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B2B SOCIAL CONTENT CREATOR

24 Seven, Chicago, Illinois, United States, 60290

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Overview

Client, a leader in financial services, is looking to add a B2B social content creator on a freelance basis – through EOY. Role is Remote. Must Have: B2B MARKETING EXPERIENCE, LEVERAGING CONTENT CREATION TOOLS SUCH AS CANVA AND ADOBE EXPRESS, AND DEMONSTRATE EXPERIENCE WITH SOCIAL MEDIA PLATFORMS. Role Summary and Purpose

Reporting to the VP, Social & Content Strategy, this new social media role will facilitate an “Always On” day-to-day execution of content creation, with support to social performance analytics and community management for the CareCredit social media accounts. This role will also have a meaningful impact on the public-facing perception of the brand, driving audience awareness, consideration and engagement through thoughtful and relevant social media brand activity. This role is a full-time contractor position requiring 40 hours per week availability with a long-term view to convert to a salaried role. Working cross functionally with the CareCredit Social Team, the ideal candidate has: Excellent content creation skills. Highlight skilled in communication and collaboration. Compassion and patience when communicating with public-facing social users in comments and DMs. A deep attention to detail. A displayed understanding of the role social media plays within a brand’s storytelling and culture. Responsibilities

Day-to-day Always-On social content creation including but not limited to: Collaborating and daily communication with the VP, Social & Content Strategy and the AVP, Organic Social Media roles to inform CareCredit social content needs. Ensuring social content creation projects are relevant and meeting the overall CareCredit social media strategy and holistic brand business goals. Self-led project management of content projects. Creation of consumer facing (B2C) social media content in the form of video, graphics, static and social-optimized copywriting including channel nuanced hashtag strategies. Supporting the AVP, Organic Social Media role to check on the content and posts as they publish live to the CareCredit social profiles for any mistakes or glitches in the publishing process. A daily reference to CareCredit social performance metrics to inform content creation strategies and execution. Working with the VP, Social & Content Strategy role to create new social analytics reporting processes and systems. Supporting the CareCredit Social Team in monitoring community management streams for: Social post comments. Channel DMs. Social listening around user-generated conversation about the CareCredit brand through social pages and review sites. Respond to consumer feedback on behalf of the brand on owned social media accounts, maintaining the CareCredit brand social voice and tone. Regularly monitoring the competitive space and being aware of relevant market changes. Liaise with appropriate internal teams to stay updated on new product features, seasonal messaging, and marketing to ensure brand consistency and accuracy. Make strategic content development recommendations that drive engagement and acquisition. Working closely with the VP, Social & Content Strategy role for direction and guidance from the CareCredit social strategy including voice and tone and needed tactical approach. Qualifications and Requirements

4-6 years of consumer facing (B2C) social media content creation and analytics experience, including social-optimized copywriting to go along with video, graphic and static posts. Proven and demonstratable experience using social media platforms YouTube, Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, TikTok. Demonstrated passion for social media content, living and breathing current social content trends across Meta (FB & IG), LinkedIn, Pinterest and TikTok. Proven and demonstratable ability to move between real-time social content creation on short notice in a faster timeline, in balance with pre-planned content creation. Proven and demonstratable experience in pre-planned and on-the-fly video production, editing, smart phone photography and content storytelling to a social consumer message and audience. Proven and demonstratable experience using editing software’s like Capcut, Meta IG & FB native app creation tools, TikTok native app creation tools, and Canva as four essentials, with bonus experience in Adobe Photoshop, Adobe Premier Pro, Final Cut Pro and similar content editing apps. Experience sourcing and working with stock video & photography footage. Strong command of grammar in written form. Proven and demonstratable understanding of how social copywriting differs from traditional marketing copywriting with strong skills in social channel nuanced captions and hashtag strategies. Experience in repurposing/upcycling of existing content (video & photography). Clear and concise communication skills – verbal and written. Strong project management, organizational skills and data driven decision making with an ability to manage multiple projects simultaneously. A self-starter and collaborative team player with the ability to self-lead or step into a group collaborative environment as needed. Undergraduate Bachelor’s degree or, in lieu of a degree, a high school diploma/GED. The Ideal Candidate Will Also Have (Desired Skills)

Experience responding to social media users and consumers in the specific brand appropriate social voice and tone on behalf of brand social media accounts. Experience creating social content amplification strategies and calendars. Experience and understanding of paid social media with ad management and audience development. Ability to make recommendations based on historical social performance data analytics, industry benchmarks, trends and research. Accepted file types: doc, docx, pdf, txt, Max. file size: 10 MB. Contact Consent (Required) In checking this box I give my permission to 24 Seven and its affiliates, and contracted partners to contact me in regards to my future or current employment with them or their affiliates. I may be contacted by telephone, AI-generated calls, text messages, or emails at any phone number or email address that has been provided in the above application, or will be provided to the company within the hiring process. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here.

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