We're looking to hire a well-organized Senior Field Marketing & ABM Specialist who is passionate about building relationships with large, complex accounts in the Tax, Accounting & Audit Professionals (TAAP) segment. This role sits within the Demand Activation - Field Marketing and ABM team and is responsible for executing integrated marketing programs including direct mail and physical shipments for firms of all sizes, digital marketing campaigns, event execution, and white glove service into our largest key accounts. This person will orchestrate the team's shipments, ongoing digital marketing programs, and event marketing initiatives, resulting in new opportunities, increased velocity in existing opportunities, and solid partnerships in the Tax and Accounting Professionals segment.
Our ideal candidate is passionate about creating best-in‑class customer experiences and tracking the business results of those experiences. This person will ensure that digital, in‑person/physical, and event marketing touchpoints blend seamlessly, all communicating a cohesive campaign message. We seek a team member who likes to build and develop repeatable processes, analyze results and use them to predict/recommend interactions. Heavy attention to detail, experience with complex deadlines in project management, communication skills, and comfort with fast‑paced environments are a must.
The Fit We constantly improve how Thomson Reuters goes to market. We move fast and with transparency, allowing all collaborators to have visibility into the surrounding work that impacts their own. We ask hard questions, and as a market‑leader we hold ourselves accountable for best‑in‑class customer experience. We put the customer at the center of everything we do.
If you enjoy seeing your work fit into the "big picture" of a large program, if you love a good spreadsheet and have a passion for delivering amazing experiences, join us. You should love working with marketing and sales leaders to discover where we can innovate to deliver a superior experience. You should be passionate about creating world‑class customer experiences inside of a well‑established company and customer base.
You should be a solid thinker, communicator, willing to try new things and be on the leading edge of what's possible. You can pivot quickly when business priorities change. You're a high‑energy, self‑starting performer who stays on top of what needs to get done and motivates others to make things happen.
About the Role In this opportunity as Senior Marketer, Field Marketing & ABM role, you will:
Develop and deliver creative, modern marketing programs and events to engage our customer and prospect base.
Orchestrate direct mail and adjacent digital marketing programs, by collaborating closely with the segment Campaign Planners and centralized marketing teams to plan, execute and report on ROI.
Utilize strong project management skills to activate on time, in the right sequence.
Build meaningful customer experiences that allow clients and prospects to interact and build relationships with our sales and client management teams that lead to new business.
Join forces with sales to manage and report on ROI including the management of leads and work closely with marketing insights to understand pipeline impact.
Leverage internal event coordination support and external partners including vendors and agencies.
Closely collaborate with the Campaign Planning team in development, delivery and performance measurement of field marketing campaigns and programs.
Follow project templates to complete tasks and keep events well organized – as well as adept existing process with best practices and put your fingerprint on event planning to gain greater efficiency.
Be bold — experiment with creative ideas to differentiate the Thomson Reuters brand
About You You're a fit for the role of Senior Field Marketing & ABM Specialist if you:
Have the Right Experience
3-5+ years in field marketing and account-based marketing for cloud-based software and/or business service providers
Proven track record executing ABM campaigns and field marketing programs that drive pipeline
Experience in B2B professional services or tax/accounting industry preferred
Possess Technical Marketing Expertise
Hands‑on experience with ABM platforms (6Sense preferred)
Proficiency with marketing automation platforms (Eloqua preferred) and CRM systems (SFDC)>
Experience with digital gifting platforms (Sendoso, Alyce, or similar) for personalized outreach
Familiarity with AI-powered marketing tools for content creation, personalization, and campaign optimization
Event technology proficiency: Webinar platforms, event registration systems, lead capture tools
Understanding of modern B2B demand generation best practices integrating field marketing and ABM tactics
Demonstrate Strong Project Management & Execution Skills
Strong project management skills with ability to manage complex deadlines and multiple campaigns simultaneously
Experience coordinating field marketing events including logistics, budgets, and vendor management
Ability to orchestrate multi‑touch ABM plays across direct mail, digital, and event channels
Data‑driven approach to measuring campaign performance and optimizing based on results
Bring the Right Mindset & Work Style
Creative, customer‑first mindset that prioritizes creating memorable experiences for target accounts
Self‑starter who thrives in a fast‑paced, collaborative environment with ability to pivot when priorities change
Team player with strong relationship‑building skills across marketing, sales, and operations teams
Analytical thinker who loves diving into data and using insights to improve performance
High‑energy performer who takes ownership, solves problems, and drives results
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
The pay range that the employer in good faith reasonably expects to pay for this position is $33.75–$43.75/hr USD.
