Product Owner I, US Martech (Salesforce Data Cloud, Marketing Cloud & Loyalty Ma
TD Bank, New York, New York, us, 10261
page for more information.* Serve as a MarTech Product Owner supporting LOB‑led Offer Creation, Management, and Delivery across channels.* Act as a liaison to LOB partners, gathering requirements, clarifying priorities, and shaping solutions aligned to business outcomes.* Contribute to and execute the product roadmap for:
+ Salesforce Data Cloud (customer data, identity resolution, segmentation, activation)
+ Salesforce Marketing Cloud (campaign orchestration, journeys, messaging)
+ Salesforce Loyalty Management (loyalty offers, benefits, engagement, and member experiences)* Actively participate in agile ceremonies (PI planning, sprint planning, backlog refinement, demos, retros).* Collaborate closely with platform engineers, data engineers, and solution architects.* Foster a collaborative, inclusive, and outcome‑driven team culture.* Support knowledge sharing on Salesforce MarTech platforms, offer lifecycle processes, and data flows.* Supports execution of defined MarTech and offer‑enablement capabilities.* Builds working knowledge of:
+ Customer identity and profile management (Data Cloud)
+ Campaign and journey orchestration (Marketing Cloud)
+ Loyalty constructs, offers, and member engagement (Loyalty Management)* Translates technical concepts into clear business outcomes and delivery plans.* Evaluates new Salesforce features and capabilities for potential business value.* Works under the guidance of senior Product Owners while independently owning delivery outcomes.* Key subject matter expert professional role requiring substantial knowledge / expertise in a complex field and knowledge of broader related areas* Accountable for specialized product development support based on sound product expertise and knowledge of Agile/Scrum processes, roles and practices* Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations* Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services* Leads and integrates cross-function understanding within their own field of specialty, and /or projects with significant resource requirements, risk and / or complexity* Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions* Uses sophisticated analytical thought to exercise judgement and identify solutions* Impacts the achievement of sub-function or business line objectives within the area they are accountable for* Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders* Works autonomously as the lead and guide others within area of expertise* Undergraduate degree and / or product certificate* 7+ years relevant experience* 3-5 years Product Owner or Agile related delivery experience* Certified Scrum Product Owner (CSPO) certification and project management experience considered an asset* Scaled Agile Framework (SAFe) certifications or experience operating in scaled agile delivery considered an asset* 3–5+ years of experience in MarTech, CRM, digital marketing, or product ownership.* Experience supporting offer, campaign, or customer engagement platforms.* Strong analytical, communication, and stakeholder management skills.* Ability to manage multiple priorities in a fast‑paced, agile environment.* Proficiency with MS Office and collaboration tools.* Experience acting as a Product Owner in agile delivery teams.* Strong user story writing and backlog management skills.* Familiarity with segmentation, personalization, and activation use cases.* Understanding of MarTech data ingestion, data quality, and governance.* Ability to translate LOB goals into scalable platform capabilities.* Interest in emerging Salesforce and MarTech innovations.* Partners with senior management to support the delivery of a product vision* In alignment with the product vision, create and maintain a product backlog and continuously re-prioritize user stories that will provide the most customer or end user value* Continuously aligns with senior management on the product delivery roadmap, defined Minimum Marketable Features or Minimum Viable Products and release cadence* Reviews performance analytics; recommend and champion strategies to enhance the customer or end user product experience* Participates in scrum or Kanban events (e.g. stand-ups, retrospectives), express new ideas for improving product value or delivery efficiency, sharing with leadership as appropriate* Proactively engages established business process partners to ensure customers or end users are prepared for application changes and establish Day 2 processes* Creates a value-focused product backlog and continuously iterate, ensuring there are user stories scoped and prioritized* Provides user story design, development and completion oversight; accepting / rejecting user stories based on the agreed upon Definition of Done and Acceptance Criteria* Manages delivery initiatives and (depending on complexity) oversee multiple development team (pod) backlogs* Proactively raises issues that impede the efficient delivery of customer-focused increments* Responsible for defect management and prioritization* Adheres to enterprise frameworks or methodologies that relate to activities for own business area / journey* Ensures on-going strategic alignment with senior management, providing feedback as appropriate* Considers development team and stakeholder feedback in backlog management, facilitating conversations with multiple stakeholders representing competing priorities* Understands the internal business and technical environment, proactively defining, aligning or integrating with relevant stakeholders, shared services control groups (or platform as appropriate* Leads the submission and discussion on the Quarterly Business Review, with respect to their product* Proactively manages business stakeholders to obtain inputs needed for product development in a timely manner* Monitors the regulatory environment and partner with the senior management to consider changes to product strategy as needed* Actively coordinates and engages in risk, quality and/or business testing management* Empowered to make product delivery decisions, escalating to senior management as appropriate* Actively communicates to business, technology and senior management regarding product changes and backlog priorities* Single point of escalation for development team, providing guidance and decisioning as needed* Works cohesively with peers to reinforce Agile processes* Compiles performance metrics and share with relevant stakeholders* Defines the OKRs in partnership with numerous stakeholders across the organization* Protects the interests of the organization- identify and manage risks, and escalate non-standard, high risk activities as necessary* Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts* Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite* Participates fully as a member of the team, support a positive work environment that promotes service to the business, quality, innovation and teamwork and ensure timely communication of issues / points of interest* Supports team development, track team performance metrics, and provides ongoing coaching and support* Provides thought leadership and / or industry knowledge for area of expertise in product area and participate in knowledge transfer within the team and business area / journey* Works cohesively with Scrum Master to reinforce Agile processes* Participates in personal performance management and development activities, including cross training #J-18808-Ljbffr
