Founded over 35 years ago, First Quality is a family-owned company that has grown from a small business in McElhattan, Pennsylvania into a group of companies, employing over 5,000 team members, while maintaining our family values and entrepreneurial spirit. With corporate offices in New York and Pennsylvania and 8 manufacturing campuses across the U.S. and Canada, the companies within the First Quality group produce high-quality personal care and household products for large retailers and healthcare organizations. Our personal care and household product portfolio includes baby diapers, wipes, feminine pads, paper towels, bath tissue, adult incontinence products, laundry detergents, fabric finishers, and dishwash solutions. In addition, we manufacture certain raw materials and components used in the manufacturing of these products, including flexible print and packaging solutions.
Guided by our values of humility, unity, and integrity, we leverage advanced technology and innovation to drive growth and create new opportunities. At First Quality, you’ll find a collaborative environment focused on continuous learning, professional development, and our mission to Make Things Better®.
This role is responsible for developing, executing, analyzing, and optimizing employer branding and recruitment marketing strategies to attract top talent and foster positive brand sentiment both internally and externally. The Employer Brand Marketing Specialist leads the strategy and execution of our employer brand presence across channels, including social media, job boards, career site, paid advertising, social listening, and internal communications. This role ensures the Employee Value Proposition (EVP) is consistently represented in all content and campaigns, leveraging data-driven insights to enhance engagement, improve candidate experience, and strengthen employee pride and advocacy.
RESPONSIBILITIES
Lead and execute the Employee Value Proposition (EVP) development process, including research, stakeholder engagement, design, and implementation, to ensure a compelling and authentic representation of our employee experience and culture both internally and externally.
Develop and execute integrated recruitment marketing strategies that attract talent and strengthen employer brand reputation across multiple platforms and audiences.
Lead the research, discovery, and piloting of new recruitment marketing programs and technologies to enhance talent attraction, engagement, and retention.
In collaboration with the communications and human resources team, design and deliver internal employer brand initiatives that bring the EVP to life for current employees and fosters pride and engagement.
Determine placement of content within candidate experience journeys and marketing programs aimed at talent attraction, brand awareness, and brand reputation.
Develop and implement a comprehensive go‑to‑market job fair strategy tailored to a divisional organization, aligning messaging, materials, and engagement approaches to effectively reach multiple target audiences.
Manage planning, fulfillment, and optimization of paid ad campaigns to drive brand awareness, traffic, and job application conversions.
Monitor and analyze employer brand sentiment internally and externally, leveraging tools such as employee engagement surveys, retention metrics, and social listening to identify trends, opportunities, and risks.
Measure and report on the effectiveness of employer branding campaigns and initiatives, tracking impact on application rates, engagement, retention, and employee advocacy, and adjust strategies accordingly.
Manage relationships with external partners (agencies, vendors, consultants), including participation in marketing agency and job board partnerships.
Foster a sense of community and brand advocacy among employees and candidates through proactive engagement, EVP‑aligned content, and community‑building activities.
QUALIFICATIONS/EXPERIENCE
Bachelor’s degree in marketing, communications, journalism, graphic design, human resources, or a related field.
5+ years of experience in employer branding, recruitment marketing, or a related field; manufacturing industry experience a plus.
Previous experience in recruiting, sourcing, or talent acquisition preferred.
Exceptional communication and storytelling skills, with proven ability to craft compelling content and messaging across multiple formats, channels, and audiences.
Formal training or education in graphic design preferred, with proficiency in content creation tools (e.g., Adobe Creative Suite, Canva, video editing tools) and developing short‑form social content (video, graphics, reels, stories) for platforms such as Facebook, Instagram, LinkedIn, YouTube, and TikTok.
Ability to translate insights and data into creative strategies and measurable execution.
Experience conducting social listening, analyzing reports to identify trends, sentiment, and opportunities to strengthen recruitment and employer branding strategies.
Knowledge of advertising, retargeting, SEO, landing page optimization, content marketing, and digital analytics to increase conversion rates.
Proven track record in developing and executing successful paid and owned media strategies that drive brand growth, engagement, and talent attraction.
Strong analytical skills with the ability to interpret data, generate insights, and make data‑driven decisions to optimize performance and ROI.
Highly collaborative, with the ability to work cross‑functionally across HR, marketing, and business units.
French language proficiency a plus.
Exceptional writing, editing, proofreading, and research skills.
Ability to communicate and collaborate effectively with cross‑functional teams and business stakeholders.
Self‑motivated and able to work with short deadlines and competing demands.
Strong accountability and completion of tasks without close supervision.
Embraces an entrepreneurial mindset with a willingness to explore new ideas, the tenacity to drive to execution, and flexibility to take on different roles and duties as required.
Normal mobility, manual dexterity, normal visual and auditory ability.
Must be able to speak, read, and write the English language and perform basic mathematical skills.
Open to candid feedback and brings initiative, humility and a strong desire to learn and grow in a fast‑paced environment.
What We Offer You
Competitive base salary and bonus opportunities
Paid time off (three‑week minimum)
Medical, dental and vision starting day one
401(k) with employer match
Paid parental leave
Child and family care assistance (dependent care FSA with employer match up to $2500)
Bundle of joy benefit (year's worth of free diapers to all team members with a new baby)
Tuition assistance
Wellness program with savings of up to $4,000 per year on insurance premiums
...and more!
