Paid Search Strategist
Digital Strike - Targeted Marketing, Saint Louis, Missouri, United States, 63146
We’re looking for an experienced Paid Search Strategist to join our team and use their expertise to drive client success. This is an incredible opportunity for someone with the right skill set, personality, and values to make this position their own and help manage the growth of a rapidly developing agency. The chosen candidate will regularly monitor and manage all ad campaigns and adjusting as necessary, include daily monitoring/pacing budgets.
Part of our hiring process to gauge insights into your approach to unique situations and circumstances is for applicants to complete a Culture Index survey. Please use the button below for access to the Culture Index Survey. It should only take about five minutes to complete. This survey will provide an opportunity to upload your resume.
Click here for the Culture Index Survey
What we need from you
Willingness and ability to exemplify core agency principles: Caring, Curiosity, Competitiveness
Prior experience within the digital marketing space (preferably 1-3 years)
Deep understanding of Google Ads and Bing Ads platforms
Passion to win and create competitive campaigns, where the focus is on business results
Experience in running Paid Ad campaigns, review keywords against KPIs, craft engaging ad copy and adjust as needed
CRO experience through the validation of landing page A/B and multivariate testing
Experience running Paid Social campaigns including Facebook Ads and LinkedIn Ads, including a deep understanding of building custom audiences
Experience driving campaign performance, based on increasing quality score for businesses by aligning keywords, ad copy and landing page copy in the client target market
Possess a working knowledge of advanced bid strategies powered by machine learning in each ad platform
The chops to make it in a fast-paced, strategy-driven work environment
An eagerness and ability to learn, and curiosity to dig into data and trends within platforms such as SpyFu, SEMrush, Ahrefs, Google Analytics etc, (we always want to be the smartest person in the room)
Confident and effective communication skills as you will be sharing ideas and results both internally and externally
Exemplify our Core Values: Caring, Curious, and Competitive
Participate in internal and Client meetings to better understand client’s business and goals and discuss strategy
Understand and evaluate data and explain results to internal team and client team, tying results to client’s expectations and goals
Use advanced call tracking methods to qualify conversions
Stay on top of industry trends and changes and share with internal team
Responsibilities
Exemplify and contribute to company core values of Caring (passion for team, projects, success), Curious (continuous journey to learn and add value), Competitive (internal drive to deliver the greatest work and attitude possible)
Work within company tools to manage the day-to-day activity of all ad campaigns
Understand and evaluate data and be able to explain results to internal team and to clients, when necessary
Juggle multiple ad campaigns and share insights as to when to make changes as needed
Communicate with internal team members and clients to understand client goals and business
Analyze and communicate paid media campaign results through high-level reporting, ensuring every insight is paired with a clear 'so-what' and a roadmap for proactive tactical improvements
Stay on top of industry trends and changes and share
The average day around here
Internal and external discussions to understand the client’s business goals
Internal and external discussions to understand the client’s target audience(s)
Implement quantitative and analytical skills to use and analyze data to achieve strategies and optimizations
Manage the development and implementation of Paid Search best practices
Exhibit professional and authoritative communications, whether client-facing or internal meetings
Monitor campaign performance using analytics programs
Pull, analyze, and report on Paid Search strategies to internal team members and clients, tying to client’s expectations and goals
Staying on top of industry trends and changes
Communicate with internal team members and clients to understand client goals and business
Exemplify and contribute to company core values of Caring (passion for team, projects, success), Curious (continuous journey to learn and add value), Competitive, (internal drive to deliver the greatest work and attitude possible)
Work within company tools to manage the day-to-day activity of all ad campaigns
Understand and evaluate data and be able to explain results to internal team and to clients, when necessary
Juggle multiple ad campaigns and share insights as to when to make changes as needed
What you’ll get from us
Highly competitive pay (with tremendous ability to grow further)
Employee health insurance provided at no cost to you
Employee supplemental insurance for your dental and vision benefits, also at no cost to you
A robust digital package of streaming services so you can watch documentaries, stay up to date on industry trends, and/or enjoy your downtime paid for by the company
Generous PTO offerings (that grows over time)
Eligibility to participate in the company 401(k) with a free 3% percent company contribution regardless of how much you contribute (even if you choose not to contribute any on your own) after only six months with us
All major holidays off, plus the week between Christmas and New Years–in addition to your normal vacation time
An annual reimbursement for industry related and approved courses and/or seminars
Consistent feedback on a monthly, quarterly, and annual basis
Freedom to work remote, and the trust to juggle life and work as needed
No cubicles, lots of space and natural light
Limitless supplies of snacks and a company credit card for you to order team lunch at your remote workspace
A unique campus-like (if you call three buildings next door to each other a campus) work environment
#J-18808-Ljbffr
Part of our hiring process to gauge insights into your approach to unique situations and circumstances is for applicants to complete a Culture Index survey. Please use the button below for access to the Culture Index Survey. It should only take about five minutes to complete. This survey will provide an opportunity to upload your resume.