This posting is for an existing vacancy.
Our optional benefits can include medical, dental, vision and retirement benefits.
Applications will be accepted on an ongoing basis.
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Our ideal candidate is passionate about creating best-in‑class customer experiences and tracking the business results of those experiences. This person will ensure that digital, in‑person/physical, and event marketing touchpoints blend seamlessly, all communicating a cohesive campaign message. We seek a team member who likes to build and develop repeatable processes, analyze results and use them to predict/recommend interactions. Heavy attention to detail, experience with complex deadlines in project management, communication skills, and comfort with fast‑paced environments are a must.
The Fit We constantly improve how Thomson Reuters goes to market. We move fast and with transparency, allowing all collaborators to have visibility into the surrounding work that impacts their own. We ask hard questions, and as a market‑leader we hold ourselves accountable for best‑in‑class customer experience. We put the customer at the center of everything we do.
If you enjoy seeing your work fit into the "big picture" of a large program, if you love a good spreadsheet and have a passion for delivering amazing experiences, join us. You should love working with marketing and sales leaders to discover where we can innovate to deliver a superior experience. You should be passionate about creating world‑class customer experiences inside of a well‑established company and customer base.
You should be a solid thinker, communicator, willing to try new things and be on the leading edge of what's possible. You can pivot quickly when business priorities change. You're a high‑energy, self‑starting performer who stays on top of what needs to get done and motivates others to make things happen.
About the Role In this opportunity as Senior Marketer, Field Marketing & ABM role, you will:
Develop and deliver creative, modern marketing programs and events to engage our customer and prospect base.
Orchestrate direct mail and adjacent digital marketing programs, by collaborating closely with the segment Campaign Planners and centralized marketing teams to plan, execute and report on ROI.
Utilize strong project management skills to activate on time, in the right sequence.
Build meaningful customer experiences that allow clients and prospects to interact and build relationships with our sales and client management teams that lead to new business.
Join forces with sales to manage and report on ROI including the management of leads and work closely with marketing insights to understand pipeline impact.
Leverage internal event coordination support and external partners including vendors and agencies.
Closely collaborate with the Campaign Planning team in development, delivery and performance measurement of field marketing campaigns and programs.
Follow project templates to complete tasks and keep events well organized – as well as adept existing process with best practices and put your fingerprint on event planning to gain greater efficiency.
Be bold — experiment with creative ideas to differentiate the Thomson Reuters brand
About You You're a fit for the role of Senior Field Marketing & ABM Specialist if you:
Have the Right Experience
3-5+ years in field marketing and account-based marketing for cloud-based software and/or business service providers
Proven track record executing ABM campaigns and field marketing programs that drive pipeline
Experience in B2B professional services or tax/accounting industry preferred
Possess Technical Marketing Expertise
Hands‑on experience with ABM platforms (6Sense preferred)
Proficiency with marketing automation platforms (Eloqua preferred) and CRM systems (SFDC)>
Experience with digital gifting platforms (Sendoso, Alyce, or similar) for personalized outreach
Familiarity with AI-powered marketing tools for content creation, personalization, and campaign optimization
Event technology proficiency: Webinar platforms, event registration systems, lead capture tools
Understanding of modern B2B demand generation best practices integrating field marketing and ABM tactics
Demonstrate Strong Project Management & Execution Skills
Strong project management skills with ability to manage complex deadlines and multiple campaigns simultaneously
Experience coordinating field marketing events including logistics, budgets, and vendor management
Ability to orchestrate multi‑touch ABM plays across direct mail, digital, and event channels
Data‑driven approach to measuring campaign performance and optimizing based on results
Bring the Right Mindset & Work Style
Creative, customer‑first mindset that prioritizes creating memorable experiences for target accounts
Self‑starter who thrives in a fast‑paced, collaborative environment with ability to pivot when priorities change
Team player with strong relationship‑building skills across marketing, sales, and operations teams
Analytical thinker who loves diving into data and using insights to improve performance
High‑energy performer who takes ownership, solves problems, and drives results
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
The pay range that the employer in good faith reasonably expects to pay for this position is $33.75–$43.75/hr USD.
This posting is for an existing vacancy.
Our optional benefits can include medical, dental, vision and retirement benefits.
Applications will be accepted on an ongoing basis.
#J-18808-Ljbffr