Role Overview
At Food Bank For New York City, social media is more than content — it’s connection, visibility, and action. The Social Media Coordinator plays a key role in bringing our mission to life across digital platforms by creating compelling, human-centered storytelling that raises awareness about food insecurity and inspires New Yorkers to get involved.
Reporting to and working closely with the Social Media Manager, this role supports day-to-day social media execution and content creation while collaborating cross-functionally with communications, development, advocacy, and programs teams. From elevating the voices of neighbors and volunteers to capturing powerful moments in the field, the Social Media Coordinator helps translate complex issues into accessible, engaging, and mission-aligned content.
This role requires regular, in-person presence across New York City for events, activations, and field content. Candidates must be based in the NYC metro area.
Key Responsibilities Content Creation & Storytelling
Create engaging, platform-appropriate content (copy, graphics, carousels, short-form video, Reels, Stories) across Instagram, TikTok, IG, Facebook, and LinkedIn
Support the Social Media Manager by producing original content aligned with campaign goals, editorial direction, and organizational priorities
Elevate the voices of neighbors, community partners, volunteers, and staff through dignity-centered, respectful storytelling
Translate complex issues (hunger, affordability, policy changes, emergencies) into clear, compelling social content
Monitor social media trends, cultural moments, and platform shifts, and proactively surface opportunities to capitalize on them in thoughtful, mission-aligned ways
Events, Activations & Field Content
Support on-site coverage of events, activations, press moments, and partner visits across NYC
Capture photos and video for social media
Conduct or support short, informal interviews with volunteers, clients, partners, and occasionally public figures or celebrities
Organize, label, and share captured assets with the Social Media Manager and Communications team
Social Media Management, Community & Support
Schedule and publish approved content
Own day-to-day community management, including monitoring comments, DMs, and mentions, responding where appropriate, and escalating sensitive or high-risk issues — especially during moments of crisis or heightened public attention
Help maintain content calendars and campaign timelines in close collaboration with the Social Media Manager
Support the planning, creation, and execution of social media content for C‑Suite leadership under the direction of the Social Media Manager and Communications team
Assist in exploring and testing new or emerging social platforms, formats, or channels to expand reach and relevance
Analytics & Reporting
Track performance metrics and flag trends, risks, or standout content
Support monthly and campaign-based reporting by gathering data and insights
Qualifications and Experience Required Qualifications
1–3 years of experience supporting or managing social media for a nonprofit, mission-driven organization, or brand
Strong writing skills and an understanding of platform-specific best practices
Experience filming and photographing content for social media, including short‑form video
Comfort interacting with volunteers, community members, partners, and public figures in public-facing settings
Ability to manage multiple priorities while working within clear direction, feedback, and approvals
Passion for food justice and social impact
Preferred Qualifications
Experience supporting live events or activations on social media
Basic video editing and graphic design skills (Canva, Adobe, CapCut, etc.)
Familiarity with issue-based or advocacy communications
Knowledge of NYC communities or community-centered storytelling
Spanish or another commonly spoken NYC language a plus
Bachelor’s degree in Communications, Marketing, Journalism, Media Studies, or related field, or equivalent combination of education, training, and/or experience.
Knowledge, Skills, Abilities, and Other Characteristics
Strong written and visual storytelling skills tailored to multiple social media platforms
Knowledge of current social media trends, platform algorithms, and best practices
Ability to translate complex social and policy issues into accessible, engaging content
Skill in short‑form video capture and basic editing
Sound judgment in community management and crisis-sensitive situations
Organizational skills and ability to manage multiple deadlines
Cultural competency and commitment to dignity-centered storytelling
Core Competencies
Digital Content Creation
Social Media Strategy & Execution
Community Engagement & Relationship Building
Adaptability & Trend Awareness
Communication (Written & Verbal)
Collaboration & Cross-Functional Teamwork
Time Management & OrganizationMission Alignment & Social Impact Orientation
Working Conditions / Additional Information
Hybrid role
Regular in-person presence required across New York City for events, activations, and field content
Occasional evening or weekend work for events or activations
Ability to travel throughout NYC as needed
Must be able to stand for extended periods during events and lift up to 25 lbs
The compensation for this role ranges from $60,000 to $65,000 per year, paid on an hourly basis.
Featured Benefits
Competitive Health Benefit Package (Medical, Dental & Vision)
403(b) Retirement Plan with company match
Generous paid time off (PTO, Holidays, Birthday Off, Volunteer Time, 4-Day Work Weeks during the Summer & more!)
Paid Parental Leave
Flexible Spending Accounts (FSA), Dependent Care Accounts (DCA) & Commuter Reimbursement Accounts (CRA)
Learning & Development Opportunities (Robust LinkedIn Learning library, Lunch & Learn Sessions, internal employee development & more)
EAP, wellness and mental health resources
Discounted staff perks (e.g., movie tickets, gym memberships, travel)
People-First Culture At Food Bank For New York City, we pride ourselves on having a People-First Culture — our people are our greatest strength. In addition to our benefits, we offer employee engagement opportunities such as our culture committee, annual organization celebrations, and more!
