Temporary Communication Professional/Fitness Marketing Specialist
University of Colorado Anschutz Medical Campus, Aurora, Colorado, United States, 80012
University of Colorado Anschutz
Department:
School of Medicine, Anschutz Health and Wellness Center
Job Title:
Temporary Communication Professional/Fitness Marketing Specialist
Position #:
00845401 - Requisition #39055
Job Summary About the CU Anschutz Health and Wellness Center (AHWC): The CU Anschutz Health and Wellness Center, established within the CU School of Medicine, opened in April 2012. The center’s vision is a campus where wellness is the foundation of everything we do. To foster this vision, AHWC staff collaborate with campus partners to utilize the power and science of movement, nutrition, and mental well‑being to enrich the health and wellness of our community. The AHWC serves as a campus resource that provides support and creates a space for innovation and collaboration for researchers, clinicians, patients, students, campus employees, and community members. The AHWC has five core areas of focus including clinical research, clinical medicine, campus/community programs, training and education, and the fitness center. These core areas utilize the physical infrastructure of the AHWC, including the metabolic kitchen, fitness center, clinic, meeting rooms/board rooms, green roof, and 3rd- and 4th-floor office space. More information can be found at anschutzwellness.com.
The AHWC Fitness Center is a 30,000‑sq‑ft, three‑story facility featuring state‑of‑the‑art Technogym cardiovascular and Matrix resistance exercise equipment, three dedicated studios for group exercise classes, a functional training space (FIT Lab), indoor track, pool, hot tub, locker rooms with dedicated steam rooms and saunas, and fitness‑assessment technology. The Fitness Center offers complimentary fitness consultation sessions, group exercise, personal training services, and massage. The Fitness Center supports over 3,100 members from the campus and community and is overseen by a Fitness Center General Manager and an Assistant General Manager. It employs more than 50 staff members.
Position: A key member of the AHWC Fitness Center’s membership and sales team, the Fitness Marketing and Communication Specialist coordinates overall marketing and digital media efforts for the Fitness Center under the direction of the Fitness Center General Manager. The specialist drives new member leads, engagement, and retention, in tandem with a Fitness Center‑focused digital media strategy that increases engagement and traffic through strategic campaigns and compelling content.
Supervision Supervision Received:
Fitness Center General Manager
Supervision Exercised:
None
Key Responsibilities
Membership Marketing (80%)
Assist with the development of campaigns and promotions that drive new member acquisition and sales. Attend monthly sales meetings and work closely with the sales team on promotion, execution, and reporting.
Assist with coordination of member engagement and retention programs, including onboarding, email marketing, and market research.
Coordinate marketing efforts for fitness and sales programs and events throughout the year (classes, workshops, orientations, campus events), including promotional materials.
Social Media (5%)
Assist in the management and execution of social media strategy, including benchmarking and analysis of campaigns for Fitness Center‑specific accounts.
Maintain social media editorial/content calendars.
Together with the sales team, monitor all digital engagement, relevant social media accounts, comments, reviews, and direct messages. Respond in a timely and professional manner.
Engage with AHWC marketing and communications team for cross‑posting and content sharing, when appropriate.
Digital Advertising (5%)
Execute, monitor, and analyze paid digital advertising strategy to drive lead generation and brand awareness for the center and various programs and services.
Track effectiveness of content and campaigns; make recommendations for improvement.
Content Creation (10%)
In alignment with the University of Colorado Anschutz Medical Campus brand guidelines, produce, edit, and publish original content for different audiences, including graphics, video, and text, for use on social media, websites, newsletters, and other communications.
In collaboration with the fitness center department subject matter experts, generate content that is compelling, accurate, and consistent with the center’s messaging and brand standards while driving designated KPIs.
Ensure compliance with all CU brand standards and accessibility laws for print and digital media.
This description is a summary only and describes the general level of work being performed; it is not intended to be all‑inclusive. Duties may change from time to time and/or based on business need. The university reserves the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.
Work Location Hybrid – this role is eligible for a hybrid schedule of on‑campus work as needed for content creation and meetings.
Why Join Us The Anschutz Health and Wellness Center resides within the School of Medicine at the University of Colorado Anschutz Medical Campus. The center is interdisciplinary, aims to have an impact on the campus while building toward sustainability, and is focused on promoting physical activity, nutrition, and mental well‑being. It serves as a “learning lab” for creating a model of standard care that can be replicated and exported.
Qualifications Minimum Qualifications:
Bachelor’s degree in marketing, communication, design, or related field from an accredited university.
One (1) year of professional experience in digital media, website, and social media management, which may include content creation, including graphics, video, and copywriting, and/or paid digital advertising.
Those selected for interviews will be asked to provide samples of professional work, which may include social media posts, video, website work, paid digital ad campaigns, written blogs or articles.
PLEASE NOTE: Candidates will be responsible for travel expenses related to the interview process and any relocation expenses, if applicable.
Preferred Qualifications:
Hands‑on experience with content management systems, including WordPress and HubSpot; HTML is a plus.