First Quality is committed to protecting information under the care of First Quality Enterprises commensurate with leading industry standards and applicable regulations. As such, First Quality provides at least annual training regarding data privacy and security to employees who, as a result of their role specifications, may come in to contact with sensitive data.
First Quality is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identification, or protected Veteran status.
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Guided by our values of humility, unity, and integrity, we leverage advanced technology and innovation to drive growth and create new opportunities. At First Quality, you’ll find a collaborative environment focused on continuous learning, professional development, and our mission to Make Things Better®.
This role is responsible for developing, executing, analyzing, and optimizing employer branding and recruitment marketing strategies to attract top talent and foster positive brand sentiment both internally and externally. The Employer Brand Marketing Specialist leads the strategy and execution of our employer brand presence across channels, including social media, job boards, career site, paid advertising, social listening, and internal communications. This role ensures the Employee Value Proposition (EVP) is consistently represented in all content and campaigns, leveraging data-driven insights to enhance engagement, improve candidate experience, and strengthen employee pride and advocacy.
RESPONSIBILITIES
Lead and execute the Employee Value Proposition (EVP) development process, including research, stakeholder engagement, design, and implementation, to ensure a compelling and authentic representation of our employee experience and culture both internally and externally.
Develop and execute integrated recruitment marketing strategies that attract talent and strengthen employer brand reputation across multiple platforms and audiences.
Lead the research, discovery, and piloting of new recruitment marketing programs and technologies to enhance talent attraction, engagement, and retention.
In collaboration with the communications and human resources team, design and deliver internal employer brand initiatives that bring the EVP to life for current employees and fosters pride and engagement.
Determine placement of content within candidate experience journeys and marketing programs aimed at talent attraction, brand awareness, and brand reputation.
Develop and implement a comprehensive go‑to‑market job fair strategy tailored to a divisional organization, aligning messaging, materials, and engagement approaches to effectively reach multiple target audiences.
Manage planning, fulfillment, and optimization of paid ad campaigns to drive brand awareness, traffic, and job application conversions.
Monitor and analyze employer brand sentiment internally and externally, leveraging tools such as employee engagement surveys, retention metrics, and social listening to identify trends, opportunities, and risks.
Measure and report on the effectiveness of employer branding campaigns and initiatives, tracking impact on application rates, engagement, retention, and employee advocacy, and adjust strategies accordingly.
Manage relationships with external partners (agencies, vendors, consultants), including participation in marketing agency and job board partnerships.
Foster a sense of community and brand advocacy among employees and candidates through proactive engagement, EVP‑aligned content, and community‑building activities.
QUALIFICATIONS/EXPERIENCE
Bachelor’s degree in marketing, communications, journalism, graphic design, human resources, or a related field.
5+ years of experience in employer branding, recruitment marketing, or a related field; manufacturing industry experience a plus.
Previous experience in recruiting, sourcing, or talent acquisition preferred.
Exceptional communication and storytelling skills, with proven ability to craft compelling content and messaging across multiple formats, channels, and audiences.
Formal training or education in graphic design preferred, with proficiency in content creation tools (e.g., Adobe Creative Suite, Canva, video editing tools) and developing short‑form social content (video, graphics, reels, stories) for platforms such as Facebook, Instagram, LinkedIn, YouTube, and TikTok.
Ability to translate insights and data into creative strategies and measurable execution.
Experience conducting social listening, analyzing reports to identify trends, sentiment, and opportunities to strengthen recruitment and employer branding strategies.
Knowledge of advertising, retargeting, SEO, landing page optimization, content marketing, and digital analytics to increase conversion rates.
Proven track record in developing and executing successful paid and owned media strategies that drive brand growth, engagement, and talent attraction.
Strong analytical skills with the ability to interpret data, generate insights, and make data‑driven decisions to optimize performance and ROI.
Highly collaborative, with the ability to work cross‑functionally across HR, marketing, and business units.
French language proficiency a plus.
Exceptional writing, editing, proofreading, and research skills.
Ability to communicate and collaborate effectively with cross‑functional teams and business stakeholders.
Self‑motivated and able to work with short deadlines and competing demands.
Strong accountability and completion of tasks without close supervision.
Embraces an entrepreneurial mindset with a willingness to explore new ideas, the tenacity to drive to execution, and flexibility to take on different roles and duties as required.
Normal mobility, manual dexterity, normal visual and auditory ability.
Must be able to speak, read, and write the English language and perform basic mathematical skills.
Open to candid feedback and brings initiative, humility and a strong desire to learn and grow in a fast‑paced environment.
What We Offer You
Competitive base salary and bonus opportunities
Paid time off (three‑week minimum)
Medical, dental and vision starting day one
401(k) with employer match
Paid parental leave
Child and family care assistance (dependent care FSA with employer match up to $2500)
Bundle of joy benefit (year's worth of free diapers to all team members with a new baby)
Tuition assistance
Wellness program with savings of up to $4,000 per year on insurance premiums
...and more!
First Quality is committed to protecting information under the care of First Quality Enterprises commensurate with leading industry standards and applicable regulations. As such, First Quality provides at least annual training regarding data privacy and security to employees who, as a result of their role specifications, may come in to contact with sensitive data.
First Quality is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identification, or protected Veteran status.
#J-18808-Ljbffr