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Reporting to and working closely with the Social Media Manager, this role supports day-to-day social media execution and content creation while collaborating cross-functionally with communications, development, advocacy, and programs teams. From elevating the voices of neighbors and volunteers to capturing powerful moments in the field, the Social Media Coordinator helps translate complex issues into accessible, engaging, and mission-aligned content.
This role requires regular, in-person presence across New York City for events, activations, and field content. Candidates must be based in the NYC metro area.
Key Responsibilities Content Creation & Storytelling
Create engaging, platform-appropriate content (copy, graphics, carousels, short-form video, Reels, Stories) across Instagram, TikTok, IG, Facebook, and LinkedIn
Support the Social Media Manager by producing original content aligned with campaign goals, editorial direction, and organizational priorities
Elevate the voices of neighbors, community partners, volunteers, and staff through dignity-centered, respectful storytelling
Translate complex issues (hunger, affordability, policy changes, emergencies) into clear, compelling social content
Monitor social media trends, cultural moments, and platform shifts, and proactively surface opportunities to capitalize on them in thoughtful, mission-aligned ways
Events, Activations & Field Content
Support on-site coverage of events, activations, press moments, and partner visits across NYC
Capture photos and video for social media
Conduct or support short, informal interviews with volunteers, clients, partners, and occasionally public figures or celebrities
Organize, label, and share captured assets with the Social Media Manager and Communications team
Social Media Management, Community & Support
Schedule and publish approved content
Own day-to-day community management, including monitoring comments, DMs, and mentions, responding where appropriate, and escalating sensitive or high-risk issues — especially during moments of crisis or heightened public attention
Help maintain content calendars and campaign timelines in close collaboration with the Social Media Manager
Support the planning, creation, and execution of social media content for C‑Suite leadership under the direction of the Social Media Manager and Communications team
Assist in exploring and testing new or emerging social platforms, formats, or channels to expand reach and relevance
Analytics & Reporting
Track performance metrics and flag trends, risks, or standout content
Support monthly and campaign-based reporting by gathering data and insights
Qualifications and Experience Required Qualifications
1–3 years of experience supporting or managing social media for a nonprofit, mission-driven organization, or brand
Strong writing skills and an understanding of platform-specific best practices
Experience filming and photographing content for social media, including short‑form video
Comfort interacting with volunteers, community members, partners, and public figures in public-facing settings
Ability to manage multiple priorities while working within clear direction, feedback, and approvals
Passion for food justice and social impact
Preferred Qualifications
Experience supporting live events or activations on social media
Basic video editing and graphic design skills (Canva, Adobe, CapCut, etc.)
Familiarity with issue-based or advocacy communications
Knowledge of NYC communities or community-centered storytelling
Spanish or another commonly spoken NYC language a plus
Bachelor’s degree in Communications, Marketing, Journalism, Media Studies, or related field, or equivalent combination of education, training, and/or experience.
Knowledge, Skills, Abilities, and Other Characteristics
Strong written and visual storytelling skills tailored to multiple social media platforms
Knowledge of current social media trends, platform algorithms, and best practices
Ability to translate complex social and policy issues into accessible, engaging content
Skill in short‑form video capture and basic editing
Sound judgment in community management and crisis-sensitive situations
Organizational skills and ability to manage multiple deadlines
Cultural competency and commitment to dignity-centered storytelling
Core Competencies
Digital Content Creation
Social Media Strategy & Execution
Community Engagement & Relationship Building
Adaptability & Trend Awareness
Communication (Written & Verbal)
Collaboration & Cross-Functional Teamwork
Time Management & OrganizationMission Alignment & Social Impact Orientation
Working Conditions / Additional Information
Hybrid role
Regular in-person presence required across New York City for events, activations, and field content
Occasional evening or weekend work for events or activations
Ability to travel throughout NYC as needed
Must be able to stand for extended periods during events and lift up to 25 lbs
The compensation for this role ranges from $60,000 to $65,000 per year, paid on an hourly basis.
Featured Benefits
Competitive Health Benefit Package (Medical, Dental & Vision)
403(b) Retirement Plan with company match
Generous paid time off (PTO, Holidays, Birthday Off, Volunteer Time, 4-Day Work Weeks during the Summer & more!)
Paid Parental Leave
Flexible Spending Accounts (FSA), Dependent Care Accounts (DCA) & Commuter Reimbursement Accounts (CRA)
Learning & Development Opportunities (Robust LinkedIn Learning library, Lunch & Learn Sessions, internal employee development & more)
EAP, wellness and mental health resources
Discounted staff perks (e.g., movie tickets, gym memberships, travel)
People-First Culture At Food Bank For New York City, we pride ourselves on having a People-First Culture — our people are our greatest strength. In addition to our benefits, we offer employee engagement opportunities such as our culture committee, annual organization celebrations, and more!
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr