Manager - Marketing AI User Enablement
Hispanic Alliance for Career Enhancement, Hartford, Connecticut, us, 06112
We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.
This is a hybrid role. Working from the office 2 days a week will be required. Candidates must reside within driving distance of SOHO in NYC, Chicago or Hartford, CT.
Aetna Marketing is seeking a
Manager – AI User Enablement
to accelerate responsible adoption of AI across marketing workflows through
Learning & Development
of AI skills across marketing use cases, including brand & compliance. Reporting to the
Lead Director, Marketing AI Activation , this individual will serve as the hands‑on enablement specialist delivering training programs, coaching, and empowering user groups to increase AI confidence and skill development. The role is an
individual contributor
(no direct reports) and partners closely with the Manager of AI Enablement PMO and cross‑functional stakeholders to drive measurable improvements in adoption, quality, efficiency, and governance.
Key Responsibilities Learning & Development
Own marketing skills mapping and inventory of existing AI learning materials
Define learning paths and
training & certification
milestones relevant to Aetna Marketing needs
Design and deliver
3‑4 training workshops
annually for Aetna Marketing at a team‑level; create micro‑learning, guides, videos, and quick‑start checklists.
Build and maintain
toolkits
(prompt libraries, brand/compliance checklists, starter kits) that reduce time to value and improve output quality.
Launch and coordinate an AI
Champion/Change Agent
program (volunteer cohort): office hours, monthly roundtables, and best‑practice circles.
User Adoption & Platform Insights
Perform platform usage analysis (e.g., Copilot/365, Writer AI, Adobe), identify friction points, and recommend optimizations.
Triage skills gaps and maintain known‑issues documentation; coordinate with vendors and internal teams for resolution.
Brand & Compliance Enablement (Trust Workstream)
Partner with
Brand ,
Compliance , and
DDAT AI Governance
to operationalize responsible AI practices and maintain audit‑ready documentation.
Support the adoption and scaled rollout of
brand voice
and
compliance
AI agents (e.g., brand voice guardrails, content audit agents, digital asset audit checks), ensuring outputs align with Aetna brand standards and policies.
Executive & Stakeholder Communication
Align activities with the Project Manager (intake, prioritization, roadmap) and with the Lead Director (strategy, scorecards, executive updates).
Build and maintain backend and executive facing dashboards that track AI
adoption, confidence, learning completions, agent usage , and brand/compliance adoption.
Prepare clear enablement narratives, demos, and leadership updates that highlight value, risks, and progress; contribute to leadership scorecards.
Share industry scans and best practices relevant to brand/compliance and upskilling.
Required Qualifications
3+ years
in marketing enablement, training/learning design, marketing operations, or product enablement for digital/AI tools.
Demonstrated experience
designing and delivering training
(workshops, micro‑learning, toolkits) and driving user adoption at scale.
Experience with AI platforms and marketing tools (e.g.,
CoPilot, Gemini, GPT, Adobe Firefly & Workfront ).
Strong stakeholder management and communication skills; ability to translate complex concepts into simple, usable guidance.
Preferred Qualifications
Certifications in
instructional design ,
project/change management ,
AI governance , or related disciplines.
Practical knowledge of
brand management
and / or
compliance
in marketing workflows and responsible AI principles.
Hands‑on expertise with
low/no‑code
workflow and agent building (e.g.,
Copilot, Workfront automations, GenAI playbooks/agents ) and strong
prompt engineering
and content QA skills.
Experience in healthcare, retail, or regulated industries.
Bachelor's degree in Marketing, Communications, Business, Information Systems, or related field-or equivalent practical experience.
Additional Information Anticipated Weekly Hours : 40
Time Type : Full Time
Pay Range : $66,330.00 – $159,120.00 (base salary depends on experience, education, geography and other factors). Eligible for CVS Health bonus, commission or short‑term incentive program in addition to the base pay.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great Benefits for Great People
Affordable medical plan options , a
401(k) plan
(including matching company contributions), and an
employee stock purchase plan .
