Copywriter
Cooper's Hawk Winery and Restaurants, Downers Grove, Illinois, United States, 60516
Overview
Cooper's Hawk Winery and Restaurants is looking for a digitally fluent, concept-driven Copywriter to join our in-house Brand & Creative team. This role blends elevated brand storytelling with performance-driven messaging across campaigns, social, email, and SMS - shaping the full guest and Wine Club journey. If you’re a versatile writer with strong conceptual skills and a passion for hospitality, food, and wine, we’d love to connect. What You’ll Do
Brand, Campaign & Content Copy Develop creative copy across major brand and marketing initiatives, with a focus on digital, social, and omnichannel campaigns. Partner closely with Art Directors and Designers to concept and execute creative ideas from strategy through execution. Write across a wide range of touchpoints, including brand campaigns, paid and organic social, website content, app content, in-restaurant storytelling, menus, signage, and experiential brand moments. Support storytelling for seasonal initiatives, product launches, Wine Club programs, restaurant openings, and cultural moments. Maintain a strong understanding of premium, lifestyle-driven brand marketing and stay current on cultural, editorial, and advertising trends. Uphold Cooper’s Hawk brand voice and standards with exceptional attention to detail, ensuring all work is cohesive, consistent, and on-brand. Email, SMS & Lifecycle Communications Write and optimize email and SMS copy across marketing, Wine Club, and guest lifecycle communications. Develop subject lines, preview text, body copy, CTAs, and SMS messages that drive engagement, reservations, visits, and member participation. Translate brand campaigns and creative ideas into concise, compelling owned-channel executions. Adapt messaging for different audiences, occasions, urgency levels, and personalization strategies while maintaining brand integrity. Collaborate closely with CRM, Digital, and Analytics partners to align messaging with segmentation, timing, and performance goals. Support testing and optimization efforts, including A/B testing, tone variations, and message refinement based on performance insights. Collaborate & Craft Participate in brainstorming sessions, content planning, and creative reviews. Independently manage smaller projects while collaborating with Creative Leadership on larger initiatives. Support revision, refinement, and localization of copy across platforms as needed. Collaborate with internal partners and external vendors when required. Integrate ongoing feedback from Creative Leadership to ensure work aligns with evolving brand standards and business priorities. Ensure a consistently high level of excellence across all creative work produced. What You’ll Need Must represent Cooper’s Hawk values 4+ years of experience in an advertising agency, in-house creative team, or idea-led brand environment. A portfolio demonstrating strong conceptual thinking, an elevated brand voice, and effective short-form, performance-oriented copy. Proven experience writing across brand campaigns, digital platforms, and email and/or SMS communications. Strong understanding of digital, social, and lifecycle marketing. Comfort with video and motion storytelling, including scriptwriting and concept development. Exceptional attention to detail and ability to manage multiple projects simultaneously. Solution-oriented, nimble problem solver and collaborative partner. Clear and confident communicator and active listener. Experience across both digital and print mediums. Familiarity with Microsoft tools (Teams, PowerPoint, OneDrive) is a plus. Experience with social platforms, in-app content development, social trends, and AI-assisted creative tools is a plus. Hospitality, food & beverage, lifestyle, or premium brand experience is a plus. Who You Are A creative problem solver with strong conceptual and editorial instincts. Equally comfortable writing big brand ideas and tight, persuasive short-form copy. Passionate about digital storytelling, social content, and modern creative formats. Detail-oriented and highly organized, with pride in craft and execution. Curious about emerging tools and technologies while grounded in strong writing fundamentals. Comfortable contributing to photo and video productions, both in-studio and on location. Inspired by culture, food, wine, travel, design, and human connection. Thrives in collaborative, fast-paced environments and takes ownership of their work. Compensation
Range: $75,000 - $85,000. The final offered salary will be based on factors including depth of experience, skill set, qualifications, and internal pay equity. What You’ll Get Incredible Discounts: Monthly Dining Allowance; 50% Dining and Carryout; 40% Retail Wine; 20% Retail and Private Events; Monthly Complimentary Wine Tasting for Two Medical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness Program Company Matching 401(k) Retirement Savings Plan Flexible Savings Accounts - Health and Dependent Care Health Savings Account Long-Term Disability; Voluntary Short-Term Disability Basic Life and AD&D Insurance (with option to purchase additional coverage) Paid Parental Leave Highly Competitive Pay plus Team Member Incentives & Rewards Paid Time Off Milestones Recognition Program Complimentary Gym Membership in RSC Building Hybrid Work Week (3 days in office, 2 days remote, depending on role) Equal Opportunity Cooper’s Hawk is an equal opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Cooper’s Hawk makes reasonable accommodations during all aspects of the employment process, including during the interview process. About Us Cooper's Hawk features a Napa-style tasting room with wine-inspired retail for entertaining and a full-service restaurant, bar and private event space, offering a modern-yet-casual dining experience. Each scratch-kitchen menu item is designed to pair with our wines. The Cooper's Hawk Wine Club is one of the largest in the world, offering exclusive Wine Club membership benefits, including curated dining and travel experiences. Since 2005, we’ve brought the Napa Valley experience to our guests and Wine Club members, and with Piccolo Buco by Cooper’s Hawk, we’re expanding vibrant flavors and experiences. We’re building a lifestyle brand like no other. --- Note: To apply, click the Apply button on this page. If a pop-up profile or email draft appears, follow the stated requirements or fill out the attached form. If the apply button is not responding, ensure pop-ups are enabled for this site. Do not apply if you cannot demonstrate relevant experience or meet location requirements.