Hands‑on experience with social/digital content creation and optimization, paid advertising and digital management tools, including SproutSocial (or other social media planning tool), Facebook Business Suite, and Google Analytics and AdWords.
Experience working with a commercial fitness center.
Intermediate to advanced graphic design, photography, and video production/editing experience; experience with Adobe Creative Cloud and Canva.
Experience with a range of creative and informative copywriting for diverse audiences, including development and creation of engaging copy for social media posts, promotions, events, blogs, and articles.
Knowledge, Skills, and Abilities
Strong knowledge of grammar, editing and AP style guidelines.
Commitment to producing high‑quality deliverables that elevate the center's brand.
Strong storytelling and creativity with ability to communicate voice and call to action in a variety of formats.
Highly organized and detail‑oriented with excellent time management; ability to prioritize, problem‑solve and meet deadlines.
Exhibits curiosity and interest in learning about and promoting all areas of the center.
Interest in learning and mastering new technologies and digital platforms.
Strong work ethic with ability to work independently as well as with the team.
Ability to establish and maintain effective working relationships with constituents at all levels throughout the center and campus.
Outstanding customer service.
Interest in fitness, health and wellness.
Demonstrated commitment and leadership ability to advance diversity and inclusion.
Exposure to, or knowledge of, HIPAA policies and procedures.
How to Apply For full consideration, please submit the following document(s):
1. Letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position.
2. Curriculum vitae / Resume.
3. Five professional references including name, address, phone number (mobile number if appropriate), and email address.
Applications are accepted electronically ONLY at www.cu.edu/cu-careers.
Questions should be directed to: candice.baumgardner@cuanschutz.edu
Screening of Applications Begins This position will remain open until filled. Applications will be reviewed as they are received, and candidates may be contacted for interviews throughout the posting period. Upon candidate selection, the posting will be closed, and no further applications will be accepted.
Anticipated Pay Range The hiring range for this position has been established at:
$28.00 to $32.00 an hour .
The above hiring range represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting. The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training.
Your total compensation goes beyond the number on your paycheck. Temporary employees are only eligible for sick leave benefits.
Equal Employment Opportunity Statement The University of Colorado (CU) is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.
ADA Statement The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@ucdenver.edu.
Background Check Statement The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.
Vaccination Statement CU Anschutz strongly encourages vaccination against the COVID‑19 virus and other vaccine‑preventable diseases. If you work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz, you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or volunteer, respectively. In addition, if you work in certain research areas or perform certain safety‑sensitive job duties, you must enroll in the occupational health medical surveillance program.
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School of Medicine, Anschutz Health and Wellness Center
Job Title:
Temporary Communication Professional/Fitness Marketing Specialist
Position #:
00845401 - Requisition #39055
Job Summary About the CU Anschutz Health and Wellness Center (AHWC): The CU Anschutz Health and Wellness Center, established within the CU School of Medicine, opened in April 2012. The center’s vision is a campus where wellness is the foundation of everything we do. To foster this vision, AHWC staff collaborate with campus partners to utilize the power and science of movement, nutrition, and mental well‑being to enrich the health and wellness of our community. The AHWC serves as a campus resource that provides support and creates a space for innovation and collaboration for researchers, clinicians, patients, students, campus employees, and community members. The AHWC has five core areas of focus including clinical research, clinical medicine, campus/community programs, training and education, and the fitness center. These core areas utilize the physical infrastructure of the AHWC, including the metabolic kitchen, fitness center, clinic, meeting rooms/board rooms, green roof, and 3rd- and 4th-floor office space. More information can be found at anschutzwellness.com.
The AHWC Fitness Center is a 30,000‑sq‑ft, three‑story facility featuring state‑of‑the‑art Technogym cardiovascular and Matrix resistance exercise equipment, three dedicated studios for group exercise classes, a functional training space (FIT Lab), indoor track, pool, hot tub, locker rooms with dedicated steam rooms and saunas, and fitness‑assessment technology. The Fitness Center offers complimentary fitness consultation sessions, group exercise, personal training services, and massage. The Fitness Center supports over 3,100 members from the campus and community and is overseen by a Fitness Center General Manager and an Assistant General Manager. It employs more than 50 staff members.
Position: A key member of the AHWC Fitness Center’s membership and sales team, the Fitness Marketing and Communication Specialist coordinates overall marketing and digital media efforts for the Fitness Center under the direction of the Fitness Center General Manager. The specialist drives new member leads, engagement, and retention, in tandem with a Fitness Center‑focused digital media strategy that increases engagement and traffic through strategic campaigns and compelling content.
Supervision Supervision Received:
Fitness Center General Manager
Supervision Exercised:
None
Key Responsibilities
Membership Marketing (80%)
Assist with the development of campaigns and promotions that drive new member acquisition and sales. Attend monthly sales meetings and work closely with the sales team on promotion, execution, and reporting.
Assist with coordination of member engagement and retention programs, including onboarding, email marketing, and market research.