No‑cost programs for all colleagues
including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions
that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit
https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 03/06/2026
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
#J-18808-Ljbffr
This is a hybrid role. Working from the office 2 days a week will be required. Candidates must reside within driving distance of SOHO in NYC, Chicago or Hartford, CT.
Aetna Marketing is seeking a
Manager – AI User Enablement
to accelerate responsible adoption of AI across marketing workflows through
Learning & Development
of AI skills across marketing use cases, including brand & compliance. Reporting to the
Lead Director, Marketing AI Activation , this individual will serve as the hands‑on enablement specialist delivering training programs, coaching, and empowering user groups to increase AI confidence and skill development. The role is an
individual contributor
(no direct reports) and partners closely with the Manager of AI Enablement PMO and cross‑functional stakeholders to drive measurable improvements in adoption, quality, efficiency, and governance.
Key Responsibilities Learning & Development
Own marketing skills mapping and inventory of existing AI learning materials
Define learning paths and
training & certification
milestones relevant to Aetna Marketing needs
Design and deliver
3‑4 training workshops
annually for Aetna Marketing at a team‑level; create micro‑learning, guides, videos, and quick‑start checklists.
Build and maintain
toolkits
(prompt libraries, brand/compliance checklists, starter kits) that reduce time to value and improve output quality.
Launch and coordinate an AI
Champion/Change Agent
program (volunteer cohort): office hours, monthly roundtables, and best‑practice circles.
User Adoption & Platform Insights
Perform platform usage analysis (e.g., Copilot/365, Writer AI, Adobe), identify friction points, and recommend optimizations.
Triage skills gaps and maintain known‑issues documentation; coordinate with vendors and internal teams for resolution.
Brand & Compliance Enablement (Trust Workstream)
Partner with
Brand ,
Compliance , and
DDAT AI Governance
to operationalize responsible AI practices and maintain audit‑ready documentation.
Support the adoption and scaled rollout of
brand voice
and
compliance
AI agents (e.g., brand voice guardrails, content audit agents, digital asset audit checks), ensuring outputs align with Aetna brand standards and policies.
Executive & Stakeholder Communication
Align activities with the Project Manager (intake, prioritization, roadmap) and with the Lead Director (strategy, scorecards, executive updates).
Build and maintain backend and executive facing dashboards that track AI
adoption, confidence, learning completions, agent usage , and brand/compliance adoption.
Prepare clear enablement narratives, demos, and leadership updates that highlight value, risks, and progress; contribute to leadership scorecards.
Share industry scans and best practices relevant to brand/compliance and upskilling.
Required Qualifications
3+ years
in marketing enablement, training/learning design, marketing operations, or product enablement for digital/AI tools.
Demonstrated experience
designing and delivering training
(workshops, micro‑learning, toolkits) and driving user adoption at scale.
Experience with AI platforms and marketing tools (e.g.,
CoPilot, Gemini, GPT, Adobe Firefly & Workfront ).
Strong stakeholder management and communication skills; ability to translate complex concepts into simple, usable guidance.
Preferred Qualifications
Certifications in
instructional design ,
project/change management ,
AI governance , or related disciplines.
Practical knowledge of
brand management
and / or
compliance
in marketing workflows and responsible AI principles.
Hands‑on expertise with
low/no‑code
workflow and agent building (e.g.,
Copilot, Workfront automations, GenAI playbooks/agents ) and strong
prompt engineering
and content QA skills.
Experience in healthcare, retail, or regulated industries.
Bachelor's degree in Marketing, Communications, Business, Information Systems, or related field-or equivalent practical experience.
Additional Information Anticipated Weekly Hours : 40
Time Type : Full Time
Pay Range : $66,330.00 – $159,120.00 (base salary depends on experience, education, geography and other factors). Eligible for CVS Health bonus, commission or short‑term incentive program in addition to the base pay.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great Benefits for Great People
Affordable medical plan options , a
401(k) plan
(including matching company contributions), and an
employee stock purchase plan .
No‑cost programs for all colleagues
including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions
that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit
https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 03/06/2026
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
#J-18808-Ljbffr