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Cooper's Hawk Winery and Restaurants is looking for a digitally fluent, concept-driven Copywriter to join our in-house Brand & Creative team. This role blends elevated brand storytelling with performance-driven messaging across campaigns, social, email, and SMS - shaping the full guest and Wine Club journey. If you’re a versatile writer with strong conceptual skills and a passion for hospitality, food, and wine, we’d love to connect. What You’ll Do
Brand, Campaign & Content Copy Develop creative copy across major brand and marketing initiatives, with a focus on digital, social, and omnichannel campaigns. Partner closely with Art Directors and Designers to concept and execute creative ideas from strategy through execution. Write across a wide range of touchpoints, including brand campaigns, paid and organic social, website content, app content, in-restaurant storytelling, menus, signage, and experiential brand moments. Support storytelling for seasonal initiatives, product launches, Wine Club programs, restaurant openings, and cultural moments. Maintain a strong understanding of premium, lifestyle-driven brand marketing and stay current on cultural, editorial, and advertising trends. Uphold Cooper’s Hawk brand voice and standards with exceptional attention to detail, ensuring all work is cohesive, consistent, and on-brand. Email, SMS & Lifecycle Communications Write and optimize email and SMS copy across marketing, Wine Club, and guest lifecycle communications. Develop subject lines, preview text, body copy, CTAs, and SMS messages that drive engagement, reservations, visits, and member participation. Translate brand campaigns and creative ideas into concise, compelling owned-channel executions. Adapt messaging for different audiences, occasions, urgency levels, and personalization strategies while maintaining brand integrity. Collaborate closely with CRM, Digital, and Analytics partners to align messaging with segmentation, timing, and performance goals. Support testing and optimization efforts, including A/B testing, tone variations, and message refinement based on performance insights. Collaborate & Craft Participate in brainstorming sessions, content planning, and creative reviews. Independently manage smaller projects while collaborating with Creative Leadership on larger initiatives. Support revision, refinement, and localization of copy across platforms as needed. Collaborate with internal partners and external vendors when required. Integrate ongoing feedback from Creative Leadership to ensure work aligns with evolving brand standards and business priorities. Ensure a consistently high level of excellence across all creative work produced. What You’ll Need Must represent Cooper’s Hawk values 4+ years of experience in an advertising agency, in-house creative team, or idea-led brand environment. A portfolio demonstrating strong conceptual thinking, an elevated brand voice, and effective short-form, performance-oriented copy. Proven experience writing across brand campaigns, digital platforms, and email and/or SMS communications. Strong understanding of digital, social, and lifecycle marketing. Comfort with video and motion storytelling, including scriptwriting and concept development. Exceptional attention to detail and ability to manage multiple projects simultaneously. Solution-oriented, nimble problem solver and collaborative partner. Clear and confident communicator and active listener. Experience across both digital and print mediums. Familiarity with Microsoft tools (Teams, PowerPoint, OneDrive) is a plus. Experience with social platforms, in-app content development, social trends, and AI-assisted creative tools is a plus. Hospitality, food & beverage, lifestyle, or premium brand experience is a plus. Who You Are A creative problem solver with strong conceptual and editorial instincts. Equally comfortable writing big brand ideas and tight, persuasive short-form copy. Passionate about digital storytelling, social content, and modern creative formats. Detail-oriented and highly organized, with pride in craft and execution. Curious about emerging tools and technologies while grounded in strong writing fundamentals. Comfortable contributing to photo and video productions, both in-studio and on location. Inspired by culture, food, wine, travel, design, and human connection. Thrives in collaborative, fast-paced environments and takes ownership of their work. Compensation
Range: $75,000 - $85,000. The final offered salary will be based on factors including depth of experience, skill set, qualifications, and internal pay equity. What You’ll Get Incredible Discounts: Monthly Dining Allowance; 50% Dining and Carryout; 40% Retail Wine; 20% Retail and Private Events; Monthly Complimentary Wine Tasting for Two Medical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness Program Company Matching 401(k) Retirement Savings Plan Flexible Savings Accounts - Health and Dependent Care Health Savings Account Long-Term Disability; Voluntary Short-Term Disability Basic Life and AD&D Insurance (with option to purchase additional coverage) Paid Parental Leave Highly Competitive Pay plus Team Member Incentives & Rewards Paid Time Off Milestones Recognition Program Complimentary Gym Membership in RSC Building Hybrid Work Week (3 days in office, 2 days remote, depending on role) Equal Opportunity Cooper’s Hawk is an equal opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Cooper’s Hawk makes reasonable accommodations during all aspects of the employment process, including during the interview process. About Us Cooper's Hawk features a Napa-style tasting room with wine-inspired retail for entertaining and a full-service restaurant, bar and private event space, offering a modern-yet-casual dining experience. Each scratch-kitchen menu item is designed to pair with our wines. The Cooper's Hawk Wine Club is one of the largest in the world, offering exclusive Wine Club membership benefits, including curated dining and travel experiences. Since 2005, we’ve brought the Napa Valley experience to our guests and Wine Club members, and with Piccolo Buco by Cooper’s Hawk, we’re expanding vibrant flavors and experiences. We’re building a lifestyle brand like no other. --- Note: To apply, click the Apply button on this page. If a pop-up profile or email draft appears, follow the stated requirements or fill out the attached form. If the apply button is not responding, ensure pop-ups are enabled for this site. Do not apply if you cannot demonstrate relevant experience or meet location requirements.
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