Digital Marketing Manager (SEO & Paid Media)

# Digital Marketing Manager (SEO & Paid Media)## Shaka Wear**Phone****Location**Los Angeles, CA, United States**Salary**$60,000 per year USD**Experience**5-10 yrs**Job Type**Full Time**Date Posted**February 20, 2026---### Job DescriptionShaka Wear is a premium streetwear brand built on authenticity, quality, and cultural impact. Known for our heavyweight basics and iconic street silhouettes, we’ve grown from local staple to global name — driven by a loyal community and a powerful online presence.We’re looking for a ****Digital Marketing Manager**** (In-Person) who can take our online visibility and paid performance to the next level — combining ****creative storytelling, data intelligence, and digital strategy**** to fuel Shaka Wear’s next chapter of growth.### ****Role Overview****As the ****Digital Marketing Manager****, you’ll own and optimize the full digital funnel — from SEO and paid media to analytics and conversion. You’ll work closely with creative, e-commerce, and operations teams to grow Shaka Wear’s audience, drive qualified traffic, and maximize ROI across every digital channel.You’ll bring both an analytical mindset and a streetwear-savvy creative perspective — someone who gets the culture **and** the data.### ****Key Responsibilities********1. SEO & Content Visibility***** Develop and execute a long-term SEO strategy to grow organic traffic and brand search authority.* Optimize product pages, category pages, and editorial content for search intent and conversions.* Collaborate with the creative and web teams to ensure strong on-page SEO and mobile performance.* Use tools like Ahrefs, SEMrush, and GA4 to track rankings, trends, and growth opportunities.****2. Paid Media Management***** Lead and manage digital ad campaigns across Google Ads, Meta, TikTok, and YouTube.* Build performance-driven ad strategies for awareness, retargeting, and conversion.* Continuously test creatives, copy, and landing pages to improve CPA and ROAS.* Manage ad budgets, pacing, and monthly reporting with clear insights and takeaways.****3. Data, Analytics & Optimization***** Oversee marketing data pipelines using GA4, Tag Manager, Meta Pixel, and Shopify analytics.* Build and maintain performance dashboards to monitor traffic, sales, and customer behavior.* Identify drop-off points and optimize the customer journey from ad click to checkout.* Use data to influence creative and merchandising decisions.****4. Growth & Experimentation***** Launch and measure cross-channel growth initiatives (SEO + paid + email + influencer).* Test new channels and tactics (e.g., Reddit Ads, Snapchat, affiliate marketing).* Partner with design and creative teams to align campaigns with brand voice and culture.* Stay ahead of digital trends in streetwear, music, and youth culture.### ****Qualifications********Required:***** 4–6 years of digital marketing experience, ideally in ****e-commerce**** or ****apparel****.* Proven success managing ****SEO and paid campaigns**** (Google, Meta, TikTok).* Strong command of ****analytics platforms**** (GA4, Tag Manager, Looker Studio).* Data-driven decision-maker with experience improving CPA, ROAS, and conversion rates.* Passion for ****streetwear, music, or cultural marketing**** — understands Shaka Wear’s audience.****Preferred:***** Experience with ****Shopify Plus****, ****Attentive****, and ****influencer marketing programs****.* Familiarity with ****email automation****, ****CRO tools****, and ****affiliate platforms****.* Ability to collaborate with creatives and understand brand storytelling.****KPIs / Success Metrics***** Organic traffic growth (MoM / YoY)* Paid media ROI and cost per acquisition (CPA)* Keyword rankings and branded search volume* Conversion rate and AOV improvements* Ad creative performance (CTR, engagement rate)### *Related***Phone**### How to Apply for this SEO Job**Posted In**

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