Join Axon and be a Force for Good.
At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you'll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact As a Product Marketing Manager focused on Axon's software portfolio, with initial emphasis on DEMS, AI, and productivity workflows, you will define how high impact software initiatives are positioned, launched, and adopted in market.
You will focus on the highest-impact initiatives, applying disciplined prioritization and scalable GTM frameworks to ensure clarity and consistency across a large and evolving roadmap. You will own execution for assigned launches and initiatives, while enabling Product - and field-led motions for lower-tier releases.
You will work closely with Product, Sales, Demand Generation, and Communications partners to bring new capabilities to market, support pipeline growth, and drive meaningful adoption across Axon's software platform, the fastest-growing part of the entire product portfolio.
What You'll Do
Develop positioning and messaging frameworks for high impact software initiatives, including DEMS and productivity workflows.
Lead go‑to‑market planning and execution for launches, releases, and campaigns
Enable broader product releases through reusable frameworks and guidance
Create and maintain a focused set of high impact sales enablement assets, including pitch decks, battle cards, one pagers, and playbooks.
Partner with Product to translate roadmap and technical capabilities into customer‑centric narratives
Gather and synthesize customer, sales, and market insights to inform messaging and GTM strategy
Support content development including case studies, web copy, and campaign messaging
Track performance and adoption metrics to refine and optimize GTM efforts
What You Bring
5+ years of experience in product marketing or closely related roles
Experience marketing complex SaaS, platform, or workflow‑driven products
Strong written and verbal communication skills with executive‑level clarity
Proven ability to partner cross‑functionally and drive alignment
Analytical mindset with comfort using data to measure and improve outcomes
Alignment with Axon's values: Aim Far, Win Right, Own It, Join Forces, Be Obsessed, Expect Candor
AI Expectations in This Role You’ll leverage AI to support narrative development, competitor tracking, and persona-based content iteration. AI tools will enable you to scale delivery, improve content quality, and deepen audience understanding.
Alignment with Axon's Values
Aim Far
- You define and communicate the future of digital evidence and records
Win Right
- You advocate for solutions that serve both agencies and the public
Own It
- You own GTM outcomes, clarity, and team performance
Join Forces
- You collaborate with empathy, urgency, and clarity
Be Obsessed
- You care about the workflows that power safer communities
Expect Candor
- You deliver honest feedback and create strategic alignment
90 Days at Axon First 30 Days
Deep dive into Axon's software portfolio, with initial focus on DEMS AI, and productivity workflows, including customers, use cases, and existing GTM frameworks
Build relationships with Product, Sales, and Marketing partners across software teams
Understand prioritization model and where Product Marketing has full ownership vs enabling the product and sales teams
First 60 Days
Own messaging or GTM execution for priority software initiatives, aligned to current business priorities
Deliver targeted improvements to sales enablement, positioning, or customer-facing narratives
Apply scalable templates and frameworks to support product-led releases
90 Days and Beyond
Lead GTM execution for high-impact software launches and in-market adoption efforts
Act as a trusted partner to Product for translating roadmap changes into clear, defensible messaging
Establish clear KPIs and reporting to demonstrate Product Marketing impact in a resource-constrained environment
Work Location This role is based out of our Scottsdale, Seattle, or Boston location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in‑office culture is designed to foster meaningful teamwork, mentorship, and shared success.
Benefits that Benefit You
Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
Employee Resource Groups (ERGs)
And yes, we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit https://www.axon.com/careers.
Base Pay Range $112,500-$180,000 USD
Don't meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long‑term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you're excited about this role and our mission to Protect Life but your experience doesn't align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.
Axon's mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon's impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We're committed to hiring the best talent - regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances - and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
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Life at Axon is fast-paced, challenging and meaningful. Here, you'll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact As a Product Marketing Manager focused on Axon's software portfolio, with initial emphasis on DEMS, AI, and productivity workflows, you will define how high impact software initiatives are positioned, launched, and adopted in market.
You will focus on the highest-impact initiatives, applying disciplined prioritization and scalable GTM frameworks to ensure clarity and consistency across a large and evolving roadmap. You will own execution for assigned launches and initiatives, while enabling Product - and field-led motions for lower-tier releases.
You will work closely with Product, Sales, Demand Generation, and Communications partners to bring new capabilities to market, support pipeline growth, and drive meaningful adoption across Axon's software platform, the fastest-growing part of the entire product portfolio.
What You'll Do
Develop positioning and messaging frameworks for high impact software initiatives, including DEMS and productivity workflows.
Lead go‑to‑market planning and execution for launches, releases, and campaigns
Enable broader product releases through reusable frameworks and guidance
Create and maintain a focused set of high impact sales enablement assets, including pitch decks, battle cards, one pagers, and playbooks.
Partner with Product to translate roadmap and technical capabilities into customer‑centric narratives
Gather and synthesize customer, sales, and market insights to inform messaging and GTM strategy
Support content development including case studies, web copy, and campaign messaging
Track performance and adoption metrics to refine and optimize GTM efforts
What You Bring
5+ years of experience in product marketing or closely related roles
Experience marketing complex SaaS, platform, or workflow‑driven products
Strong written and verbal communication skills with executive‑level clarity
Proven ability to partner cross‑functionally and drive alignment
Analytical mindset with comfort using data to measure and improve outcomes
Alignment with Axon's values: Aim Far, Win Right, Own It, Join Forces, Be Obsessed, Expect Candor
AI Expectations in This Role You’ll leverage AI to support narrative development, competitor tracking, and persona-based content iteration. AI tools will enable you to scale delivery, improve content quality, and deepen audience understanding.
Alignment with Axon's Values
Aim Far
- You define and communicate the future of digital evidence and records
Win Right
- You advocate for solutions that serve both agencies and the public
Own It
- You own GTM outcomes, clarity, and team performance
Join Forces
- You collaborate with empathy, urgency, and clarity
Be Obsessed
- You care about the workflows that power safer communities
Expect Candor
- You deliver honest feedback and create strategic alignment
90 Days at Axon First 30 Days
Deep dive into Axon's software portfolio, with initial focus on DEMS AI, and productivity workflows, including customers, use cases, and existing GTM frameworks
Build relationships with Product, Sales, and Marketing partners across software teams
Understand prioritization model and where Product Marketing has full ownership vs enabling the product and sales teams
First 60 Days
Own messaging or GTM execution for priority software initiatives, aligned to current business priorities
Deliver targeted improvements to sales enablement, positioning, or customer-facing narratives
Apply scalable templates and frameworks to support product-led releases
90 Days and Beyond
Lead GTM execution for high-impact software launches and in-market adoption efforts
Act as a trusted partner to Product for translating roadmap changes into clear, defensible messaging
Establish clear KPIs and reporting to demonstrate Product Marketing impact in a resource-constrained environment
Work Location This role is based out of our Scottsdale, Seattle, or Boston location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in‑office culture is designed to foster meaningful teamwork, mentorship, and shared success.
Benefits that Benefit You
Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
Employee Resource Groups (ERGs)
And yes, we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit https://www.axon.com/careers.
Base Pay Range $112,500-$180,000 USD
Don't meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long‑term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you're excited about this role and our mission to Protect Life but your experience doesn't align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.
Axon's mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon's impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We're committed to hiring the best talent - regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances - and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
#J-18808-Ljbffr