About the Opportunity
Caraway Home is looking for a highly tactical, performance-driven Growth Copywriter to support our Acquisition Team. This part time, contract role operates at the intersection of copy, creative strategy and paid performance: developing hooks, ad concepts, landing page messaging, and testing ideas informed by platform data and latest algorithm updates. This is a hands-on, results-oriented role focused on driving measurable improvements in conversion rates, CPA and revenue.
Deliverables
Write high-converting scripts and voiceovers for creators, including strong hooks, clear talking points, and structured messaging designed to perform in paid social
Maintain a centralized library of ad copy organized by campaign, persona, product, and tentpole moment to ensure consistent testing, learnings, and optimization of top-performing messaging
Create cohesive copy across paid assets (video, static, carousel, etc.) to ensure messaging clarity, brand alignment, and performance across all
Develop performance-driven copy for paid social (Meta, TikTok, etc)
Write high-converting hooks, primary text, headlines and scripts for our paid ads
Analyze, iterate and adapt messaging based on structured testing
Turn customer insights, reviews and objections into high-performing messaging
Provide copy direction and messaging guidance for growth landing pages to ensure alignment with paid acquisition strategy
Collaborate with design and growth teams to test and iterate on copy and messaging through A/B experimentation
Experience & Skills
Proven track record writing video ad scripts or copy that scale
Comfortable using creative performance data to improve messaging
Experience with creative testing frameworks and iterative processes
Clear, structured communicator who can explain the reasoning behind their copy decisions
Interest in non-toxic lifestyle, materials, and product innovation
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Deliverables
Write high-converting scripts and voiceovers for creators, including strong hooks, clear talking points, and structured messaging designed to perform in paid social
Maintain a centralized library of ad copy organized by campaign, persona, product, and tentpole moment to ensure consistent testing, learnings, and optimization of top-performing messaging
Create cohesive copy across paid assets (video, static, carousel, etc.) to ensure messaging clarity, brand alignment, and performance across all
Develop performance-driven copy for paid social (Meta, TikTok, etc)
Write high-converting hooks, primary text, headlines and scripts for our paid ads
Analyze, iterate and adapt messaging based on structured testing
Turn customer insights, reviews and objections into high-performing messaging
Provide copy direction and messaging guidance for growth landing pages to ensure alignment with paid acquisition strategy
Collaborate with design and growth teams to test and iterate on copy and messaging through A/B experimentation
Experience & Skills
Proven track record writing video ad scripts or copy that scale
Comfortable using creative performance data to improve messaging
Experience with creative testing frameworks and iterative processes
Clear, structured communicator who can explain the reasoning behind their copy decisions
Interest in non-toxic lifestyle, materials, and product innovation
#J-18808-Ljbffr