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Marketing Communications Coordinator

Ronald McDonald House Charities® of San Diego (rmhcsandiego), San Diego, California, United States, 92189

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Ronald McDonald House Charities® of San Diego provides a welcoming "home-away-from-home" for families with children undergoing serious medical treatments at local hospitals. Serving over 15,000 individuals annually, the house offers 55 guest suites and a Family Care Center that provides meals, rest, and essential services free of charge. With the support of volunteers, community donors, and its founding mission partner McDonald's, the San Diego house meets the diverse needs of families across the region. It operates independently as a 501(c)(3) and stands as the only organization of its kind in the area, providing critical support to families during challenging times.

Role Description Under the direction of the Chief Philanthropy and External Affairs Officer, the Marketing and Communications Coordinator is responsible for managing the organization’s online presence through the RMHCSD website and all outgoing digital communication. This position also oversees the integration and alignment of Peer2Peer events and campaigns across external systems, including Monday.com, Mailchimp, Salesforce, and the RMHCSD website.

The Marketing and Communications Coordinator collaborates closely with internal stakeholders, meeting weekly with philanthropy teams to discuss current needs, and bi‑monthly with the Database Team and the MarComm Team to ensure communication strategy, data flow, and system connections remain accurate and effective.

This role is primarily responsible for the content creation, distribution, and data management associated with digital communication campaigns. Core responsibilities include writing email copy, developing targeted Mailchimp campaigns based on segmented audiences, tracking performance analytics, and ensuring Mailchimp metrics sync accurately with Salesforce to support donor and constituent engagement.

Additionally, this position partners with philanthropy teams to identify, build, and maintain automation journeys that enhance outreach and stewardship efforts.

This position will manage all philanthropy projects, calendars, and the editing and review process to ensure alignment across teams and with Marketing and Communications strategies. As part of this process, the Marketing and Communications Coordinator will coordinate the organization’s communication and marketing efforts by managing the timing of online and printed materials, overseeing the editing and approval workflow to ensure deadlines are met, and maintaining a unified and consistent message across departments.

This position will also support the organization’s data collection efforts through the creation and management of online forms and surveys. Furthermore, the Coordinator will help identify and segment Salesforce and Mailchimp audiences and develop automated communication journeys tailored to those segments.

Qualifications

Knowledge and experience with Salesforce, and proficiency with project management software (e.g., Monday.com).

Exceptional writing and oral communication skills, with the ability to tailor messaging to diverse audiences.

Strong command of English language mechanics, including grammar, spelling, punctuation, and vocabulary.

Proficiency in Adobe Creative Suite (e.g., InDesign, Photoshop) and Microsoft Office Suite (Word, Excel, Outlook).

Strong research and writing abilities, with experience preparing, analyzing, and submitting accurate reports.

Social media proficiency preferred, including content creation and platform management.

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