Results Roofing: Marketing Manager
Company Overview
Results Roofing is a premier residential roofing company based in Dallas, TX. While we have a strong foundation in insurance‑restoration work, we are currently building out a dedicated marketing team to aggressively expand our retail, self‑pay residential sales channel. We are looking for a results‑driven manager with the grit to build this engine from the ground up.
Our ownership is compromised by a group of innovative entrepreneurs, who are actively changing the game in the roofing industry. Creating the company based on non‑construction backgrounds, we have grown faster than any other roofing company in the country, generating multi‑million‑dollar growth in less than two years. At Results, we do it differently.
Results Roofing was built on a positive and impactful culture. Culture is very important to our company’s success. You must fit into our culture of winning and succeeding as a team. When one wins, we all win.
“The most important thing is to try and inspire people so that they can be great at whatever they want to do.” Kobe Bryant
Our ownership, sales, and operations team are comprised of individuals with diverse and unique backgrounds. All with their own stories that have brought them to the Results Team. One commonality unites us all: The drive to cultivate more for our families, our personal legacy, and our team.
Role: Marketing Manager
Reports to: CDAO – Chief Digital AI Officer
Location: Dallas office or potential Hybrid & Remote options for the right candidate
Salary: $80k - $90k annual salary with bonus opportunities and potential stock options
Job Description We are seeking an experienced Marketing Manager to serve as the architect and performance leader for our full digital stack. This is a “player‑coach” role: you will be the primary point of contact for our external agency partners, but you must be technical enough to “look under the hood,” audit their work, and execute internal initiatives when necessary.
Your mission is to drive measurable online retail lead generation and customer acquisition across multiple markets. You will partner with the C‑suite to align digital strategy and spend with our aggressive growth goals in a fast‑paced, data‑driven environment.
Core Responsibilities 1. Performance Marketing & Channel Ownership
Lead the execution and optimization of all paid digital campaigns across Google Ads (including LSAs), Meta, and YouTube.
Drive growth in ROAS and lead quality through sophisticated bid management, targeting, and ongoing creative testing.
Own the marketing measurement and reporting cadence; deliver clear insights on budget pacing and channel tradeoffs to leadership.
Pivot our digital messaging to specifically target the retail/self‑pay homeowner segment.
2. Web, SEO & AI Search Visibility
Own the corporate website and landing page ecosystem; optimize for UX, speed, and conversion rate (CRO).
Lead organic growth strategy across traditional search and emerging AI‑search discovery.
Proactively pilot new AI tools and digital innovations to maintain a competitive edge in the home services industry.
3. Agency Management & Tech Stack Integration
Supervise external digital agencies, holding them accountable for scope, timelines, budget pacing, and lead quality.
Own lead funnel management and data integration across our tech stack, specifically JobNimbus and GoHighLevel.
Ensure seamless data flow between marketing platforms and our CRM to track ROI from click to completed roof.
Qualifications
3‑5+ years of experience in digital marketing with a focus on metrics‑driven lead generation.
Player‑Coach Mindset: You are comfortable managing a vendor but possess the technical skills to troubleshoot WordPress, Google Ads, or basic HTML/CSS yourself.
Demonstrated experience in PPC, SEO, Social Strategy, and Conversion Rate Optimization.
Advanced analytical skills; ability to interpret trends and translate data into business actions.
Exceptional communication skills and the ability to work in a high‑pressure, collaborative environment.
Direct experience with JobNimbus and GoHighLevel is highly preferred.
Education Preferred: Bachelor’s Degree, preferably in Marketing, Business, or a related field.
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Our ownership is compromised by a group of innovative entrepreneurs, who are actively changing the game in the roofing industry. Creating the company based on non‑construction backgrounds, we have grown faster than any other roofing company in the country, generating multi‑million‑dollar growth in less than two years. At Results, we do it differently.
Results Roofing was built on a positive and impactful culture. Culture is very important to our company’s success. You must fit into our culture of winning and succeeding as a team. When one wins, we all win.
“The most important thing is to try and inspire people so that they can be great at whatever they want to do.” Kobe Bryant
Our ownership, sales, and operations team are comprised of individuals with diverse and unique backgrounds. All with their own stories that have brought them to the Results Team. One commonality unites us all: The drive to cultivate more for our families, our personal legacy, and our team.
Role: Marketing Manager
Reports to: CDAO – Chief Digital AI Officer
Location: Dallas office or potential Hybrid & Remote options for the right candidate
Salary: $80k - $90k annual salary with bonus opportunities and potential stock options
Job Description We are seeking an experienced Marketing Manager to serve as the architect and performance leader for our full digital stack. This is a “player‑coach” role: you will be the primary point of contact for our external agency partners, but you must be technical enough to “look under the hood,” audit their work, and execute internal initiatives when necessary.
Your mission is to drive measurable online retail lead generation and customer acquisition across multiple markets. You will partner with the C‑suite to align digital strategy and spend with our aggressive growth goals in a fast‑paced, data‑driven environment.
Core Responsibilities 1. Performance Marketing & Channel Ownership
Lead the execution and optimization of all paid digital campaigns across Google Ads (including LSAs), Meta, and YouTube.
Drive growth in ROAS and lead quality through sophisticated bid management, targeting, and ongoing creative testing.
Own the marketing measurement and reporting cadence; deliver clear insights on budget pacing and channel tradeoffs to leadership.
Pivot our digital messaging to specifically target the retail/self‑pay homeowner segment.
2. Web, SEO & AI Search Visibility
Own the corporate website and landing page ecosystem; optimize for UX, speed, and conversion rate (CRO).
Lead organic growth strategy across traditional search and emerging AI‑search discovery.
Proactively pilot new AI tools and digital innovations to maintain a competitive edge in the home services industry.
3. Agency Management & Tech Stack Integration
Supervise external digital agencies, holding them accountable for scope, timelines, budget pacing, and lead quality.
Own lead funnel management and data integration across our tech stack, specifically JobNimbus and GoHighLevel.
Ensure seamless data flow between marketing platforms and our CRM to track ROI from click to completed roof.
Qualifications
3‑5+ years of experience in digital marketing with a focus on metrics‑driven lead generation.
Player‑Coach Mindset: You are comfortable managing a vendor but possess the technical skills to troubleshoot WordPress, Google Ads, or basic HTML/CSS yourself.
Demonstrated experience in PPC, SEO, Social Strategy, and Conversion Rate Optimization.
Advanced analytical skills; ability to interpret trends and translate data into business actions.
Exceptional communication skills and the ability to work in a high‑pressure, collaborative environment.
Direct experience with JobNimbus and GoHighLevel is highly preferred.
Education Preferred: Bachelor’s Degree, preferably in Marketing, Business, or a related field.
#J-18808-Ljbffr