Click here for the Culture Index Survey
What we need from you
Willingness and ability to exemplify core agency principles: Caring, Curiosity, Competitiveness
Prior experience within the digital marketing space (preferably 1-3 years)
Deep understanding of Google Ads and Bing Ads platforms
Passion to win and create competitive campaigns, where the focus is on business results
Experience in running Paid Ad campaigns, review keywords against KPIs, craft engaging ad copy and adjust as needed
CRO experience through the validation of landing page A/B and multivariate testing
Experience running Paid Social campaigns including Facebook Ads and LinkedIn Ads, including a deep understanding of building custom audiences
Experience driving campaign performance, based on increasing quality score for businesses by aligning keywords, ad copy and landing page copy in the client target market
Possess a working knowledge of advanced bid strategies powered by machine learning in each ad platform
The chops to make it in a fast-paced, strategy-driven work environment
An eagerness and ability to learn, and curiosity to dig into data and trends within platforms such as SpyFu, SEMrush, Ahrefs, Google Analytics etc, (we always want to be the smartest person in the room)
Confident and effective communication skills as you will be sharing ideas and results both internally and externally
Exemplify our Core Values: Caring, Curious, and Competitive
Participate in internal and Client meetings to better understand client’s business and goals and discuss strategy
Understand and evaluate data and explain results to internal team and client team, tying results to client’s expectations and goals
Use advanced call tracking methods to qualify conversions
Stay on top of industry trends and changes and share with internal team
Responsibilities
Exemplify and contribute to company core values of Caring (passion for team, projects, success), Curious (continuous journey to learn and add value), Competitive (internal drive to deliver the greatest work and attitude possible)
Work within company tools to manage the day-to-day activity of all ad campaigns
Understand and evaluate data and be able to explain results to internal team and to clients, when necessary
Juggle multiple ad campaigns and share insights as to when to make changes as needed
Communicate with internal team members and clients to understand client goals and business
Analyze and communicate paid media campaign results through high-level reporting, ensuring every insight is paired with a clear 'so-what' and a roadmap for proactive tactical improvements
Stay on top of industry trends and changes and share
The average day around here
Internal and external discussions to understand the client’s business goals
Internal and external discussions to understand the client’s target audience(s)
Implement quantitative and analytical skills to use and analyze data to achieve strategies and optimizations
Manage the development and implementation of Paid Search best practices
Exhibit professional and authoritative communications, whether client-facing or internal meetings
Monitor campaign performance using analytics programs
Pull, analyze, and report on Paid Search strategies to internal team members and clients, tying to client’s expectations and goals
Staying on top of industry trends and changes
Communicate with internal team members and clients to understand client goals and business
Exemplify and contribute to company core values of Caring (passion for team, projects, success), Curious (continuous journey to learn and add value), Competitive, (internal drive to deliver the greatest work and attitude possible)
Work within company tools to manage the day-to-day activity of all ad campaigns
Understand and evaluate data and be able to explain results to internal team and to clients, when necessary
Juggle multiple ad campaigns and share insights as to when to make changes as needed
What you’ll get from us
Highly competitive pay (with tremendous ability to grow further)
Employee health insurance provided at no cost to you
Employee supplemental insurance for your dental and vision benefits, also at no cost to you
A robust digital package of streaming services so you can watch documentaries, stay up to date on industry trends, and/or enjoy your downtime paid for by the company
Generous PTO offerings (that grows over time)
Eligibility to participate in the company 401(k) with a free 3% percent company contribution regardless of how much you contribute (even if you choose not to contribute any on your own) after only six months with us
All major holidays off, plus the week between Christmas and New Years–in addition to your normal vacation time
An annual reimbursement for industry related and approved courses and/or seminars
Consistent feedback on a monthly, quarterly, and annual basis
Freedom to work remote, and the trust to juggle life and work as needed
No cubicles, lots of space and natural light
Limitless supplies of snacks and a company credit card for you to order team lunch at your remote workspace
A unique campus-like (if you call three buildings next door to each other a campus) work environment
#J-18808-Ljbffr