Senior CRM Strategy Lead – Gaming & Entertainment

A leading gaming company seeks a Senior Manager, CRM Strategy in Los Angeles to oversee end-to-end CRM strategy and execution for entertainment franchises. The ideal candidate will manage lifecycle communication strategies, ensuring player-first and data-driven CRM campaigns across various channels. With over 7 years of experience in CRM and digital marketing, proficiency in CRM platforms is essential. This hybrid role includes leadership in campaign planning while collaborating cross-functionally to achieve business results. #J-18808-Ljbffr