Insomniac - Brand Coordinator
Live Nation Entertainment, Calabasas, California, United States, 91302
Do you enjoy dance music? Do you excel at marketing and branding? Then you’re in luck! We are looking for a highly motivated self‑starter who embodies both a passion for dance culture and a love of the brands here at Insomniac.
Insomniac produces some of the most innovative, immersive music festivals and events in the world. With state‑of‑the‑art lighting, pyrotechnics, sound design, large‑scale art installations, theatrical performers and next‑generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The company attracts more than 525,000 fans to the world’s largest dance music festival, Electric Daisy Carnival Las Vegas, and runs 10,000 concerts, club nights and festivals each year worldwide.
The Role As an Insomniac Brand Coordinator, you will play a crucial role in maintaining, shaping, and executing our brand’s vision and identity across various marketing platforms. This is an excellent opportunity for someone with a deep interest in marketing & branding, a creative mindset, exceptional writing skills, and strong project‑management capabilities. A love of festivals and knowledge of dance‑music culture is always a plus.
Responsibilities
Articulate brand strategy decisions through content briefs and internal requests for graphic design and video teams.
Contribute to brainstorming creative concepts that align with marketing objectives, particularly for social ad campaigns.
Assist in developing and executing creative marketing strategies to drive awareness, engagement, and conversion for festivals.
Support content creation and ideation across various social‑media platforms, ensuring alignment with marketing goals and brand voice.
Write compelling and engaging copy for content briefs, social media, and other marketing materials.
Collaborate with cross‑functional teams to ensure brand consistency across all marketing channels.
Stay informed on industry trends, emerging technologies, and audience preferences, proactively sourcing creative inspiration and opportunities to refine strategies.
Analyze performance metrics to identify trends and insights, working with team members to develop actionable strategies for continuous improvement.
Coordinate multiple projects simultaneously, ensuring on‑time delivery and high‑quality execution.
Demonstrate strong problem‑solving skills, anticipating challenges and proposing effective solutions.
Thrive in a fast‑paced, dynamic environment, adapting quickly to shifting priorities.
Perform additional duties as needed to support marketing initiatives.
Train and provide support in onboarding team members, clients, vendors and partners when needed.
All other projects and initiatives as identified.
Qualifications
Previous experience in marketing, branding, communications, and social media.
Knowledgeable in content creation and ideation across various social‑media platforms, demonstrating creativity and a deep understanding of digital trends.
Proficient in creative marketing theory and application, with experience sourcing and managing content.
Exceptional writing and language skills, with the ability to craft compelling, audience‑tailored messaging for content briefs and marketing materials.
Strong communication and collaboration skills, with the ability to work effectively with diverse personalities and cross‑functional teams.
Thrives in a fast‑paced, dynamic environment, adapting quickly to shifting priorities.
Work Environment
Must be willing to travel to work during holidays, evenings and weekends as required to meet deadlines.
Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event locations.
Must be able to work in open‑concept office space.
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.
Equal Employment Opportunity We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. Insomniac strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed, family and medical leave, disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, citizenship, race, sex (including pregnancy and related conditions), gender, gender identity, sexual orientation, intersectionality, or any other basis protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with local and state laws, and we will provide reasonable accommodations for qualified individuals with disabilities or religious beliefs.
Hiring Practices The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification and is not intended as a comprehensive inventory of all duties, responsibilities, and qualifications required.
Hiring Hourly Pay Rate Hiring Hourly Pay Rate: $24.00/hr – $30.00/hr USD (California salary transparency estimate).
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Insomniac produces some of the most innovative, immersive music festivals and events in the world. With state‑of‑the‑art lighting, pyrotechnics, sound design, large‑scale art installations, theatrical performers and next‑generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The company attracts more than 525,000 fans to the world’s largest dance music festival, Electric Daisy Carnival Las Vegas, and runs 10,000 concerts, club nights and festivals each year worldwide.
The Role As an Insomniac Brand Coordinator, you will play a crucial role in maintaining, shaping, and executing our brand’s vision and identity across various marketing platforms. This is an excellent opportunity for someone with a deep interest in marketing & branding, a creative mindset, exceptional writing skills, and strong project‑management capabilities. A love of festivals and knowledge of dance‑music culture is always a plus.
Responsibilities
Articulate brand strategy decisions through content briefs and internal requests for graphic design and video teams.
Contribute to brainstorming creative concepts that align with marketing objectives, particularly for social ad campaigns.
Assist in developing and executing creative marketing strategies to drive awareness, engagement, and conversion for festivals.
Support content creation and ideation across various social‑media platforms, ensuring alignment with marketing goals and brand voice.
Write compelling and engaging copy for content briefs, social media, and other marketing materials.
Collaborate with cross‑functional teams to ensure brand consistency across all marketing channels.
Stay informed on industry trends, emerging technologies, and audience preferences, proactively sourcing creative inspiration and opportunities to refine strategies.
Analyze performance metrics to identify trends and insights, working with team members to develop actionable strategies for continuous improvement.
Coordinate multiple projects simultaneously, ensuring on‑time delivery and high‑quality execution.
Demonstrate strong problem‑solving skills, anticipating challenges and proposing effective solutions.
Thrive in a fast‑paced, dynamic environment, adapting quickly to shifting priorities.
Perform additional duties as needed to support marketing initiatives.
Train and provide support in onboarding team members, clients, vendors and partners when needed.
All other projects and initiatives as identified.
Qualifications
Previous experience in marketing, branding, communications, and social media.
Knowledgeable in content creation and ideation across various social‑media platforms, demonstrating creativity and a deep understanding of digital trends.
Proficient in creative marketing theory and application, with experience sourcing and managing content.
Exceptional writing and language skills, with the ability to craft compelling, audience‑tailored messaging for content briefs and marketing materials.
Strong communication and collaboration skills, with the ability to work effectively with diverse personalities and cross‑functional teams.
Thrives in a fast‑paced, dynamic environment, adapting quickly to shifting priorities.
Work Environment
Must be willing to travel to work during holidays, evenings and weekends as required to meet deadlines.
Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event locations.
Must be able to work in open‑concept office space.
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.
Equal Employment Opportunity We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. Insomniac strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed, family and medical leave, disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, citizenship, race, sex (including pregnancy and related conditions), gender, gender identity, sexual orientation, intersectionality, or any other basis protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with local and state laws, and we will provide reasonable accommodations for qualified individuals with disabilities or religious beliefs.
Hiring Practices The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification and is not intended as a comprehensive inventory of all duties, responsibilities, and qualifications required.
Hiring Hourly Pay Rate Hiring Hourly Pay Rate: $24.00/hr – $30.00/hr USD (California salary transparency estimate).
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