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Channel Marketing Manager

Airlock Digital, San Francisco, California, United States, 94199

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About Airlock Digital

Airlock Digital is a global leader in application control and allowlisting. We seek to empower every organization to run only what they trust and operate free from malware and ransomware.

Location: San Francisco, California

Who Are We? Airlock Digital is a global leader in application control and allowlisting. We seek to empower every organization to run only what they trust and operate free from malware and ransomware. With rapid growth across Australia, North America, and EMEA, we are committed to our core values of respect, determination, and integrity. We support a diverse and expanding global customer base. At Airlock, we pride ourselves on being a team of humble, collaborative, and driven professionals who support one another and share a passion for cybersecurity.

What We Are Looking For Airlock Digital is seeking a Channel Marketing Manager to build and scale our global Partner Marketing function from the ground up. Reporting to the VP of Marketing and working closely with the Global VP of Channel and Alliances, this role is critical to driving pipeline and revenue through our partner ecosystem. You will be responsible for developing the partner marketing strategy, frameworks, and programs that enable partners to generate demand, accelerate deals, and position Airlock Digital as a strategic cybersecurity partner. This is a highly collaborative, hands‑on role for someone who thrives in building, executing, and optimizing partner‑led growth in a startup environment.

Key Responsibilities Partner Marketing Strategy and Framework

Design and build Airlock Digital’s global Partner Marketing framework from scratch, aligned to overall marketing and channel growth objectives

Define partner segmentation, engagement models, and go‑to‑market motions across different partner types (resellers, MSPs, technology alliances, etc.)

Establish best practices, playbooks, and scalable processes for partner marketing execution

Channel Enablement and Programs

Develop and manage channel enablement materials, campaigns, and programs that help partners effectively market, position, and sell Airlock Digital

Create partner‑ready assets including messaging, campaign kits, content, co‑brandable materials, and sales enablement tools

Support partner onboarding and ongoing enablement in collaboration with Channel Alliance Managers

Run Partner SPIFs as needed to support growth channels and partner optimization

Demand Generation and MDF Management

Plan, execute, and optimize global and regional partner marketing campaigns to drive pipeline and revenue through the channel

Manage Marketing Development Funds (MDF), including strategy, guidelines, approvals, tracking, and ROI measurement

Partner with channel teams to support joint webinars, events, digital campaigns, and field marketing activities

Partner Relationships

Build and foster strong relationships with top partner marketing teams, acting as the primary marketing point of contact

Collaborate closely with partners to co‑create joint marketing plans that align to shared revenue goals

Serve as a trusted advisor to partners on cybersecurity messaging, demand generation, and go‑to‑market strategy

Cross‑Functional Collaboration and Measurement

Work closely with Product Marketing, Demand Gen, Sales, and Channel teams to ensure alignment and execution excellence

Track, measure, and report on partner marketing performance, pipeline contribution, and program ROI

Continuously optimize partner marketing efforts based on data, partner feedback, and business priorities

Required Skills & Qualifications

5–8+ years of B2B marketing experience, with significant focus on channel or partner marketing

Experience in enterprise SaaS; cybersecurity experience strongly preferred

Proven ability to build and scale partner marketing programs from the ground up

Strong understanding of channel ecosystems and partner‑led go‑to‑market models

Experience managing MDF and measuring partner marketing ROI

Excellent stakeholder management skills, with the ability to influence and collaborate across teams and partners globally

Bonus Points

Experience working with global partners across multiple regions

Background supporting VARs, MSSPs, or strategic technology alliances

Strong analytical mindset with comfort using data to drive decisions

What We Offer We don’t think money is everything, but we know it is an important part of your decision to apply for a role. This position has a salary range of USD $136,000 - $170,000. Additional factors considered in extending an offer include responsibilities of the job, education, location, experience, knowledge, skills, abilities, and internal equity, alignment with market data, or applicable laws.

At Airlock Digital we offer a wide range of benefits to our eligible team members. Our benefit programs vary by location and can include:

Medical, dental, and vision insurance

401K Plan with 4% Company Match

Life and Disability Programs

Paid Parental Leave

Paid time off and Paid Holidays

Volunteer and Birthday Time off

Home Office Allowance

Our Commitment We believe in supporting our team members both personally and professionally. Named one of the USA’s Greatest Places to Work in 2024 and 2025, we value flexibility, trust, and a work environment that empowers our team to do their best work.

We will be assessing applications as they come in, so we encourage you to send your resume through to us as soon as possible. All official job offers from our company are extended directly by our recruitment team and will be sent through an official BambooHR document for your review and signature. Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third‑party vendor. If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience. No contact from recruitment agencies, thank you.

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