Coordinate marketing efforts for fitness and sales programs and events throughout the year (classes, workshops, orientations, campus events), including promotional materials.
Social Media (5%)
Assist in the management and execution of social media strategy, including benchmarking and analysis of campaigns for Fitness Center‑specific accounts.
Maintain social media editorial/content calendars.
Together with the sales team, monitor all digital engagement, relevant social media accounts, comments, reviews, and direct messages. Respond in a timely and professional manner.
Engage with AHWC marketing and communications team for cross‑posting and content sharing, when appropriate.
Digital Advertising (5%)
Execute, monitor, and analyze paid digital advertising strategy to drive lead generation and brand awareness for the center and various programs and services.
Track effectiveness of content and campaigns; make recommendations for improvement.
Content Creation (10%)
In alignment with the University of Colorado Anschutz Medical Campus brand guidelines, produce, edit, and publish original content for different audiences, including graphics, video, and text, for use on social media, websites, newsletters, and other communications.
In collaboration with the fitness center department subject matter experts, generate content that is compelling, accurate, and consistent with the center’s messaging and brand standards while driving designated KPIs.
Ensure compliance with all CU brand standards and accessibility laws for print and digital media.
This description is a summary only and describes the general level of work being performed; it is not intended to be all‑inclusive. Duties may change from time to time and/or based on business need. The university reserves the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.
Work Location Hybrid – this role is eligible for a hybrid schedule of on‑campus work as needed for content creation and meetings.
Why Join Us The Anschutz Health and Wellness Center resides within the School of Medicine at the University of Colorado Anschutz Medical Campus. The center is interdisciplinary, aims to have an impact on the campus while building toward sustainability, and is focused on promoting physical activity, nutrition, and mental well‑being. It serves as a “learning lab” for creating a model of standard care that can be replicated and exported.
Qualifications Minimum Qualifications:
Bachelor’s degree in marketing, communication, design, or related field from an accredited university.
One (1) year of professional experience in digital media, website, and social media management, which may include content creation, including graphics, video, and copywriting, and/or paid digital advertising.
Those selected for interviews will be asked to provide samples of professional work, which may include social media posts, video, website work, paid digital ad campaigns, written blogs or articles.
PLEASE NOTE: Candidates will be responsible for travel expenses related to the interview process and any relocation expenses, if applicable.
Preferred Qualifications:
Hands‑on experience with content management systems, including WordPress and HubSpot; HTML is a plus.
Hands‑on experience with social/digital content creation and optimization, paid advertising and digital management tools, including SproutSocial (or other social media planning tool), Facebook Business Suite, and Google Analytics and AdWords.
Experience working with a commercial fitness center.
Intermediate to advanced graphic design, photography, and video production/editing experience; experience with Adobe Creative Cloud and Canva.
Experience with a range of creative and informative copywriting for diverse audiences, including development and creation of engaging copy for social media posts, promotions, events, blogs, and articles.
Knowledge, Skills, and Abilities
Strong knowledge of grammar, editing and AP style guidelines.
Commitment to producing high‑quality deliverables that elevate the center's brand.
Strong storytelling and creativity with ability to communicate voice and call to action in a variety of formats.
Highly organized and detail‑oriented with excellent time management; ability to prioritize, problem‑solve and meet deadlines.
Exhibits curiosity and interest in learning about and promoting all areas of the center.
Interest in learning and mastering new technologies and digital platforms.
Strong work ethic with ability to work independently as well as with the team.
Ability to establish and maintain effective working relationships with constituents at all levels throughout the center and campus.
Outstanding customer service.
Interest in fitness, health and wellness.
Demonstrated commitment and leadership ability to advance diversity and inclusion.
Exposure to, or knowledge of, HIPAA policies and procedures.
How to Apply For full consideration, please submit the following document(s):
1. Letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position.
2. Curriculum vitae / Resume.
3. Five professional references including name, address, phone number (mobile number if appropriate), and email address.
Applications are accepted electronically ONLY at www.cu.edu/cu-careers.
Questions should be directed to: candice.baumgardner@cuanschutz.edu
Screening of Applications Begins This position will remain open until filled. Applications will be reviewed as they are received, and candidates may be contacted for interviews throughout the posting period. Upon candidate selection, the posting will be closed, and no further applications will be accepted.
Anticipated Pay Range The hiring range for this position has been established at:
$28.00 to $32.00 an hour .
The above hiring range represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting. The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training.
Your total compensation goes beyond the number on your paycheck. Temporary employees are only eligible for sick leave benefits.
Equal Employment Opportunity Statement The University of Colorado (CU) is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.
ADA Statement The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@ucdenver.edu.
Background Check Statement The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.
Vaccination Statement CU Anschutz strongly encourages vaccination against the COVID‑19 virus and other vaccine‑preventable diseases. If you work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz, you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or volunteer, respectively. In addition, if you work in certain research areas or perform certain safety‑sensitive job duties, you must enroll in the occupational health medical surveillance program.
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