omni channel experience
Optimizing digital marketing channels by turning analytics into insights, and insights into action plans to prioritize workload and ensure efficient execution
Increasing efficiency and improving performance of digital marketing channels for member and prospect engagement, including pilot engagements and advancing into standardized execution
Onboarding new digital marketing platforms and channels, such as a CRM, to make sure credit union’s digital growth goals are met
Understanding and optimizing member path to purchase, prioritizing prospect and member acquisition engagements
Helping capture and implement user experience (UX) design improvements to increase engagement and conversions across all digital marketing channels
Partnering with external digital marketing vendors to maximize paid and digital advertising efforts
Staying current on emerging digital marketing and industry trends, advancing the credit union’s digital marketing capabilities
Defining KPIs for digital marketing channels and campaigns to enable performance monitoring and continuous improvement
Managing and prioritizing projects for Sr. Digital Marketing Specialist
Work with marketing leadership to set and optimize digital marketing budget
Candidates for the Digital Marketing Manager position should possess:
Bachelor’s degree in Marketing, Advertising, Communication, or similar field
Five or more years of similar or related experience
Proven success in omni channel planning and execution with multiple stakeholders
Familiarity with UX principles, SEO/GEO optimization, and paid media strategies
Experience with path-to-purchase mapping and funnel optimization
Proficiency in CRM, marketing automation, and other digital marketing tools
Experience managing people is a plus
Experience in financial services or credit union industry is a plus
Ability to define KPIs, interpret data, and turn insights into action
Strong interpersonal and communication skills
Self-motivated, detail-oriented, and organized
Highly motivated and adaptable, with the ability to spot and understand trends and recommend how to react to them
Ability to prioritize, multi-task, and meet deadlines
Possess enthusiasm for the mission of FCCU and the communities served
Fox Communities Credit Union is an over $3 billion in assets community-based credit union serving more than 130,000 members at over 20 locations. We take pride in being a progressive, member-owned, full service financial institution dedicated to serving the community.
Fox Communities Credit Union believes our team members are our most important asset.
We offer a great team environment, competitive salary and an excellent benefit package which includes medical, dental, vision, life, short term and long-term disability insurance, 401k (Roth and Traditional), which includes company contributions including match, paid time off and caregiver leave! As part of our commitment to the communities we serve we also offer all team members Paid Volunteer Time Off!
If you are enthusiastic about a rewarding career with a successful & growing credit union, apply now!
Equal Opportunity Employer of Protected Veterans, and Individuals with Disabilities.
#J-18808-Ljbffr