Job Description
For over a century, our client has been a leading name in the animal health & pet industry! Renowned for their premium products, they are a major player in equine and pet care, dedicated to improving the well‑being of companion animals and livestock through top‑quality, innovative health and wellness solutions! They are looking for a Brand Manager – Pet to shape brand strategy, contribute to new product development, implement omni‑channel promotions, and serve as the product expert to boost sales. This is a highly visible role in the organization.
Responsibilities
Develop brand strategy, plans, and promotional programs.
Manage P&L to meet sales and profit goals, adapting strategies as needed.
Analyze performance data, providing insights for growth.
Execute brand plans with teams and agencies, overseeing communications, compliance, and budgets.
Optimize marketing campaigns using performance insights.
Build annual budgets and forecasts.
Serve as product expert, ensuring quality and a strong consumer experience.
Support sales with training, materials, and trade events.
Contribute to product innovation and market assessments.
Requirements
Bachelor’s Degree (Business/Marketing preferred)
A minimum of five years marketing/brand management experience in the CPG space (pet/animal health experience highly preferred!)
Ability to analyze P&L's and sales reports
Attention to detail
Project management and leadership skills
Ability to be in the office three days a week (Greater Springfield, MA area)
Ability to travel 15% of the time
Salary range $95,000 - $110,000 * This compensation range reflects the company's expectations for this position at the time of posting. Actual pay will be determined based on factors such as relevant experience, alignment with role responsibilities, education, demonstrated skills, and performance during the interview process.
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Responsibilities
Develop brand strategy, plans, and promotional programs.
Manage P&L to meet sales and profit goals, adapting strategies as needed.
Analyze performance data, providing insights for growth.
Execute brand plans with teams and agencies, overseeing communications, compliance, and budgets.
Optimize marketing campaigns using performance insights.
Build annual budgets and forecasts.
Serve as product expert, ensuring quality and a strong consumer experience.
Support sales with training, materials, and trade events.
Contribute to product innovation and market assessments.
Requirements
Bachelor’s Degree (Business/Marketing preferred)
A minimum of five years marketing/brand management experience in the CPG space (pet/animal health experience highly preferred!)
Ability to analyze P&L's and sales reports
Attention to detail
Project management and leadership skills
Ability to be in the office three days a week (Greater Springfield, MA area)
Ability to travel 15% of the time
Salary range $95,000 - $110,000 * This compensation range reflects the company's expectations for this position at the time of posting. Actual pay will be determined based on factors such as relevant experience, alignment with role responsibilities, education, demonstrated skills, and performance during the interview process.
#J-18808-Ljbffr