+ Salesforce Data Cloud (customer data, identity resolution, segmentation, activation)
+ Salesforce Marketing Cloud (campaign orchestration, journeys, messaging)
+ Salesforce Loyalty Management (loyalty offers, benefits, engagement, and member experiences)* Actively participate in agile ceremonies (PI planning, sprint planning, backlog refinement, demos, retros).* Collaborate closely with platform engineers, data engineers, and solution architects.* Foster a collaborative, inclusive, and outcome‑driven team culture.* Support knowledge sharing on Salesforce MarTech platforms, offer lifecycle processes, and data flows.* Supports execution of defined MarTech and offer‑enablement capabilities.* Builds working knowledge of:
+ Customer identity and profile management (Data Cloud)
+ Campaign and journey orchestration (Marketing Cloud)
+ Loyalty constructs, offers, and member engagement (Loyalty Management)* Translates technical concepts into clear business outcomes and delivery plans.* Evaluates new Salesforce features and capabilities for potential business value.* Works under the guidance of senior Product Owners while independently owning delivery outcomes.* Key subject matter expert professional role requiring substantial knowledge / expertise in a complex field and knowledge of broader related areas* Accountable for specialized product development support based on sound product expertise and knowledge of Agile/Scrum processes, roles and practices* Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations* Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services* Leads and integrates cross-function understanding within their own field of specialty, and /or projects with significant resource requirements, risk and / or complexity* Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions* Uses sophisticated analytical thought to exercise judgement and identify solutions* Impacts the achievement of sub-function or business line objectives within the area they are accountable for* Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders* Works autonomously as the lead and guide others within area of expertise* Undergraduate degree and / or product certificate* 7+ years relevant experience* 3-5 years Product Owner or Agile related delivery experience* Certified Scrum Product Owner (CSPO) certification and project management experience considered an asset* Scaled Agile Framework (SAFe) certifications or experience operating in scaled agile delivery considered an asset* 3–5+ years of experience in MarTech, CRM, digital marketing, or product ownership.* Experience supporting offer, campaign, or customer engagement platforms.* Strong analytical, communication, and stakeholder management skills.* Ability to manage multiple priorities in a fast‑paced, agile environment.* Proficiency with MS Office and collaboration tools.* Experience acting as a Product Owner in agile delivery teams.* Strong user story writing and backlog management skills.* Familiarity with segmentation, personalization, and activation use cases.* Understanding of MarTech data ingestion, data quality, and governance.* Ability to translate LOB goals into scalable platform capabilities.* Interest in emerging Salesforce and MarTech innovations.* Partners with senior management to support the delivery of a product vision* In alignment with the product vision, create and maintain a product backlog and continuously re-prioritize user stories that will provide the most customer or end user value* Continuously aligns with senior management on the product delivery roadmap, defined Minimum Marketable Features or Minimum Viable Products and release cadence* Reviews performance analytics; recommend and champion strategies to enhance the customer or end user product experience* Participates in scrum or Kanban events (e.g. stand-ups, retrospectives), express new ideas for improving product value or delivery efficiency, sharing with leadership as appropriate* Proactively engages established business process partners to ensure customers or end users are prepared for application changes and establish Day 2 processes* Creates a value-focused product backlog and continuously iterate, ensuring there are user stories scoped and prioritized* Provides user story design, development and completion oversight; accepting / rejecting user stories based on the agreed upon Definition of Done and Acceptance Criteria* Manages delivery initiatives and (depending on complexity) oversee multiple development team (pod) backlogs* Proactively raises issues that impede the efficient delivery of customer-focused increments* Responsible for defect management and prioritization* Adheres to enterprise frameworks or methodologies that relate to activities for own business area / journey* Ensures on-going strategic alignment with senior management, providing feedback as appropriate* Considers development team and stakeholder feedback in backlog management, facilitating conversations with multiple stakeholders representing competing priorities* Understands the internal business and technical environment, proactively defining, aligning or integrating with relevant stakeholders, shared services control groups (or platform as appropriate* Leads the submission and discussion on the Quarterly Business Review, with respect to their product* Proactively manages business stakeholders to obtain inputs needed for product development in a timely manner* Monitors the regulatory environment and partner with the senior management to consider changes to product strategy as needed* Actively coordinates and engages in risk, quality and/or business testing management* Empowered to make product delivery decisions, escalating to senior management as appropriate* Actively communicates to business, technology and senior management regarding product changes and backlog priorities* Single point of escalation for development team, providing guidance and decisioning as needed* Works cohesively with peers to reinforce Agile processes* Compiles performance metrics and share with relevant stakeholders* Defines the OKRs in partnership with numerous stakeholders across the organization* Protects the interests of the organization- identify and manage risks, and escalate non-standard, high risk activities as necessary* Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts* Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite* Participates fully as a member of the team, support a positive work environment that promotes service to the business, quality, innovation and teamwork and ensure timely communication of issues / points of interest* Supports team development, track team performance metrics, and provides ongoing coaching and support* Provides thought leadership and / or industry knowledge for area of expertise in product area and participate in knowledge transfer within the team and business area / journey* Works cohesively with Scrum Master to reinforce Agile processes* Participates in personal performance management and development activities, including cross training #J-18808-Ljbffr